Digital Marketing for Realtors and Mortgage Professionals

It is nearly impossible to have a successful real estate business– or any business, for that matter– in our modern world without some level of digital marketing. Like so many other industries today, home buying is incorporating more digital elements every year. In fact, 90 percent of home buyers searched online at some point during their home buying process, and 52 percent began their home search online. Continue reading “Digital Marketing for Realtors and Mortgage Professionals”

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

What Areas of Your Business Should You Outsource

There are a lot of aspects of your business that you want to have total control over, and that is totally fine. But there are several other areas of your company that can be outsourced, and there are many benefits to outsourcing that you should be aware of. First off, outsourcing can be more affordable than hiring employees full-time, and it gives you the chance to work with talent from all over the world that you would not otherwise have access to. Continue reading “What Areas of Your Business Should You Outsource”

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

How To Do Branding Exercises Like A Pundit

The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!

But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”

Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy

The smart money is betting on content marketing.

It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”

How to Create Backlinks to Boost Business

SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as you truly need, which means that you are going to have a rather difficult time maintaining a steady income. Backlinks are an important part of what makes SEO so useful, so you need to learn as much as you can about them and find out how you can incorporate them into your SEO to get as much traffic as possible. Continue reading “How to Create Backlinks to Boost Business”

Should You Consider Starting A Subscription Club

For awhile it seemed like every business and every individual with a passion or a dream was starting a subscription box. There seem to be fewer of them coming out of the woodwork now, and if you check any sites that collect them you’ll find that many are even long gone. However, there are still plenty of them with devoted subscribers. Continue reading “Should You Consider Starting A Subscription Club”

TOP 5 Mistakes Small Businesses Make about Website Design

Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information about their products or the business itself, they choose the competition instead. Continue reading “TOP 5 Mistakes Small Businesses Make about Website Design”

7 POINTS OF PAYTM SUCCESS STORY

Whenever we run out of cash the tagline that rhymes first in our mind is “PAYTM karo”. We can mobile recharge, book tickets, pay our daily utility bills, make hotel bookings, movie tickets booking and the list goes on and on. Paytm offers you cashback most of the time you use it to pay bills or book tickets etc. PAYTM has become an important part of millions of people’s day to day life. It had made our work easier and convenient. PAYTM not only provide us the convenience but also helps us to save time and money. There is popular saying that time is money but PAYTM not only save our time but it also saves our real money. If you are new customer than the amount of cash back and the number of offers increase for you. Continue reading “7 POINTS OF PAYTM SUCCESS STORY”

4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

Continue reading “Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing”

Boost Your Business in 2017 with a Better Online Presence

Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and you have to have a website to anchor your online presence. In today’s business world, if you haven’t built an online presence, you’re already languishing in the dust left by competitors as they leave you behind. Continue reading “Boost Your Business in 2017 with a Better Online Presence”

5 Tips for Building Momentum as a Startup

One of the most important aspects of making a new business successful is building momentum after the launch. How can you keep people interested and ensure that your company gains popularity rather than fizzles away after a few weeks? The answer to that question will largely depend on the niche you’re operating in, but there are some steps that can be taken to benefit any business universally. Most methods of building momentum involve innovative advertising, third-party funding, and conducting outreach before the launch, as the preliminary and early stages are typically paramount when it comes to picking up steam. Continue reading “5 Tips for Building Momentum as a Startup”

#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI

In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Conceived by Dr Raghuram Rajan, the RBI developed the UPI as an innovation to drive the country towards a cashless economy. Unified Payments Interface (UPI) is a technology-driven innovation introduced to enable and link multiple bank accounts with a single mobile number using a mobile application. Continue reading “#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI”

4 Common Methods Used by a Credit Card Processing Service

When it comes to running a small business, few things are more important than the ease with which you can accept payments. After all, people are less likely to choose your business if they have a hard time paying for their items or find that they are unable to use credit cards, debit cards or even checks. This is one of the reasons why accepting credit card payments and understanding integrated card services is such an important part of today’s business landscape. Before you get started, however, there are few common methods that credit card processing services use of which you should be aware.

Continue reading “4 Common Methods Used by a Credit Card Processing Service”

How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy

A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan. Continue reading “How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy”

Reasons To Use Video Marketing To Attract Customers Onto A Business Website

 It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”

3 Tips For Designing A Website Your Visitors Will Love

Even if your business has an awesome set of products or services that your customers love, if your website is an eyesore or a nightmare to use, your online success is going to suffer. However, from the inside looking out, you may not be able to see areas of your website and its design that just don’t work well for your audience. So to help you overcome this potential blind spot, here are three tips for designing a website that your visitors will love. Continue reading “3 Tips For Designing A Website Your Visitors Will Love”