Simple Ways to Modernize Your Business

The landscape of the business world, and even simply owning a business, has changed dramatically in the past two decades. Many of the ways in which people marketed their businesses and the specific internal ways in which those businesses ran fifteen or twenty years ago simply don’t apply to today’s modern landscape, or much better and simpler ways have been developed since. The internet and all of the tools it brings with it has impacted the business world in a massive way, but while it has undoubtedly shaken things up, this needn’t be a cause for concern necessarily. Continue reading “Simple Ways to Modernize Your Business”

Aadhaar Card – all you wanted to know about it

Aadhaar Card is basically the document that contains your Aadhaar number. The Aadhaar number is a 12 digit number issued on a random basis by UIDAI (Unique Identification Authority of India). The number is issued by this authority body to residents of India. Continue reading “Aadhaar Card – all you wanted to know about it”

How the Internet is Changing Healthcare

The internet is now a perfectly normal part of everyday life. To the point that our children find it hard to believe that we ever lived without it and that we now genuinely struggle if we are cut off for a few days. Our day to day lives are dominated by social media, Google, online video streaming, and online booking systems. We do everything online, either on an app or our computers. Many of the industries that we come into contact with have also changed to incorporate online ideas and advancements. Continue reading “How the Internet is Changing Healthcare”

5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017

Small businesses need to get their advertising strategy right in order to survive in the competitive business landscape. Online advertising has been great for small businesses because it often provides a cost-effective solution to increasing business visibility. One of the key online advertising strategies to keep in mind is pay-per-click or PPC advertising.

Continue reading “5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017”

Significance of Digital Technology for Logistics

Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.

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5 Ways to Make Your Website Work for Your Business

The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails.  Continue reading “5 Ways to Make Your Website Work for Your Business”

5 Ways to Make Social Media Work for Your Business

Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and share media, businesses are able to make use of it for a variety of reasons. Social media platforms have become integral for businesses these days. With so many people using these platforms, it makes sense for businesses to utilize them as much as possible. Continue reading “5 Ways to Make Social Media Work for Your Business”

Top 10 Questions Marketers Need to Ask While Developing a Content Strategy

If you are working in Marketing, then the phrase “content strategy” is not new to you. You can’t help but hear the Marketing Department people talk about it all the time. And that is for many real reasons. But before we drill into details about those reasons, let us clarify a few things for you. Continue reading “Top 10 Questions Marketers Need to Ask While Developing a Content Strategy”

Digital Marketing for Realtors and Mortgage Professionals

It is nearly impossible to have a successful real estate business– or any business, for that matter– in our modern world without some level of digital marketing. Like so many other industries today, home buying is incorporating more digital elements every year. In fact, 90 percent of home buyers searched online at some point during their home buying process, and 52 percent began their home search online. Continue reading “Digital Marketing for Realtors and Mortgage Professionals”

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

What Areas of Your Business Should You Outsource

There are a lot of aspects of your business that you want to have total control over, and that is totally fine. But there are several other areas of your company that can be outsourced, and there are many benefits to outsourcing that you should be aware of. First off, outsourcing can be more affordable than hiring employees full-time, and it gives you the chance to work with talent from all over the world that you would not otherwise have access to. Continue reading “What Areas of Your Business Should You Outsource”

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

How To Do Branding Exercises Like A Pundit

The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!

But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”

Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy

The smart money is betting on content marketing.

It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”

How to Create Backlinks to Boost Business

SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as you truly need, which means that you are going to have a rather difficult time maintaining a steady income. Backlinks are an important part of what makes SEO so useful, so you need to learn as much as you can about them and find out how you can incorporate them into your SEO to get as much traffic as possible. Continue reading “How to Create Backlinks to Boost Business”

Should You Consider Starting A Subscription Club

For awhile it seemed like every business and every individual with a passion or a dream was starting a subscription box. There seem to be fewer of them coming out of the woodwork now, and if you check any sites that collect them you’ll find that many are even long gone. However, there are still plenty of them with devoted subscribers. Continue reading “Should You Consider Starting A Subscription Club”

TOP 5 Mistakes Small Businesses Make about Website Design

Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information about their products or the business itself, they choose the competition instead. Continue reading “TOP 5 Mistakes Small Businesses Make about Website Design”

7 POINTS OF PAYTM SUCCESS STORY

Whenever we run out of cash the tagline that rhymes first in our mind is “PAYTM karo”. We can mobile recharge, book tickets, pay our daily utility bills, make hotel bookings, movie tickets booking and the list goes on and on. Paytm offers you cashback most of the time you use it to pay bills or book tickets etc. PAYTM has become an important part of millions of people’s day to day life. It had made our work easier and convenient. PAYTM not only provide us the convenience but also helps us to save time and money. There is popular saying that time is money but PAYTM not only save our time but it also saves our real money. If you are new customer than the amount of cash back and the number of offers increase for you. Continue reading “7 POINTS OF PAYTM SUCCESS STORY”

4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

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