Focus on Facebook: 10 Ways to Power Up Your Business Page

Let’s admit it: Most of us spend a few minutes here and there on our Facebook pages bantering back-and-forth with customers or waxing poetic about the state of the world. But, as far as a strategy for using Facebook to grow your business, enhance your brand or show off your superb customer service — well, few of us have one.

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Top 10 SEO Plugins for WordPress Bloggers

Every blogger wants to gain higher rankings and visibility on search engines. One cannot ignore how vital SEO lid when it comes to improving your site’s visibility. If you are a WordPress blogger, then you are in luck because WordPress has a number of plugins that will help your ranking. Continue reading “Top 10 SEO Plugins for WordPress Bloggers”

How to grow your business on Amazon

A business owner may have a hard time marketing their business online since maybe they could be having no idea of the kind of people to target and how they should go about online advertising. Could be also they know not how to create a website, feeding information like sales made, creating an efficient order system and coming up with a program that handle the customer service and many more. Worse still, an owner could fail to know how to operate a computer therefore bringing in Amazon; an electronic commerce would be of so much help to this owner. Therefore, in this article will see how one can be able to grow their business using Amazon. Continue reading “How to grow your business on Amazon”

15 Most Popular Free Tools for Content Marketing Campaigns

To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading “15 Most Popular Free Tools for Content Marketing Campaigns”

How To Keep Your WordPress Website Safe

 

Online security threats are nothing to mess around with. Case in point: analysts predict that by 2021, the damage costs from cybercrime will reach $6 trillion. Rather than run the risk of losing business and losing the hard work you’ve put into your brand reputation, you should be up to date on the security risks of the Web and how you can combat them.
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12 Best Facebook Marketing Tips for Small Businesses

With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help?  Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your  presence to make most of  your Facebook business page. Continue reading “12 Best Facebook Marketing Tips for Small Businesses”

Benefits of Outsourcing Digital Marketing Services to Experts

Like SEO, digital marketing too has become a must now to be seen online. There are definite reasons why you would want to outsource your digital marketing campaign to professionals. It makes managing business easier for you and the professionals can take complete care of all your online marketing needs without making you invest unnecessary time, effort and money. Continue reading “Benefits of Outsourcing Digital Marketing Services to Experts”

How Online Banking Services have made our Lives Easy

Gone are the days when you had to make numerous trips to a brick and mortar bank branch even for withdrawing a small amount or transferring money from your account. The new age savings bank account provides you online banking services which is the most convenient way of carrying out your banking needs without visiting the bank branch. Online banking services not only saves time and money it provides immense ease in managing your money. Continue reading “How Online Banking Services have made our Lives Easy”

How to Successfully Transform Your Website

Your company’s website will serve as the front door to your business. You must, therefore, ensure it is as inviting as possible to encourage engagement and conversions. If you believe it is letting your business down, check out our informative tips on how to successfully transform your website. Continue reading “How to Successfully Transform Your Website”

Simple Ways to Modernize Your Business

The landscape of the business world, and even simply owning a business, has changed dramatically in the past two decades. Many of the ways in which people marketed their businesses and the specific internal ways in which those businesses ran fifteen or twenty years ago simply don’t apply to today’s modern landscape, or much better and simpler ways have been developed since. The internet and all of the tools it brings with it has impacted the business world in a massive way, but while it has undoubtedly shaken things up, this needn’t be a cause for concern necessarily. Continue reading “Simple Ways to Modernize Your Business”

Aadhaar Card – all you wanted to know about it

Aadhaar Card is basically the document that contains your Aadhaar number. The Aadhaar number is a 12 digit number issued on a random basis by UIDAI (Unique Identification Authority of India). The number is issued by this authority body to residents of India. Continue reading “Aadhaar Card – all you wanted to know about it”

How the Internet is Changing Healthcare

The internet is now a perfectly normal part of everyday life. To the point that our children find it hard to believe that we ever lived without it and that we now genuinely struggle if we are cut off for a few days. Our day to day lives are dominated by social media, Google, online video streaming, and online booking systems. We do everything online, either on an app or our computers. Many of the industries that we come into contact with have also changed to incorporate online ideas and advancements. Continue reading “How the Internet is Changing Healthcare”

5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017

Small businesses need to get their advertising strategy right in order to survive in the competitive business landscape. Online advertising has been great for small businesses because it often provides a cost-effective solution to increasing business visibility. One of the key online advertising strategies to keep in mind is pay-per-click or PPC advertising.

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Significance of Digital Technology for Logistics

Abstract: Start-ups the world over are slowly and steadily changing the way the industry works. By identifying a problem and addressing it through their products and services, they are making a name and gaining an audience for themselves. Start-ups are also not afraid to take a few unconventional routes and take some bold decisions that others would term risky, and this is helping them gain an edge. The logistics industry too is seeing its fair share of start-ups emerge. They are leveraging technology to solve a problem and are orchestrating innovation in the truck industry to fast gain a market share. From trying new concepts such as truck platooning to solving base-line problems such as allowing shippers to make freight shipping bookings online, they are doing it all and with flair.

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5 Ways to Make Your Website Work for Your Business

The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails.  Continue reading “5 Ways to Make Your Website Work for Your Business”

5 Ways to Make Social Media Work for Your Business

Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and share media, businesses are able to make use of it for a variety of reasons. Social media platforms have become integral for businesses these days. With so many people using these platforms, it makes sense for businesses to utilize them as much as possible. Continue reading “5 Ways to Make Social Media Work for Your Business”

Top 10 Questions Marketers Need to Ask While Developing a Content Strategy

If you are working in Marketing, then the phrase “content strategy” is not new to you. You can’t help but hear the Marketing Department people talk about it all the time. And that is for many real reasons. But before we drill into details about those reasons, let us clarify a few things for you. Continue reading “Top 10 Questions Marketers Need to Ask While Developing a Content Strategy”

Digital Marketing for Realtors and Mortgage Professionals

It is nearly impossible to have a successful real estate business– or any business, for that matter– in our modern world without some level of digital marketing. Like so many other industries today, home buying is incorporating more digital elements every year. In fact, 90 percent of home buyers searched online at some point during their home buying process, and 52 percent began their home search online. Continue reading “Digital Marketing for Realtors and Mortgage Professionals”

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

What Areas of Your Business Should You Outsource

There are a lot of aspects of your business that you want to have total control over, and that is totally fine. But there are several other areas of your company that can be outsourced, and there are many benefits to outsourcing that you should be aware of. First off, outsourcing can be more affordable than hiring employees full-time, and it gives you the chance to work with talent from all over the world that you would not otherwise have access to. Continue reading “What Areas of Your Business Should You Outsource”

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

How To Do Branding Exercises Like A Pundit

The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy again. Ouch!

But you can’t do the same strategy, the same structure and the same attack. If you wonder why you are stuck somewhere or in a dilemma of being in a plateau state, then you might need to take a closer look at how you integrate all your marketing efforts and align them to your branding exercises. Continue reading “How To Do Branding Exercises Like A Pundit”

Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy

The smart money is betting on content marketing.

It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”