Tag Archives: Digital Strategy

Preface – Digital Transformation in the Modern Era

The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading Preface – Digital Transformation in the Modern Era

These Web Design Trends Will Help Your Business

Web design is essential to running a business. Since everything is done online these days, you need web design that works. This is the first thing people see if they try searching for more information about the business. The design must be aesthetically pleasing and well-organised. The details must also be concise but well-explained. There are a lot of things to consider before you can have a successful website. Continue reading These Web Design Trends Will Help Your Business

3 Ways to Make Your PPC Efforts More Successful

A great way to start getting a decent amount of online traffic to your website or to a chosen page within your website is through PPC advertising, also known as paid advertising. But because you’re paying to have these people be shown ads for your business, you’re going to want to be certain that you’re getting your money’s worth through this marketing channel. And for many businesses out there, they aren’t doing as well as they’d like for small and simple reasons that can be easily fixed. So to help those in this situation, here are three ways you can make your PPC efforts more successful.

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6 Tricky Steps To Create Profitable Affiliate Blog Post

One of the most common questions experts usually have to come across is ways to get started with the vast world of internet marketing. Picking a proven form of the business model and selecting a perfect niche is not everything you need to get, as there are more to it. You have to evaluate the profitability of the business niche you are selecting and monetize the field of affiliate marketing, as you don’t have the items yet. However, it might sound a bit simple, but it is rather complex than that. There are some easy yet promising methods designed to create profitable affiliate site. You can catch up with those amazing 6 points and then work on some of the examples, for better understanding. All these you can get online though.
Continue reading 6 Tricky Steps To Create Profitable Affiliate Blog Post

Finding the Business Web Hosting You Need for Less

You could pay $500 a month for hosting, but you probably don’t need to. Invest your business income in other ways.

The web hosting company has one job; to keep your web pages available to web users and to serve them quickly. That’s two jobs. If a company is unable to do those two jobs, they shouldn’t be in business. Sadly, there are well-known web hosts that fail in these two core areas. Continue reading Finding the Business Web Hosting You Need for Less

How Your Business Can Benefit From Using the Latest Technologies

Business owners who resist getting on the digital bandwagon will find themselves at a disadvantage over their competitors who have embraced technological advancements and who are keeping up with the modern business world.  Investing in and using the right technology will help your business be more profitable, productive, and efficient. Continue reading How Your Business Can Benefit From Using the Latest Technologies

7 Tactics to Improve Your Facebook Ad Campaigns

Social media marketing has been the trend nowadays because almost all of the people are very active online. This fact can be both positive and negative for your business. It’s positive because there’s a wide opportunity that you will be able to introduce your brand to a lot of people. It’s negative because it means that there’s more competition in the market. If you want a relatively low-cost option but high performing strategy to increase your brand’s presence online, then social media marketing is the way to go.

Continue reading 7 Tactics to Improve Your Facebook Ad Campaigns

The Big Picture – India’s Digital Power

Today, we had a brief panel discussion on the Digital India in RS TV, which is the platform from Parliament. Certain points were discussed, and although I had little time to discuss all the points, thought of sharing my perspective on Digital India. My take on this is as an academic who works in the domain of digital transformation and public policy. Points are brief, and lot more can be covered if the opportunity is presented. Continue reading The Big Picture – India’s Digital Power

3 Tips for Picking The Right Website Hosting Service

When trying to propel your business forward through its online presence, you have to have a lot of things going right in order to find the success you’re looking for. One of these things that may not seem like that big of a deal but that can have severely negative impacts if done incorrectly is getting the right hosting company to service your business. While you may not think that is that important of a decision, having the right hosting service for your business could be the difference between having a successful website and a flop. To help make this decision easier for you, here are three tips for picking the right website hosting service for you. Continue reading 3 Tips for Picking The Right Website Hosting Service

Phishing Attacks in the guise of Income Tax Department, GoI

Today, I received an email that I have got a refund from my tax paid in 2017. The email look really genuine and asked me to click a link which will help me to claim my refunds directly to my bank account.As I looked at the email, the email seemed to have come from noreply @ income tax india efiling . com (without spaces) via a website www 87 . world 4 you . com (without spaces). Since I teach cyber security, I thought this would be a good case to showcase in class as an example. Continue reading Phishing Attacks in the guise of Income Tax Department, GoI

Your Business Needs to Be Listed on These 6 Sites

Visibility is the lifeblood of any small business, from neighborhood storefronts to scrappy e-commerce startups. Online directory listings offer tremendous visibility for brick-and-mortar and online-only companies alike. The trick is knowing which directories give you the most bang for your buck. Continue reading Your Business Needs to Be Listed on These 6 Sites

Building A Business Website: 5 Essential Design Elements You Should Include

Though there is no one way to create a successful business website, there are a few components of design that have been proven effective by all those who have come before you.  Designing a business website is, in a sense, a part of designing your business’ marketing plan.

The point is that your business website should be designed to draw in viewers.  It should be designed to please and engage visitors.  Here are a few helpful tips to get your mind heading in the right direction before you begin building your own version of a successful business website.  Continue reading Building A Business Website: 5 Essential Design Elements You Should Include

Focusing on the Sales Aspect of Business Decisions

For as much as you would like your products and services to be self-fulfilling prophecies, you’ll never make it too far in the business world without focusing on sales. And not everyone is a salesman. Not everyone even knows the basics of getting from a person’s consciousness to a point where they’ll purchase something. That’s why it’s important to go over the basics of once in a while when it comes to salesmanship. Keep in mind advice about closing the deal. Always remember the importance of branding before a sales meeting. Continue reading Focusing on the Sales Aspect of Business Decisions

Elements Of A Successful Business Website Design Setup

Designing your first business website may seem like an insurmountable task if you are a novice designer, but learning how to set up your site is not really that difficult.  The internet is filled with helpful, educational resources.  With the investment of a little quality time, almost anyone can learn how to effectively set up and design a functional business website.  Get started on the learning process now, and check out a brief summary, highlighting a few of the most important elements of a successful business website.  Continue reading Elements Of A Successful Business Website Design Setup

5 Must-Have Sections Of Your Business Website

When considering the layout of your business website design, there are a few main goals you should be aiming to fulfill.  A business website is purposed for the provision of information, access to products and services, and fluent communication between an organization and their customer base.   Continue reading 5 Must-Have Sections Of Your Business Website

Focus on Facebook: 10 Ways to Power Up Your Business Page

Let’s admit it: Most of us spend a few minutes here and there on our Facebook pages bantering back-and-forth with customers or waxing poetic about the state of the world. But, as far as a strategy for using Facebook to grow your business, enhance your brand or show off your superb customer service — well, few of us have one.

Continue reading Focus on Facebook: 10 Ways to Power Up Your Business Page

Top 10 SEO Plugins for WordPress Bloggers

Every blogger wants to gain higher rankings and visibility on search engines. One cannot ignore how vital SEO lid when it comes to improving your site’s visibility. If you are a WordPress blogger, then you are in luck because WordPress has a number of plugins that will help your ranking. Continue reading Top 10 SEO Plugins for WordPress Bloggers

How to grow your business on Amazon

A business owner may have a hard time marketing their business online since maybe they could be having no idea of the kind of people to target and how they should go about online advertising. Could be also they know not how to create a website, feeding information like sales made, creating an efficient order system and coming up with a program that handle the customer service and many more. Worse still, an owner could fail to know how to operate a computer therefore bringing in Amazon; an electronic commerce would be of so much help to this owner. Therefore, in this article will see how one can be able to grow their business using Amazon. Continue reading How to grow your business on Amazon

15 Most Popular Free Tools for Content Marketing Campaigns

To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading 15 Most Popular Free Tools for Content Marketing Campaigns