Tag Archives: e-Business and e-Commerce

Preface – Digital Transformation in the Modern Era

The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading Preface – Digital Transformation in the Modern Era

Simple Marketing Tips Any E-commerce Store Owner Can Implement

Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business.

4 Tips for Starting Your First eCommerce Store

Forming your first eCommerce store is one of the most exciting entrepreneurial experiences. Not only are all the tools ready for you to go, but the overhead doesn’t have to be nearly as bad as you might imagine. And if this is something you’ve been considering doing, then there are a few essential steps to take first. Continue reading 4 Tips for Starting Your First eCommerce Store

3 Business Benefits that Amazon FBA Sellers Can Get From Hiring a Sourcing Company When Importing From China

China has emerged as the favourite import hub for most American sellers. Cheap labour, low-cost resources and higher profit margins make Chinese imports a lucrative option especially when selling on platforms such as Amazon. The recent Fulfillment by Amazon program and the advanced e-commerce tools have also tempted many sellers to try their luck with selling imported goods. The Amazon fulfilment facility has helped sellers improve the supply chain and logistics by sharing their burden and ensuring that the goods reach the customers on time.
Continue reading 3 Business Benefits that Amazon FBA Sellers Can Get From Hiring a Sourcing Company When Importing From China

Why Wholesale Businesses Need to Take the eCommerce Path

eCommerce is a booming industry, but with the way it is talked about, it would seem like it’s targeted toward retailers only. However, taking your wholesale business is not just a wise move, it’s basically an inevitable one if you want to succeed and keep up with your competitors. Here’s why. Continue reading Why Wholesale Businesses Need to Take the eCommerce Path

How Your Business Can Benefit From Using the Latest Technologies

Business owners who resist getting on the digital bandwagon will find themselves at a disadvantage over their competitors who have embraced technological advancements and who are keeping up with the modern business world.  Investing in and using the right technology will help your business be more profitable, productive, and efficient. Continue reading How Your Business Can Benefit From Using the Latest Technologies

5 Ways to Make Your Website Work for Your Business

The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails.  Continue reading 5 Ways to Make Your Website Work for Your Business

How Australian retail can ward off the Amazon effect

As Australia’s $222 billion retail industry enters the fight of its life against e-commerce giant Amazon, the advice from industry experts is clear: know your enemy, lift your game or risk going out of business. Since April, when Amazon confirmed its plans to open an Australian distribution centre in 2018, the retail industry has been in a state of flux. Expert commentary has wavered between catastrophic predictions and share price downgrades, to reassurance and soothing tones. Continue reading How Australian retail can ward off the Amazon effect

4 Tips to Scale Your Ecommerce Business with Paid Traffic

I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading 4 Tips to Scale Your Ecommerce Business with Paid Traffic

Studies Show Speed is Everything When It Comes to Retail Websites

It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now appeared in the State of Online Retail Performance report. This speed is what helps customers stay involved and interested in the website and then complete their online transaction, both of which are imperative to the website’s success. Continue reading Studies Show Speed is Everything When It Comes to Retail Websites

Basic Tips to Improve Your Online Store’s Search Visibility

At this point, the viability of ecommerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion people) worldwide have made an online purchase at least once by the end of 2016. In the US, ecommerce sales account for just 10% of annual retail revenues, but the figure is set to grow sharply over the years as smartphone and Internet adoption increases across the nation. Already, an estimated 40% of American men aged 18-34 are saying that they’d rather buy items online than wait in a brick-and-mortar checkout line. Continue reading Basic Tips to Improve Your Online Store’s Search Visibility

7 POINTS OF PAYTM SUCCESS STORY

Whenever we run out of cash the tagline that rhymes first in our mind is “PAYTM karo”. We can mobile recharge, book tickets, pay our daily utility bills, make hotel bookings, movie tickets booking and the list goes on and on. Paytm offers you cashback most of the time you use it to pay bills or book tickets etc. PAYTM has become an important part of millions of people’s day to day life. It had made our work easier and convenient. PAYTM not only provide us the convenience but also helps us to save time and money. There is popular saying that time is money but PAYTM not only save our time but it also saves our real money. If you are new customer than the amount of cash back and the number of offers increase for you. Continue reading 7 POINTS OF PAYTM SUCCESS STORY

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading 3 Things to Consider before Putting Your Business Online

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI

In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Conceived by Dr Raghuram Rajan, the RBI developed the UPI as an innovation to drive the country towards a cashless economy. Unified Payments Interface (UPI) is a technology-driven innovation introduced to enable and link multiple bank accounts with a single mobile number using a mobile application. Continue reading #MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI

3 Tips For Designing A Website Your Visitors Will Love

Even if your business has an awesome set of products or services that your customers love, if your website is an eyesore or a nightmare to use, your online success is going to suffer. However, from the inside looking out, you may not be able to see areas of your website and its design that just don’t work well for your audience. So to help you overcome this potential blind spot, here are three tips for designing a website that your visitors will love. Continue reading 3 Tips For Designing A Website Your Visitors Will Love

Best Deals on eBay!

Internet has transformed the way we look at the world. Even though this transformation can be seen in several aspects of life, it’s main impact was on how we deal with products and services. Today we can do anything over the internet. We can buy materials, we can book tickets and travel around the world or even go and watch films or other shows. Continue reading Best Deals on eBay!

5 Mistakes You Will Never Want to Make as a Business Owner

The success of your business depends on how well you carry out its operations. It is usually a delicate venture which can turn out to be the biggest breakthrough in your life if it is carried out properly. At times, just a single mistake can lead to its fall, consequently making you incur massive losses. Fortunately, if you understand these blunders early enough, you can save your business from various misfortunes. The following are some of the mistakes that you will never want to make: Continue reading 5 Mistakes You Will Never Want to Make as a Business Owner