The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading “Preface – Digital Transformation in the Modern Era”
Marketing in the digital age is both easier and more complicated. It is easier because you have more ways to reach a very targeted audience, allowing your business to benefit from a stream of potential customers. On the other hand, the available digital marketing instruments offer more targeting and analytic tools, making it more difficult to formulate a suitable campaign for your business.
Forming your first eCommerce store is one of the most exciting entrepreneurial experiences. Not only are all the tools ready for you to go, but the overhead doesn’t have to be nearly as bad as you might imagine. And if this is something you’ve been considering doing, then there are a few essential steps to take first. Continue reading “4 Tips for Starting Your First eCommerce Store”
China has emerged as the favourite import hub for most American sellers. Cheap labour, low-cost resources and higher profit margins make Chinese imports a lucrative option especially when selling on platforms such as Amazon. The recent Fulfillment by Amazon program and the advanced e-commerce tools have also tempted many sellers to try their luck with selling imported goods. The Amazon fulfilment facility has helped sellers improve the supply chain and logistics by sharing their burden and ensuring that the goods reach the customers on time.
Continue reading “3 Business Benefits that Amazon FBA Sellers Can Get From Hiring a Sourcing Company When Importing From China”
eCommerce is a booming industry, but with the way it is talked about, it would seem like it’s targeted toward retailers only. However, taking your wholesale business is not just a wise move, it’s basically an inevitable one if you want to succeed and keep up with your competitors. Here’s why. Continue reading “Why Wholesale Businesses Need to Take the eCommerce Path”
Setting your first store online and open for business is straightforward, but getting sales and increasing your business is the real hard part. The following are important things you need to do to make your eCommerce business a long-term success.
Business owners who resist getting on the digital bandwagon will find themselves at a disadvantage over their competitors who have embraced technological advancements and who are keeping up with the modern business world. Investing in and using the right technology will help your business be more profitable, productive, and efficient. Continue reading “How Your Business Can Benefit From Using the Latest Technologies”
The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails. Continue reading “5 Ways to Make Your Website Work for Your Business”
As Australia’s $222 billion retail industry enters the fight of its life against e-commerce giant Amazon, the advice from industry experts is clear: know your enemy, lift your game or risk going out of business. Since April, when Amazon confirmed its plans to open an Australian distribution centre in 2018, the retail industry has been in a state of flux. Expert commentary has wavered between catastrophic predictions and share price downgrades, to reassurance and soothing tones. Continue reading “How Australian retail can ward off the Amazon effect”
I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading “4 Tips to Scale Your Ecommerce Business with Paid Traffic”
It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now appeared in the State of Online Retail Performance report. This speed is what helps customers stay involved and interested in the website and then complete their online transaction, both of which are imperative to the website’s success. Continue reading “Studies Show Speed is Everything When It Comes to Retail Websites”
At this point, the viability of ecommerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion people) worldwide have made an online purchase at least once by the end of 2016. In the US, ecommerce sales account for just 10% of annual retail revenues, but the figure is set to grow sharply over the years as smartphone and Internet adoption increases across the nation. Already, an estimated 40% of American men aged 18-34 are saying that they’d rather buy items online than wait in a brick-and-mortar checkout line. Continue reading “Basic Tips to Improve Your Online Store’s Search Visibility”