How the Internet is Changing Healthcare

The internet is now a perfectly normal part of everyday life. To the point that our children find it hard to believe that we ever lived without it and that we now genuinely struggle if we are cut off for a few days. Our day to day lives are dominated by social media, Google, online video streaming, and online booking systems. We do everything online, either on an app or our computers. Many of the industries that we come into contact with have also changed to incorporate online ideas and advancements. Continue reading “How the Internet is Changing Healthcare”

5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017

Small businesses need to get their advertising strategy right in order to survive in the competitive business landscape. Online advertising has been great for small businesses because it often provides a cost-effective solution to increasing business visibility. One of the key online advertising strategies to keep in mind is pay-per-click or PPC advertising.

Continue reading “5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017”

3 reasons why automation might make work wonderful

With tech gurus making plans to live forever and artificial intelligence gathering pace at breakneck speed, the future might look a little bleak for mere mortals soon to be replaced by robot workers. In our darkest moments we might imagine our descendants performing the most menial tasks in exchange for food and shelter — under the all-seeing eyes of giant Elon Musk avatars chanting motivational mantras. Continue reading “3 reasons why automation might make work wonderful”

Top 10 Backup Technologies for Your Business

What should and what shouldn’t you back up? Your business is probably loaded with different types of technology. For what system or technology should you have a backup? Is your data the only thing you should be backing up? What about a backup power supply, transport system, or even a backup security system that catches staff as well as intruders? Here are ten of the most common pieces of technology that companies are using as backup tech.  Continue reading “Top 10 Backup Technologies for Your Business”

5 Ways to Make Your Website Work for Your Business

The Internet, whether you love it or loathe it, is now an integral part of our day-to-day lives. Consider for a minute how much you depend on the web to get things done, from your weekly grocery shop, to chatting with friends, all the way to catching up with your favorite series or even sending a few emails.  Continue reading “5 Ways to Make Your Website Work for Your Business”

Benefits of Virtual Meeting Software

The way that businesses communicate internally, with other businesses and with consumers has changed drastically in the past few years. With the explosion of tech and mobility, the BYOD (Bring Your Own Device) culture was one of the unprecedented new developments; but that’s just the tip of the iceberg. Continue reading “Benefits of Virtual Meeting Software”

Top 10 Questions Marketers Need to Ask While Developing a Content Strategy

If you are working in Marketing, then the phrase “content strategy” is not new to you. You can’t help but hear the Marketing Department people talk about it all the time. And that is for many real reasons. But before we drill into details about those reasons, let us clarify a few things for you. Continue reading “Top 10 Questions Marketers Need to Ask While Developing a Content Strategy”

6 Strategies Getting Your Blog on the Map

Starting a blog is as easy as ABC; it’s the maintenance of your blog and its promotion that requires a little bit more effort, but it is vital. It’s all well and good that your blog exists in cyberspace however, it is vital to draw readers to your blog and well put it on the proverbial map. Try one or all 6 of these nifty techniques and watch your blog soar to new heights. Continue reading “6 Strategies Getting Your Blog on the Map”

Tips For Making a Smoother Running Conference Call

If there is anything most business people dread, it is the abhorrent conference call. Many of us already have a list a mile long of things to get done on the job on a daily basis. This doesn’t even include our home lives. Being prepared for a conference call takes extra time and effort that is hard to come by in this hurried world. So, when the call actually comes, it makes sense that we would want to make the best of the situation and make sure the dreaded conference call is a profitable success. Here are a few things to think about the next time your office gets together for work.  Continue reading “Tips For Making a Smoother Running Conference Call”

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

10 Key Differences between B2B and B2C Digital Marketing

The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more focused on the marketing campaigns instead of the product being marketed. Continue reading “10 Key Differences between B2B and B2C Digital Marketing”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

4 Tips to Scale Your Ecommerce Business with Paid Traffic

I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business off the ground. They tend to focus exclusively on drawing visitors through SEO and social media. They are either too scared to invest money in paid traffic or would rather have a very high profit margin than a scalable business. Continue reading “4 Tips to Scale Your Ecommerce Business with Paid Traffic”

3 ways to build up the online presence of your business

In the digital age, it is important for businesses to evolve if they want to survive. Make sure that your company does not find itself being left behind. One way to stay at the front of the pack is by engaging with technology and all of the benefits that it can provide to your business. Building up the online presence of your business is a great place to start. With so many people spending their time online, it is vital that you company finds clever ways to reach out to them and earn their custom. Below are three ways for you to improve your business’s online presence. Continue reading “3 ways to build up the online presence of your business”

Exploring the Edtech market in India – Demand vs Supply

The Indian Education Technology (EdTech) market is growing at a fast pacesince the information in this current era of digitization has to be made available on the go, specifically in terms of real time updates. The recent developments in technology and digital media along with telecommunication and broadband penetration have catalyzed the growth of the EdTech sector immensely.  Continue reading “Exploring the Edtech market in India – Demand vs Supply”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

Localized Digital Marketing – The Do’s and Do Nots

If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing plays a pivotal role. Continue reading “Localized Digital Marketing – The Do’s and Do Nots”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

18 Tips For Link Building For Search Engine Marketing

Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some make it out to be, you can still achieve successful link building through some safe white hat techniques. For those who are looking to link build the right way, here’s the top 21 tips for link building that search engine marketers can use to help improve website authority and rankings. Let’s take a look now. Continue reading “18 Tips For Link Building For Search Engine Marketing”

Studies Show Speed is Everything When It Comes to Retail Websites

It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now appeared in the State of Online Retail Performance report. This speed is what helps customers stay involved and interested in the website and then complete their online transaction, both of which are imperative to the website’s success. Continue reading “Studies Show Speed is Everything When It Comes to Retail Websites”

SDWAN: The Better Choice for Enterprises

You may have heard of the term “SDWAN” recently and how it is touted as the next big thing in wide area network (WAN) management. Because conventional enterprise-class WANs are consistently being plagued by high bandwidth costs, infrastructure complexity, and numerous performance speed bumps, more and more businesses are now looking into this alternative, which promises to deliver improved agility, better performance, and lower costs. But what exactly is SDWAN, and why is it suddenly gaining the attention of businesses? Continue reading “SDWAN: The Better Choice for Enterprises”

How to Create Backlinks to Boost Business

SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as you truly need, which means that you are going to have a rather difficult time maintaining a steady income. Backlinks are an important part of what makes SEO so useful, so you need to learn as much as you can about them and find out how you can incorporate them into your SEO to get as much traffic as possible. Continue reading “How to Create Backlinks to Boost Business”

VPN benefits for businessmen

In our everyday lives we are constantly using the Internet and cannot imagine how we will work and entertain ourselves without it. This is a limitless source of information that is used for education, work, leisure and an invaluable asset of our everyday activity. Nonetheless, we are all exposed to hackers and other tech savvy strangers interested in stealing personal data, spreading viruses or simply rummaging through others’ personal lives.  Continue reading “VPN benefits for businessmen”

Should You Consider Starting A Subscription Club

For awhile it seemed like every business and every individual with a passion or a dream was starting a subscription box. There seem to be fewer of them coming out of the woodwork now, and if you check any sites that collect them you’ll find that many are even long gone. However, there are still plenty of them with devoted subscribers. Continue reading “Should You Consider Starting A Subscription Club”

TOP 5 Mistakes Small Businesses Make about Website Design

Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information about their products or the business itself, they choose the competition instead. Continue reading “TOP 5 Mistakes Small Businesses Make about Website Design”

UPI Payments: What you should know about it

The Unified Payment Interface (UPI) was introduced in India in 2016. This system is set to change the way we transact money.

Money is important to everybody, but in recent times, it has become vital to our very existence. Rising living costs and an economy not yet performing to its full potential combine to rob most of us of a large chunk of our income every year. Add to that the fear of another demonetisation ever taking place again, and people are sceptical about keeping a large amount of funds at home as well. Continue reading “UPI Payments: What you should know about it”