In our hectic, tech-driven age of email, texting and web-based communication, is there still space for the humble letter? Businesses seeking to reach out far and wide to new and existing customers often overlook this more humble form of communication, but when it comes to making a lasting impression, a letter really is better. Here are 6 reasons why the letter remains a powerful tool for any business. Continue reading “Stand Out from the Competition and Impress Your Customers – Write a Letter”
Globalization is the unification of the economies across the world beyond the barriers forged by the geographies, so as to to stimulate wealth generation, exchange of goods and services and mutual inclusive growth through an division of labor across nations characterized by efficiencies arising from international relations, specialization and competition. Typically the forces of globalization are driven primarily by economic, sociocultural, political, and technological factors although other factors have also played a significant role in the process.
Although the empirical evidence on the benefits of globalization on inclusive development is not very clear, the share in aggregate world exports and in world output of the developing countries has definitely increased due to this phenomenon. The emergence of global markets which has triggered a much wider access to a range of products both for consumers and firms has definitely triggered a kind of major industrial revolution. There has also been a stimulated growth triggered by access to better financial resources due to the liberalization of economies and thus the increased liquidity of financial resources.
A major impact of the globalization has been the stimulation of the Green Revolution, which has managed to address the needs of the burst in population globally. It is felt that without the green revolution, stimulated by the exchange of information, agro-products, fertilizers, seeds, bio-technology and expertise, much of the sudden burst of population growth would have suffered severely from lack of access to food, clothes and medicines. The development of agriculture and agro-based industries has had a major positive effect on the lives of billions of people on this planet directly and even more so indirectly.
The realization of a global market, based on the freedom of exchange of goods, information and capital, and thus setting up the preconditions for perfect market conditions has been one of the major benefits of globalization. This has actually stimulated a shift of monopolistic economic power from the United States (and European nations) to fast developing economies like China, India, Brazil and other similar countries, which are growing at a rate exceeding 8% year on year. The emergence of China and the Eastern tigers (Vietnam, Malaysia, Singapore) as a manufacturing super-power and the emergence of India and Brazil as a services hub has been extremely significant in this shift of political power.
A major trigger in the impact of globalization has been the adoption of internet based products and services. This has triggered a substantial increase in information flows between geographically dispersed locations and stimulated the formation of global markets. Today, consumers of lesser developed economies have access to all the products of developed economies through the establishment of e-markets like Amazon and e-Bay.
The social effects have been significant too in the context of globalization. English, although the third most popular language in the world, after Mandarin and Spanish, has become the Lingua Franca (official language) of the global economies. The access to global information, products and services has triggered the growth of cross-cultural relationships and facilitated the development of a new order consciousness and life-style stimulated from cultural diffusion, improved standards of living and access to foreign products, services and ideas. This development of “World culture” has been most significant among the Netizens triggered by fraternity shared on online forums which has stimulated the exchange and diffusion of ideas.
However, globalization has also triggered the brain drain from developing economies to developed economies to access better employment opportunities and also the formation of Sweatshops by the advanced economies in developing economies to take the benefits of cheap labor. The globalization of the jobs has a negative impact in developed countries where many of the jobs (especially the low knowledge centric ones like BPOs and KPOs) have been outsourced to economies where labor is comparatively much cheaper. Also, many argue that globalization has actually a negative impact on inclusive development of backward economies and the rich gets richer by taking advantage of the resources in the disposal of the poor by utilizing it better. Also, globalization has triggered many illicit trade activities involving drugs and trafficking and this has added to the woes of under-developed economies.
For all those who follow Google trends, this would barely come as a surprise. From a research done by a group in the United States, it has been disclosed that the following articles have been the source for the hottest search globally in 2010 and is also expected to reign till mid 2011 to a large extent. The group analyzed the searches done in Google, Yahoo, Bing, ASK and AOL Search. These collectively account for 99% of the total search engine usage and are ranked as the top search engines in order, as per usage.
What was actually less anticipated was the lower rankings of the FIFA world cup, as compared to few other unexpected rank holders.
And finally, without any more ado, we present you the top 10 searched topics in the internet in 2010.
2. Malema Julius
5. Nelson Mandela
6. World Cup
7. Cape Town
10. Kaizer Chiefs
This Article is authored by Jake Mazan, who is a guest author at Business Fundas. He is a Senior Research Analyst cum Manager at NG-Online News.
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Michael Porter (1980) has argued that a firm’s strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. Continue reading “How the internet affects Porter’s generic strategy models”
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.
Porter, the strategy guru, used concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. This model describes the attributes of an attractive industry and thus suggests that opportunities will be greater, and threats less, in these kinds of industries. Attractiveness in this context refers to the overall industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Continue reading “How the internet affects Porter’s 5 forces model”
While we are all die hard Google and Yahoo fans (not to forget Bing and the others), very few of us actually realize the rippling effects of the efficiencies of these search engines on our society. Google has been at the center of antitrust investigations and a controversial Italian court case in recent times. But is this the sole reason why people should question the search giant’s ‘Don’t be evil’ mantra? These search engines have created a major problem many of us fail to realize, even though it is staring at us on our face. Continue reading “5 Evils caused by Google and Yahoo”