Top Ranked Engineering Colleges in India

The ranks of the top engineering colleges are out again. This time this is on the basis of a study conducted by Careers and published on Yahoo. While most of the rankings appear genuine, this list is very crucial for all the engineers wanna-be-s who are scouring for a college where they can kick start their professional career as an engineer.  While as always the ranks in the top are heavily dominated by government colleges and institutes like the IITs, Jadavpur University, IT-BHU, the BITs and the NITs, the top-50 listing is a roll call of excellence India’s top 50 engineering institutions in 2011.

A balanced scorecard methodology was used to cluster the top ranked institutes (colleges and universities) after checking the last five year rankings of about 241 colleges and normalizing heir ranks, by assigning differential weights to subjective and objective ranking criteria, as is the standard in such studies. Such a process has been used to develop clusters of institutions which have similar performance against those criteria.

So before jumping into where you may be targeting, while joining up for your graduate course in engineering, do check out this list. For where you pass out from not only affects how well you learn your discipline, but also the kind of career track you can expect after passing out of the hallowed portals of your Alma Mater.

Jobs and Careers in Marketing

Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same.

The term “marketing” as it is known now, was coined in the early 1930s by the American Marketing Association presidential address. While manufacturing was then the focus in business, a subsequent need was recognized to sell what was getting manufactured more efficiently in existing markets. While marketing management as a discipline of research and application has seen waves of changes in key strategic inclination and focus, the core has somewhat remained unchanged.

So what draws most of the marketing professionals to this discipline?

  1. First, it is theoretically very easy. The technicalities are somewhat lesser than many other super-hyped fields like Finance or Technology
  2. A lot depends on the quick thinking of the marketer. Understanding and having a good business acumen is an added bonus.
  3. The careers and jobs are promising yet offer dynamic changes to every professional, suitable to satisfy a broad variety of needs. Not everyone is cut-out for every job. Understanding job requirements as a fit with one’s personality type is a must for the sustained growth of every professional.
  4. It offers choices for career shifts industry wise and role wise, must for every professional, if one faces a mid career crisis.
  5. Last, and most excitingly, it offers a track to reach the coveted “CEO” position in the organization. Most top executives have a background in marketing, if not all.

So what roles do traditional marketing roles get you into?

Jobs in marketing can vary a lot. However, besides traditional paths in sales and marketing, there are many other roles in marketing, a list of which is prepared below:

  1. Business Development in Information Technology and Services companies (like jobs in IBM, Google, Microsoft, Adobe, Amazon)
  2. Market Research institutions ( e.g. like jobs in AC Nielson, IMRB )
  3. Consumer goods manufacturing institutions in marketing, sales, branding, strategy (higher in the organization) like jobs in Unilever, Procter & Gamble or in jobs in the FMCG sector.
  4. Consumer durables manufacturing companies in marketing, sales, branding, strategy (higher in the organization) like jobs in Sony, Apple, Toshiba
  5. Product management and even in development in research labs (like jobs in 3M)
  6. Need recognition of markets yet to be created (like jobs in MR divisions in MNCs like Tata Group, 3M)
  7. Retail chain management (both marketing, sales and supply chain functions are sometimes merged) like jobs in Wallmart, K-Mart, Reliance Fresh.
  8. Social sector and NGOs. Even social marketing is a major concern in current fast paced societies.
  9. Internet marketing service professional: You may start marketing websites as a SEO expert.
  10. Affiliate marketing professional: Create your own chain of hierarchy and get the benefits of the sales from it. E.G. Make money from tweeting and making friends join you in the same using MyLikes

I hope the choices helped you out in your search for a career in marketing. By the way, do you know about the top career choices trending globally now?  Choosing a career which won’t stagnate too soon is extremely crucial for sustainable professional growth.

http://www.business-fundas.com/2010/100-fastest-growing-careers/

How to choose a career

Everybody knows that skills are important for getting and keeping a job. Employers expect you to list relevant skills on your resume. They ask about your skills in interviews. And they expect you to develop skills on the job so that you will remain productive as new technologies and new work situations emerge.

But maybe you haven’t thought about how closely skills are related to job satisfaction. For example, let’s say you have enough communication skills to hold a certain job where these skills are used heavily, but you wouldn’t really enjoy using them. In that case, this job probably would be a bad choice for you. You need to identify a job that will use the skills that you do enjoy using.

There is an interesting tool freely available online to guide you for such a big decision making step: Its called a Job-Match Grid. This mentioned grid makes a match with the skills in you, with the drives in you, to a possible set of career choices. This ensures, even if you are good in a particular domain, but do not have a passion for the same, you don’t end up 10 years down the line as a dead bone, dried up emotionally, because although you have made a lot of progress in doing what you do well, it does not fulfill your emotional needs expected from the job.

To know more about the Job-Match Grid, check out the ebook “100 fastest growing careers” by Michael Farr, or mail me to get a complementary copy of the same.

100 Fastest Growing Careers

All of us want a great career. For someone who is about to take the big leap into the unknown, an intriguing question that torments his mind is what prospects does the future hold for him in the particular career track? What are his growth prospects and is it just a job for him or will it provide truly a career worth pursuing?

A recent research by Michael Farr has attempted to find out the top 100 fastest growing career paths. The figure below lists them out.

Maybe this should help before you think about a career choice, or decide to run the rat race. Do let me know what you feel about this.

The Future of Apple products

So whats the next level of innovation Steve Jobs is going to announce next? The I-Pad appears to be an extended and enlarged version of the I-Phone. Following this trend, we may very soon be introduced to the i-Board and then to the i-Mat from the Apple Innovation Labs.

The future Products of Apple

Time to ask Stevey, Whats next on your cards?

Time Management – Randy Pausch

Randy Pausch talks about time management, a crucial success factor. Listen to this inspiring lecture by the Carnegie Mellon professor, on how you can do so much more with your time. This is one hell of an inspirational video for early budding professionals across disciplines. Continue reading “Time Management – Randy Pausch”