Marketing Strategies: Selling Sand In The Desert

Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”?

Honestly, there is a lot of truth behind that statement. Personality plays a huge role in your effectiveness as a marketer. If others perceive you to be untrustworthy, incompetent or lacking confidence, they won’t want anything you have. Continue reading “Marketing Strategies: Selling Sand In The Desert”

Walter Kiechel of Harvard on Business Strategy

Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners and business enthusiasts. Continue reading “Walter Kiechel of Harvard on Business Strategy”

How the internet affects Porter’s 5 forces model

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.

Porter, the strategy guru, used concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. This model describes the attributes of an attractive industry and thus suggests that opportunities will be greater, and threats less, in these kinds of industries. Attractiveness in this context refers to the overall industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Continue reading “How the internet affects Porter’s 5 forces model”

5 Secrets on How to create a winning PPC Strategy

For all the online marketers, Pay Per Click (PPC) can be a really powerful strategy for online marketing, but if you don’t know what you are doing then PPC can drain your money in a day. PPC is one of internet advertising methods on websites that has created quite a stir. For example, Google, Yahoo, Bing, even Facebook, they all have PPC program, using which businessmen can advertise their products or websites, but the cost can be huge depending on how many clicks were clicked on your posted ads. Here are some tips for PPC program that will help you lower your cost for advertising and increase your sales or visits. Continue reading “5 Secrets on How to create a winning PPC Strategy”

Barriers to Effective Strategic Planning

This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit successful business strategy planning is crucial for the growth of your business. Check out this video which provides such deep insights on effective strategic planning. Continue reading “Barriers to Effective Strategic Planning”

Bill Gates meets Steve Jobs-The Meet of the Titans

In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the technology industry, the qualities they most respect in one another. Check out this inspiring video which speaks so much more than the participants do. Watch the videos in sequence to watch the complete interview. Continue reading “Bill Gates meets Steve Jobs-The Meet of the Titans”

James McCarthy decribes effective strategic planning

Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  Check out how senior consultant James McCarthy describes effective strategic planning. Continue reading “James McCarthy decribes effective strategic planning”

Riding the uncertainty wave – 5 Mantras for Success

The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guideline to battle economic uncertainty, especially for the manufacturing industries.

The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn’t. This article provides some insights on what caused such a difference of performance, and provides simple guidelines to battle the economic uncertainty and financial crisis, especially for the manufacturing industries. Continue reading “Riding the uncertainty wave – 5 Mantras for Success”

A winning framework for market entry strategies

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of  multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”

Can you Digg it?

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Read the success story behind Digg, the company which is changing the way content gets managed on the web.

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Continue reading “Can you Digg it?”

Web enablement implications for business strategy

E-business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business – that is to say, any business which utilizes information technology. This usage is somewhat archaic, however, and in most contexts e-business refers exclusively to Internet enabled businesses.

Continue reading “Web enablement implications for business strategy”