Today it’s critical for every business to have a Customer Relationship Management (CRM) system in place to manage social selling and your sales pipeline. With over 300 CRMs available, choosing the right one is a bit of a nightmare. Nevertheless, this is something you should do since your business really has a lot to gain from you spending time here.
Making profit as a business is much easier said than done. If you run a company, all your activities most likely revolve around that goal. However, growing your business and increasing your sales involve much more and take a lot more effort than most people think. When going global for example and intending to reach wider audiences, various factors come into play and it is essential to carefully consider them. Language being one of them, it is important for any business to translate all business materials reliably in order to cross that barrier successfully. By doing so, you can considerably increase your chances of making more profit and growing your business further. Here’s how.
Marketing really came into its own in the 20th century when the advent of mass communication tools led to the start of a booming consumer economy. In the age of the internet, however, it can sometimes feel as though the marketing strategies that were fine-tuned over the course of the last century are now old hat: direct mail, in-person selling and more all seem to have declined in popularity in favor of social media advertising and search engine optimization. This article will look at whether or not these old strategies still work and how they can be used in tandem with new technologies to improve a company’s marketing outcomes.
Take advantage of promotional gifts as a marketing strategy. It must be recognised, as customers we love promotional gifts. Recently in the supermarket, I bought a pack of 2 deodorants simply because they came with a wireless speaker that is waterproof (ideal for listening to music in the shower). Continue reading “5 Marketing Tips for Promotional Gifts”
Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise certain items in your store by displaying and highlighting them with the help of shelves, lights, colors, words, etc. Most stores have some sort of a visual merchandising concept or the other going on, but here are five ideas that will allow you to increase sales by redirecting your efforts and resources in the right direction. Continue reading “5 Tips to Maximize Visual Merchandising in Your Store”
Keeping customers interested is often harder than getting them interested in the first place. Because of this, customer re-engagement and retention is the biggest goal of every marketer nowadays. Even if the numbers of customers rises, businesses can still experience a downfall because old customers lost interest. Continue reading “How to Reconnect with a Customer Who Didn’t Purchase”
One of the most important things every business needs can’t be bought with money. Relationships drive your business. You need to find the right people who believe in what you’re selling. There are essentially two ways of doing this. Continue reading “7 Ways to Create Killer Relationship with Your Customer”
Business is business, and it is not a game of luck. If you are planning to make a living by running a business of your own, then you need to be very serious about maintaining the integrity of it. You need to be very serious about meeting all the necessary aspects your business looks for. However, meeting the challenges often becomes a critical task. Bigger organizations have better resources and that is why facing the challenges and overcoming them is slightly easier for them. However, the task is not so easy for the small or new business owners, as they are often unable to decide the basics of their business by the time the challenges start attacking them. Continue reading “The Greatest Marketing Challenges That Small Business Owners Come Across”
A great way to start getting a decent amount of online traffic to your website or to a chosen page within your website is through PPC advertising, also known as paid advertising. But because you’re paying to have these people be shown ads for your business, you’re going to want to be certain that you’re getting your money’s worth through this marketing channel. And for many businesses out there, they aren’t doing as well as they’d like for small and simple reasons that can be easily fixed. So to help those in this situation, here are three ways you can make your PPC efforts more successful.
In the UK alone, there are over 1.3 million business events held annually and this reflects the continuing power of events as a marketing and communication tool in a digital world.
Corporate events have the power to achieve a number of key objectives for your organisation or business. Whether it’s generating new leads, launching a new product line, introducing new strategies to the team or networking with industry players. Continue reading “5 Top Tips for Successful Event Management”
With the world of technology changing faster than ever, it’s no surprise new trends are evolving in 2018 and beyond. Trends evolve as entrepreneurs and companies adapt their marketing strategies to changes the way people consume media. Looking at the big picture of what’s happening in your industry and in the marketing industry and paying attention to current relevant trends and incorporating them into your marketing plan can position you to get more eyes on your brand and products. Continue reading “5 Marketing Trends To Watch In 2018”
There are numerous types of marketing, whether analog or digital, that you can’t afford to ignore because you might be cutting out a bit of your business. Unless you get your marketing right, all the other excellent aspects of your business—your hand-picked team, your high-value products, and your superb customer service—won’t get a chance to shine. Continue reading “6 Strategies To Dramatically Improve Your Marketing”