4 Tips to Build a Customer Base

There is no point in stressing about the importance of customers because, without them, there simply would be no business to discuss here. However, it’s not easy to build a customer base when you have started a new business. Even if you have a business that enjoys an established customer base, it’s an entirely different task to grow what you already have. To help the budding entrepreneur, here are four tips that should be useful in finding new customers and retaining them. Continue reading “4 Tips to Build a Customer Base”

Fun and Entertaining Ways to Network with Clients

Whether you’re hoping to obtain a prospective sale or want to treat one of your long term clients, taking them out for a day or evening of entertainment is sure to impress.  There are tons of different entertainment ideas, and which is best for you will depend on your budget, the time you have available, and the relationship you have with your client.  In this article, we’re going to take a look at some great options to help you decide. Continue reading “Fun and Entertaining Ways to Network with Clients”

Top Tips on Developing a Great Relationship with Your Customers

Part of having a successful business is having a good relationship with your customers. By engaging with them and trying to do your best to keep them happy, you will encourage loyalty and build a trusted brand. If you are looking to create a better relationship with your customers, then try these tips. Continue reading “Top Tips on Developing a Great Relationship with Your Customers”

Top 15 Strategies for Improving Organic Traffic

Organic traffic is known to be the most efficient means for people looking to bring more visitors or improve their SEO efforts for their website, business or personal. We all want visitors to land our site when they search something online, that’s the most likely way to convert them into clients or customers. Continue reading “Top 15 Strategies for Improving Organic Traffic”

Three challenges you will face as a small business owner

From making ends meet when you’ve just opened your doors, to trying to make long-term plans for your future, each and every day is a challenge if you are a small business owner. Making sure that your bank accounts aren’t in the red, while trying to prove to yourself, and your nearest and dearest, that you’ve made the right decision can be incredibly tough. Continue reading “Three challenges you will face as a small business owner”

How To Get In Front Of Your Customers

The biggest challenge in business is finding and securing customers. Your goal is to turn them into repeat business who will help sustain and grow your business. You can’t do this if you’re always chasing and never closing sales. Continue reading “How To Get In Front Of Your Customers”

4 Tips for Improving the Reputation of Your Business

If you want to achieve longevity, in the world of business, you will need to think about your reputation. This is the only way that you can ensure people will keep returning to your company. Cheap products, poor service, and a lack of vision may not immediately affect your sales. You may even find yourself making a great deal of money. However, the second that people become aware of your lack of integrity, they will abandon your business forever. That is why you need to focus on the future. Continue reading “4 Tips for Improving the Reputation of Your Business”

How to Get Your Small Business Marketing Strategy Right

A successful marketing strategy is important no matter how big your company may be, and it’s all the more important for the smaller business. Creating a marketing strategy that works can take a little work and some trial and error. You’ll have to tinker with the way you advertise to make sure you’re getting the best return on your investment. However, once you’ve the strategy perfected, you’ll soon start to see the benefits. Continue reading “How to Get Your Small Business Marketing Strategy Right”

3 Ways Brands Are Activating Influencers in 2017

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Continue reading “3 Ways Brands Are Activating Influencers in 2017”

5 Creative Ways to Promote Your Brand

Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as many customers as possible. Check out the top 5 creative ways to promote your brand. Continue reading “5 Creative Ways to Promote Your Brand”

The Many Obstacles to Getting a Product on a Shelf

Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround is a key element in staying competitive. Continue reading “The Many Obstacles to Getting a Product on a Shelf”

How Using Psychological Triggers Can Increase Your Sales

Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any other “generation” for that matter. These terms are an invention to categorize people who happened to be born at certain periods, and on whom characteristics were attached willy-nilly. While some people of the same generation do share some common traits, the group is not homogenous enough to be treated as one group. Continue reading “How Using Psychological Triggers Can Increase Your Sales”

How to Get Started with Improving the Customer Journey

Whether you’re an offline business with retail stores, or an online entity with digital assets, user experience is an important element that cannot be neglected. User experience used to be associated with apps and online commerce, but it is now an important part of every business. Your customers’ experience is a strong determinant of your business’s success. Continue reading “How to Get Started with Improving the Customer Journey”

Tips On Choosing The Right Type Of Marketing For Your Business

It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action a business takes to promote and sell its products or services. Since this requires a lot of strategic thinking, marketing also depends on good research and at least a basic understanding of human psychology for the advertising to be effective. Continue reading “Tips On Choosing The Right Type Of Marketing For Your Business”

What is Key Account Management?

Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you win new business. As such, it has the power to affect your business at every level and drive profit margin long into the future. Continue reading “What is Key Account Management?”

Understanding the Anatomy of a Successful Salesman

Being a successful sales man is not easy. It requires a specific set of skills combined with an instrinsic sense of smell of the client’s requirement combined with a deep knowledge of the domain to succeed at the job. Here’s what is actually needed, nicely explained through an infographic. Continue reading “Understanding the Anatomy of a Successful Salesman”

Turning Simple Approaches into Powerful Marketing Tools

You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”

How to Build Your Business’s Brand on a Small Budget

Marketing doesn’t have to be a hundred thousand dollar word. You don’t have to spend a fortune to build your business’ brand with your customers and potential clients. Here are a few tips on how to build your business’ brand on a small budget, none of which requires much money or a lot of time. Continue reading “How to Build Your Business’s Brand on a Small Budget”

Create promotional coasters for your business

Promotion and marketing of the products and services are one of the prime motives of each and every business. However, the best kind of promotion is the one that makes your product reach out to your targeted audience in a more casual and subtle way rather than forcing them to view your adverts or brochures. Designing your company’s coasters may come in handy for this task. Continue reading “Create promotional coasters for your business”

Seven Power Tips to Boost Customer Loyalty

Any businessman worth his salary knows that it takes much more effort and resources to acquire a new customer than to sell again to an existing one. While most businesses put large chunks of their resources into marketing and sales, modern business studies reveal that customer retention should be a higher priority. Continue reading “Seven Power Tips to Boost Customer Loyalty”

How to Deal with an Increase in Sales

Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”

5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing

As a business owner, marketing your brand, products and services is a huge part of running a successful company and experiencing the development and progression that you’ve been hoping for since day one.  But, since many business owners become entrepreneurs with little to no knowledge or experience of marketing, this can be a very tricky obstacle to overcome. Aside from outsourcing your marketing tasks to the professionals, there are a number of things that you can do to bring yourself up to speed with this hugely important department of your business. Continue reading “5 Ways for Entrepreneurs to Improve Their Knowledge of Marketing”

Here’s How You Can Do Your Marketing Campaigns a Huge Favour

Starting a business is a great deal of work. Not only do you need to focus on your revenue generating projects, but you need to market your business as well. If you don’t get your business’ name out there, you won’t get any customer. When it comes to choosing how you are going to market your business, you may want to find the most inexpensive methods. As a new business just starting out, you may not have a great deal of money to invest in marketing. Continue reading “Here’s How You Can Do Your Marketing Campaigns a Huge Favour”

Unique Ways to Advertise Your Business

The right marketing campaign is essential to anyone who owns their own business – in fact, it is so crucial it can either make or break our business. The trouble with conventional marketing is that it can be very expensive to do right. There are many things to cover, and this can add to the confusion for small to medium sized businesses who are inexperienced in the marketing field.

A specialist marketing company may be able to help, but only adds to the cost, and they still aren’t guaranteed to get you the results that you want. Many of the favorite traditional marketing techniques include radio advertising, local newspaper advertising or local television advertising. Continue reading “Unique Ways to Advertise Your Business”

3 Tips for Marketing Your Business to High-End Customers

As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based on its quality or prestige and care less about the cost. These two groups require very different marketing strategies. If your business is contemplating targeting the later of these two groups, here are three marketing tips that will help your business reach those high-end customers. Continue reading “3 Tips for Marketing Your Business to High-End Customers”

Three Things To Emphasise When Marketing

When it comes to marketing your business, it’s likely you’ve spent a lot of time coming up with all the things you want people to know about your business. You’ve taken time to determine who would benefit most from your business, and how you can reach out to them. What most matters, is what you are reaching out to them with. Continue reading “Three Things To Emphasise When Marketing”

How To Save Money On Your Business Advertising And Marketing

When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and to the most people. You may not think that you need to put that much effort, or money, into advertising, and think relying on word of mouth will be enough. However, it can really pay to invest in your advertising and get your business name out there as often, and in as many places, as possible. Continue reading “How To Save Money On Your Business Advertising And Marketing”

Top Tips for Harnessing The Power of Promotional Products

Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. It must be noted, though, that these new strategies can reach a greater audience when used in conjunction with more traditional tools. We’ve put together our top tips for harnessing the power of the original marketing tool: the promotional product. Continue reading “Top Tips for Harnessing The Power of Promotional Products”

Is your organization ready for agile marketing?

Continue reading “Is your organization ready for agile marketing?”