Location Based Services

Location-Based Services (LBS) typically are information based or entertainment providing services, accessible with mobile devices like smart phones, web-enabled phones, PDAs, Notepads and Palmtops through the services of a telecom network provider. Typically these services utilize the ability to make use of the geographical position of the mobile device. These services are getting immensely popular as a tool for services marketing for B2C focused businesses. Continue reading “Location Based Services”

Windows 7 – The Mango Phone

Microsoft has finally launched the next generation operating system for the smartphones.

Once the leader in the Smartphone operating system developers, Microsoft has currently a penetration lower than 5% in the smartphone market towards the end of 2011, currently ruled by Android. Android now has a third of the global market share  (33%). RIM’s share has plummeted to 29%. Apple is barely holding at 25% and Palm, which is barely worth mentioning anymore, fell another point to 2.8%.

Microsoft is targeting to gain considerable market-share upto 10% for the time being and slowly regain its otherwise lost competitive advantage. By collaborating with HTC (Radar), Samsung and Nokia, Microsoft is targeting a mass market where it can reach out to its potential customers.

A question that may worry many technocrat is that with all the added GUI that microsoft has pumped into the Mango phones (Windows 7 and Windows 7.5), how will the added power consumption be handled by the high end processors added to these really smart phones (1 GHz processors are the norm now). Smartphone users are often plagued by the battery support that forces them to recharge their phones every alternate day or even everyday, if one talks for 4-5 hours. While, due to this very specific need, smartphones from Blackberry (RIM) and Nokia Symbian Smartphones are still in the market, its time to realize that business users of smartphone often value these hard performance factors over GUI improvements.

Another major area of focus is connectivity, especially over web. Most of these smartphone sucker out while being connected over 3G. If you are online, in most phones, if not all, you are likely to need to recharge your phone everyday, and effectively after a year, your battery starts showing signs of stress. I personally sometimes miss those days when I could charge my mobile once a week and that would satisfy all the phone-calls I needed to make. While I thrive on the web, it has its costs too.

With other features in the mobile market going for a rat race (like cameras, internal memory, etc), a major decision point in the purchasing behavior may be these factors. Also another decision factor may be the accessibility to services and distribution channels, something which Microsoft is targeting in a very focused manner by collaborating with Nokia, which has one of the most extensive servicing and distribution channels.

While in the days of cloud computing, what everyone else is using is also adding drastically to the experience of using a smartphone, it is necessary to understand that jumping into the smartphone bandwagon should be a decision taken more judiciously for every user, based on a smart analysis of one’s actual needs.

It remains to be seen who will win this fight for market-share in the operating systems market. It indeed is getting intensely competitive. Will Microsoft be able to turn over its bad times with this Windows 7 series? Only time will say. What do you think?

Indian Telecom Sector – Market Analysis

In this report we try to provide some information of the Indian Telecom Sector in June, 2011, based on secondary research. The boom phase for Indian telecom market continues to thrive on the availability of cheaper telecom services alongside an aggressive marketing strategy by the service providers. The growth phase is panning out across India and is not just limited to urban India. While the customer satisfaction has increased substantially in 2010 and 2011, as per a survey done by TRAI, the profitability of the sector has decreased substantially in 2011.

While the market continues to be led by Bharti Airtel, in terms of market share by revenue, it is closely followed by Vodafone and the relative younger player, Idea Cellular. BSNL is continuing to witness a sharp decline in its subscriber base, with probably the highest ever telecom churn in the industry.

One of the major causes while the telecom operators have seen such a mixed bag of fortune is due to the introduction of the Mobile number portability (MNP).  Due to the introduction of this service via regulation, customers will be able carry their mobile number across service providers in India. The biggest affected service providers had been Reliance and BSNL, while Airtel has been the leading gainer from this exercise.

Understanding mobile commerce: How can it be successful

Mobile Commerce (m-commerce) refers to any transactions conducted through a variety of mobile devices over a wireless telecommunication. M-commerce was initially expected to experience a substantial growth for  rapid proliferation of mobile device adoption and the obvious advantages of accessibility of service anywhere, anytime. Continue reading “Understanding mobile commerce: How can it be successful”

Can we get computer security for free

Gone are the days when you needed to shell out a huge amount of money to buy security for your laptop or personal computer. Today, most of the anitivirus developers provide antiviruses and anti-spyware for free. The revenue generation model for these companies have undergone radical changes and transactional viewpoints have become a talk of the past. this article discusses the policy of providing free anti-viruses.

Gone are the days when you needed to shell out a huge amount of money to buy security for your laptop or personal computer. Today, most of the anti-virus developers provide anti-viruses and anti-spyware for free. The revenue generation model for these companies have undergone radical changes and transactional viewpoints have become a talk of the past. Continue reading “Can we get computer security for free”

Security for Mobile: It matters

Today, with the rise of popularity of ubiquitous computing and enterprise mobility, more and more professionals have started using PDAs and smart-phones for conducting business. A major risk is that such usage exposes one to attacks through the less secure WiFi or Edge. Protect yourself from mobile security breaches without incurring huge expenses through 7 simple steps.

Today, with the rise of popularity of ubiquitous computing and enterprise mobility, more and more professionals have started using PDAs and smart-phones for conducting business. A major risk is that such usage exposes one to attacks through the less secure WiFi or Edge. The cipher used by the General System for Mobile Communications (GSM) has been cracked by a German researcher Karsten Nohl who presented his findings Sunday at a hacker conference in Berlin. So there is a reasonable cause for most users to worry as the security scheme used by 80 percent of the world’s cellular telephones has been compromised. Continue reading “Security for Mobile: It matters”

Green mobile phones: is it here to stay?

A serious concern on the usage of electronics and more importantly cell phones, is the ecological implications they have. The digital wastes have a lot of negative impact which is basically a cumulative recipe for disaster for our planet earth. This blog provides an insight on few of the exciting offerings on green mobile phone technology and how companies are gearing to tend to this emerging urgency.

A serious concern on the usage of electronics and more importantly cell phones, is the ecological implications they have. The digital wastes have a lot of negative impact which is basically a cumulative recipe for disaster for our planet earth. Continue reading “Green mobile phones: is it here to stay?”