When people think of designing their home offices, they think about it in a mundane way. Some people just use a spare room with a desk, chair, computer, telephone, and printer. Others make the effort to find the right furniture, lighting, and ventilation.
Yet few people think about creating the right ambiance. Continue reading “How To Transform Your Home Office Into A Creative Hubspot”
The greatest asset in any business is its people. The knowledge, heart, and skill they bring to the table are irreplaceable. Yet some people feel that our inability to substitute for those human elements is reason not to substitute for other things that a worker can do. This is misguided thinking.
The most obvious example of this is automation. When manufacturing began to create new ways to mechanize tasks on the assembly line, there was a great outcry about the jobs that would be lost. What was missed with that conclusion was that there would still be humans to build and maintain the machines and that there were always plenty of jobs that a human would have to do.
And more importantly, automation allows humans to be used where their strengths are greatest and most irreplaceable. The menial tasks in any workplace that used to require the commitment of many man-hours of labor can now be handled by automated systems that free up human workers for more skilled tasks. Continue reading “Automation is Streamlining Business”
When you think about communication as a business, speaking with customers or clients is often the first thing to come to mind. While this type of business communication is very important, without effective internal business communication, you may not have a business successful enough to even necessitate speaking to clients or customers. For this and many other reasons, taking the time to think about and strategize how to improve communication between coworkers, managers, departments and executives will can greatly improve the overall functionality of your business. Continue reading “4 Ways To Begin Improving Communication Within Your Office Today”
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media.
Continue reading “Digital Marketing – Theories, Strategies and Frameworks”
While there has been so many e-business ventures, very few actually even live to see the light of profit. A major reason for this is that business never think properly in depth before going online. There are so many aspects that the CEO needs to give time to think before going online, and not do it just because its the way others are going. Few such questions are as follows:
- First and foremost, the top management needs to deliberate on the nature of the business and the industry. What are the core competencies of the business. Will that be enhanced by going online?
- What about the navigational structure and the way the organization functions? Will the culture embrace such a change effectively? What are the chances of talent loss to competing firms due to the cultural changes and process changes?
- How would the existing customers react to the change? Is there a customer retention plan in place? Will the move help to reach out to new potential customers?
- Is the business geared with the proper technological architecture? Have the processes been remodeled to fulfill service demand?
Do keep in mind that the technological architecture has to be designed keeping the service planned, in mind. The architecture preferably needs to be custom fit with your business process. If you are doing the reverse, i.e. fitting your processes to the architecture, do try to weigh out the pros and cons of the switch of the business model to the new business model. Then the above questions become relevant even more to ensure that the company stays healthy and safe.
“A market is never saturated with a good product, but it is very quickly saturated with a bad one”.
Henry Ford never said anything wiser. But essentially what is a good product or a bad product.
Technically a product may be great, but it may not meet the requirements of its target segment. Understanding the gap which no products available in the market is fulfilling is one short yet simple strategy to create a good product, and more importantly, a successful brand.
So how should companies go about it? Consumer focused market research is the only solution. So how to go about the same?
- First do an exploratory study to gauge the needs which your target segment may be facing which are yet to be met with.
- Then do an internal analysis to match the firm competencies vis-a-vis the gap faced by the target segment, to propose few product types with hypothetical specifications.
- Do a in-depth interview to review if the proposed product types meet the needs of the segment, or if at all, they are needed. Many products fail because they do not address any market needs.
- Do a conjoint analysis and/or a factor analysis to determine specifically what is required by the target segment.
- Go back to verify if the same matches with the internal competencies of the firm, and do a feasibility study for the proposed project.
Check out how Dr. Yoram Bauman gives a humorous insight to what economics is. He gives entertaining insights while entertaininig the audience, throughout the lecture. How difficult is that? Way to go Dr. Bauman, we love the way you present theory. Wish every class could be as entertaining also. Continue reading “A humorous perspective to economics”
Mobile Commerce (m-commerce) refers to any transactions conducted through a variety of mobile devices over a wireless telecommunication. M-commerce was initially expected to experience a substantial growth for rapid proliferation of mobile device adoption and the obvious advantages of accessibility of service anywhere, anytime. Continue reading “Understanding mobile commerce: How can it be successful”
The history of IBM retold in a 3 minute video. Learn the story behind the largest technology company of this world. Continue reading “A brief history of IBM”
What is strategy? Check out these excellent insights by the Strategy Guru, Michael Porter
This video gives a 6 minute insight on what marketing is all about. The details of what creates these discipline a wonder to study and practice.