Focus on Facebook: 10 Ways to Power Up Your Business Page

Let’s admit it: Most of us spend a few minutes here and there on our Facebook pages bantering back-and-forth with customers or waxing poetic about the state of the world. But, as far as a strategy for using Facebook to grow your business, enhance your brand or show off your superb customer service — well, few of us have one.

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How To Respond To Positive & Negative Reviews

Usually, responding to reviews is really important for any business owners and it is a great way to learn from as well as build goodwill with your most vocal customers. Contacting reviewers with care will lead many benefits. In general, getting online reviews becomes the essential ways to market any business to consumers. Currently, most people shop online by reading reviews from your existing customers. Overall, it is really crucial to have positive reviews about your business or service that allows you to get many customers. Continue reading “How To Respond To Positive & Negative Reviews”

Tips on how to skyrocket your Amazon sales

Amazon has become one of the largest retail giants on the planet with over $107 billion in total sales last year and over $12M in average sales per hour. With huge sales numbers like this and amazing sales incentives such as Amazon Prime it is no wonder that Amazon is dominating the online market. Many retailers, both brick and mortar as well as online, are worried about reduced sales and profit margins. Many have already succumbed to this market pressure. Continue reading “Tips on how to skyrocket your Amazon sales”

Digital Marketing Agency In Bangalore: A Thorough Chat Before Venturing Out On Your Project

Right now, digital marketing agencies are in a rise. With online business becoming a booming industry, each owner needs its own online presence. It is only possible when you have experts to offer you with some help. Continue reading “Digital Marketing Agency In Bangalore: A Thorough Chat Before Venturing Out On Your Project”

15 Most Popular Free Tools for Content Marketing Campaigns

To reach a wide audience and to appeal to your established audience; keeping them hooked to your website or blog, you have to create extraordinary content. Extraordinary content is content that is useful to your audience and content that creates traffic and converts leads increasing your sales revenue. In the digital marketing world, content marketing is at the heart of all operations hence the phrase; Content is King! Continue reading “15 Most Popular Free Tools for Content Marketing Campaigns”

12 Best Facebook Marketing Tips for Small Businesses

With over 1.9 billion people using Facebook daily, it is undoubtedly the most popular social network around with immense scope for networking and business promotion. But if you are a social media marketer, more users means more competition for you. Will fretting help?  Well, in this competitive scenario, having a mere Facebook presence is not enough, you need to optimize your  presence to make most of  your Facebook business page. Continue reading “12 Best Facebook Marketing Tips for Small Businesses”

Benefits of Outsourcing Digital Marketing Services to Experts

Like SEO, digital marketing too has become a must now to be seen online. There are definite reasons why you would want to outsource your digital marketing campaign to professionals. It makes managing business easier for you and the professionals can take complete care of all your online marketing needs without making you invest unnecessary time, effort and money. Continue reading “Benefits of Outsourcing Digital Marketing Services to Experts”

Benefits of Local SEO Services – An Industry Specific Analysis

Every business with a physical location needs local SEO, especially if you primarily do business on a local level. This may seem like a tough sell at first – after all, can’t you just get away with a website that has your current address on it? Not so fast. Continue reading “Benefits of Local SEO Services – An Industry Specific Analysis”

How To Get In Front Of Your Customers

The biggest challenge in business is finding and securing customers. Your goal is to turn them into repeat business who will help sustain and grow your business. You can’t do this if you’re always chasing and never closing sales. Continue reading “How To Get In Front Of Your Customers”

5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017

Small businesses need to get their advertising strategy right in order to survive in the competitive business landscape. Online advertising has been great for small businesses because it often provides a cost-effective solution to increasing business visibility. One of the key online advertising strategies to keep in mind is pay-per-click or PPC advertising.

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How to Cheat at Social Marketing & Get Away With It

If you’re anything like me, then you’ll always be on the lookout for the latest social media tips and techniques to help you get ahead. In what’s become a wildly competitive digital space, experts are constantly finding new ways to maximize exposure and engagement. Continue reading “How to Cheat at Social Marketing & Get Away With It”

Influencer Engagement Strategies – Frameworks for Brand Managers

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term. Continue reading “Influencer Engagement Strategies – Frameworks for Brand Managers”

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

6 Strategies Getting Your Blog on the Map

Starting a blog is as easy as ABC; it’s the maintenance of your blog and its promotion that requires a little bit more effort, but it is vital. It’s all well and good that your blog exists in cyberspace however, it is vital to draw readers to your blog and well put it on the proverbial map. Try one or all 6 of these nifty techniques and watch your blog soar to new heights. Continue reading “6 Strategies Getting Your Blog on the Map”

4 simple ways to increase your YouTube views rapidly

Once you start a YouTube channel, you may find that your videos are not getting the recognition or viewership you think it deserves. Most times, it’s because you haven’t implemented any marketing techniques to promote the video or even failed to set it up properly. Continue reading “4 simple ways to increase your YouTube views rapidly”

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

How to Create a Solid Brand Image For Your Business

When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of the business, details are important. You also need to have a brand name that’s memorable. Your brand name should send out a strong message, as it is the support system for your business. Make sure to have all the necessary legalities, such as trademarks, sorted out as well. Branding, in short, is the process of defining your business to yourself, to your team and to your external audiences. Your brand reflects the core of your business and its values. Continue reading “How to Create a Solid Brand Image For Your Business”

3 ways to build up the online presence of your business

In the digital age, it is important for businesses to evolve if they want to survive. Make sure that your company does not find itself being left behind. One way to stay at the front of the pack is by engaging with technology and all of the benefits that it can provide to your business. Building up the online presence of your business is a great place to start. With so many people spending their time online, it is vital that you company finds clever ways to reach out to them and earn their custom. Below are three ways for you to improve your business’s online presence. Continue reading “3 ways to build up the online presence of your business”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Localized Digital Marketing – The Do’s and Do Nots

If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing plays a pivotal role. Continue reading “Localized Digital Marketing – The Do’s and Do Nots”

18 Tips For Link Building For Search Engine Marketing

Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some make it out to be, you can still achieve successful link building through some safe white hat techniques. For those who are looking to link build the right way, here’s the top 21 tips for link building that search engine marketers can use to help improve website authority and rankings. Let’s take a look now. Continue reading “18 Tips For Link Building For Search Engine Marketing”

Basic Tips to Improve Your Online Store’s Search Visibility

At this point, the viability of ecommerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion people) worldwide have made an online purchase at least once by the end of 2016. In the US, ecommerce sales account for just 10% of annual retail revenues, but the figure is set to grow sharply over the years as smartphone and Internet adoption increases across the nation. Already, an estimated 40% of American men aged 18-34 are saying that they’d rather buy items online than wait in a brick-and-mortar checkout line. Continue reading “Basic Tips to Improve Your Online Store’s Search Visibility”

4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

How Social Media Plays Into The Launching Of Your Business

You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”

Boost Your Business in 2017 with a Better Online Presence

Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and you have to have a website to anchor your online presence. In today’s business world, if you haven’t built an online presence, you’re already languishing in the dust left by competitors as they leave you behind. Continue reading “Boost Your Business in 2017 with a Better Online Presence”

5 Creative Ways to Use Video Marketing for Your Business

Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”

How To Make The Most Out Of Blog Marketing

Having a blog for your business is an important thing, it’s a needed part of business marketing. It is the place where you can really help your customers understand you, and you can show them your expertise as a business.

If you don’t already have a blog you need to get one setup for your business. It’s a quick thing to do, and even if you don’t feel like you personally have time to keep up on it yourself there are plenty of individuals and businesses out there that can take care of blogging for you. Continue reading “How To Make The Most Out Of Blog Marketing”

Hotel’s Digital Marketing Challenges

Digital marketing for your online hotel business is an essential thing to engage with, and no matter what your business objectives or priorities, you need to be planning digital marketing activity all the time. Digital marketing covers the gamut of activities, and there is so much it can encompass. There is PPC, which means pay per click, advertising, in which you bid on keywords or key phrases so you appear higher up in search engine listings. Continue reading “Hotel’s Digital Marketing Challenges”

Top 17 Social Media & Digital Marketing Trends in 2016

Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.

2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”