Entrepreneurs: You Want Personal and Business Profiles on These 4 Social Networks

As of mid-2018, Facebook was far and away the most popular social network in the United States. More than 50 percent of all Americans — and upwards of 65 percent of American adults— have Facebook profiles.

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Essential Web Design Trends to Follow in 2018

Progress is an unstoppable force, and new trends and tendencies are its inevitable result regardless of the niche at hand. Web design is no exception, and its importance in today’s market makes it a rapidly changing one. Web design affects every industry because you would be hard spent finding a company or business without a site. These sites serve as the identity carriers of any business and more often than not create the first impression in the minds of the target audience. About 50 percent of visitors on your site are interested in your “About Us” page, and 65 percent view your contact information.

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Jumping Into Advertising: 4 Tips for Success

You’ve decided it’s time to start advertising something. It doesn’t matter what it is you’re promoting. It might be a product. It may be a service. Maybe you’re just advertising a blog where you talk about your opinions for a while. But you’ll quickly realize that figuring out how to promote something in an era of tiny attention spans and intense competition is something of a struggle.

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5 Ways to Use Photographs to Build Your Brand and Sell Your Products Online

How do you drive traffic to your website and convert visitors into customers? Through words and images.

The words and images in your Facebook ads, for instance, will excite interest in your information and people will link through to your website out of curiosity. Then on your website, the words and images of your product will help people understand your offer and even encourage some to click on the order button.

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Case studies in Analytics – Spam Detection

Analytics is increasingly being considered an important. In the current scenario, use of social media platforms are inevitable. These platforms are extensively being used by the individuals for expressing their opinions, experiences and ideas. Apart from individuals, organizations are also heavily relying on these platforms for connecting with their stakeholders. These organizations use social media for expanding their outreach and predominantly use it for content promotion and dissemination surrounding their offerings. Continue reading “Case studies in Analytics – Spam Detection”

8 Instagram hacks and features every business should know

If you are using Instagram for promoting your business, you must stay updated with all its features. Social networks change all the time. By the time you get comfortable using the existing features, some new update occurs and you have to change your social media strategy accordingly. Nevertheless, these features are important if you want to reach towards more audience and create engaging content. Continue reading “8 Instagram hacks and features every business should know”

Eight social media challenges [and their solutions]

There were 2.46 billion social network users in 2017, with the number estimated to go up to 3.02 billion in 2021. That number constitutes to a roughly a third of the global marketing is online. These figures, though impressive, the social media market would know the challenges of reaching their individual demographic from this vast population. One can’t help but have a sense of optimism when posting something, only to find a post, when just starting out, only made an impression of 100 people with no likes or comments. Continue reading “Eight social media challenges [and their solutions]”

5 Aspects of a Well-Designed Business Blog

Your business blog is a very critical tool to building your company’s brand name, and you must learn how to optimize the effect of your informational content to draw in new visitors each day.  Narrowing down your subject matter, and mastering the ways in which you write that information is only one piece of the blogging puzzle.  Continue reading “5 Aspects of a Well-Designed Business Blog”

7 Tactics to Improve Your Facebook Ad Campaigns

Social media marketing has been the trend nowadays because almost all of the people are very active online. This fact can be both positive and negative for your business. It’s positive because there’s a wide opportunity that you will be able to introduce your brand to a lot of people. It’s negative because it means that there’s more competition in the market. If you want a relatively low-cost option but high performing strategy to increase your brand’s presence online, then social media marketing is the way to go.

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Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement

Why you should use Twitter Ads

Regular users may not find this option necessary. Entrepreneurs wishing to grow their business understand that one needs to spend money to make money. Though other platforms offer advertising options, Twitter has proven to be superior above other social media platforms due to their targeting feature. Other platforms do not provide this kind of accuracy. Continue reading “Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement”

Building A Business Website That Works

Of course, you want your website to work mechanically, but your website should work to draw in and engage viewers too.  Even though you may have already launched your business website, there are probably still plenty of ways to improve your design. Any sort of website’s success is heavily weighed upon whether or not the design is ever even seen.  You must also find a way to maintain viewer engagement.  Attention spans are short in a world driven by convenience.  Continue reading “Building A Business Website That Works”

Your Business Needs to Be Listed on These 6 Sites

Visibility is the lifeblood of any small business, from neighborhood storefronts to scrappy e-commerce startups. Online directory listings offer tremendous visibility for brick-and-mortar and online-only companies alike. The trick is knowing which directories give you the most bang for your buck. Continue reading “Your Business Needs to Be Listed on These 6 Sites”