When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”
You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”
After coming up with a concept for your blog and getting all of the technical details in order, you start to post great content and feel proud of what you’ve created. The question is how do you get other people to think your blog is as great as you do? Continue reading “Tips For Bringing Traffic To Your Blog”
Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and you have to have a website to anchor your online presence. In today’s business world, if you haven’t built an online presence, you’re already languishing in the dust left by competitors as they leave you behind. Continue reading “Boost Your Business in 2017 with a Better Online Presence”
Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”
Having a blog for your business is an important thing, it’s a needed part of business marketing. It is the place where you can really help your customers understand you, and you can show them your expertise as a business.
If you don’t already have a blog you need to get one setup for your business. It’s a quick thing to do, and even if you don’t feel like you personally have time to keep up on it yourself there are plenty of individuals and businesses out there that can take care of blogging for you. Continue reading “How To Make The Most Out Of Blog Marketing”
Digital marketing for your online hotel business is an essential thing to engage with, and no matter what your business objectives or priorities, you need to be planning digital marketing activity all the time. Digital marketing covers the gamut of activities, and there is so much it can encompass. There is PPC, which means pay per click, advertising, in which you bid on keywords or key phrases so you appear higher up in search engine listings. Continue reading “Hotel’s Digital Marketing Challenges”
Digital trends are increasingly becoming important to understand and thrive in the era of digital marketing and social media which will drive e-commerce and mobile commerce through web 3.0 technologies.
2016 has been an eventful year for social media and online marketing. With the pace of technological developments becoming faster paced, these trends aren’t likely to die down soon. And the marketers who have adopted them are already gaining an edge over competitors. Continue reading “Top 17 Social Media & Digital Marketing Trends in 2016”
With social media gradually harnessing so much of attention from business organizations, as a medium to engage with its various stakeholders with a lower cost of engagement, the concerns surrounding information management and visualization becomes a key domain of interest. This is specifically what social media tools enables the digital marketer.Today, it has become immensely important for organizations to use social media for engaging through digital platforms like web 2.0 sites. Continue reading “Emergent Social Media Analytics Platform – A Case Study of ThoughtBuzz”
There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”
There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.
So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”
In the world of online business, if your online presence is lacking to your competitors in any way, your business could suffer immensely. One way that you can prove to your clients and customers that you’re worth their time and money is to have solid reviews from your previous patrons. However, this is often easier said than done for many businesses. And because you have to rely on your customers or clients to accurately represent your products or services, it can be a little scary, too. So to help you as a business owner have better luck with your online reviews, here are three things to be aware of regarding online reviews.
Marketing is the key to everything. Wonder why these cosmetic brands and toothpaste peeps and those footwear people have celebrities endorsing their products and wonder why they pay wads of money in this process? Because, marketing! One needs their product or brand to go into the audience. They want it to get popular. To go viral and why, this we all know. No hiding. That is exactly why marketing people are in such a demand. Why mediocre marketers kill the whole scene and why creativity and intelligence is included in the requirements of marketers.
Usually, when the word ‘marketing’ is heard somewhere, bells ring. Yes, the traditional marketing we all are talking about. The sales person ringing us up and asking us our precious two minutes, the way they used to explain the perks of products and persuade us to buy that certain product. And generally, all of us had fake smiles plastered to our faces all the time and at times, we had even rudely told them to get out because we didn’t have time for them all. Continue reading “13 reasons why you need to start email marketing now!”
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow.
Whether your business is looking to begin putting some online marketing strategies in place or already has ones that it feels need improving, there are a number of ways this can be done. Improve your business’ online marketing strategies by following these tips. Continue reading “Ways to Improve Your Business’ Online Marketing Strategies”
Marketing your content is just as important as having content available to begin with. When you post a blog post, but you don’t bother to share it anywhere and you don’t use keywords and link building, do people ever see it? It’s kind of like a tree falling in the forest.
Just like you can stroll through the forest and see that trees have fallen, you can use analytics to see who has viewed your blog, or how many people anyway, but that doesn’t guarantee that people are really understanding what you have to say and sharing that information with others. Continue reading “Making The Most Of Your Content Marketing”
More and more websites require seamless social integration these days. So automatically things are integrated using apps which are built using platforms like facebook. However, the dangers of such integration happens if there are posts which get replicated and auto-shared across channels. In that case, sometimes, platforms like facebook detect it as a viral attempt for manipulating codes. Has this ever happened with you? Please share your experiences with us.
This is a test post to try out the newly implemented social media integration of Business Fundas. We are hopeful that through this implementation, seamless posting will be facilitated in all our pages and twitter handles. Thanks for being with us. Continue reading “Test Page for Social Media Integration”
Things are different with every generation. The generation that came before always dreams of the good old days when things were better, more secure, kinder and more moral. The truth is that there is good and bad to the nuances of every generation. The millennials will be the first generation of adults who grew up with the internet, and many are wondering what the effect of technology will have on them. Continue reading “Why Millennials’ Personal Financial Future May Be In Trouble”
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses of the same are demonstrated in the diagram below.
The survey was administered through not only our twitter followers but also to numerous followers and subscribers of our mailing list and finally 534 responses were collected on our questionnaire, all of who are marketing experts on social media websites and have their own online marketing venture.
The responses clearly portray the perceived benefits of social media marketing campaigns by the marketers.
From our personal analysis, it appears that today, social media marketing can become even more fruitful to reach out markets for small businesses targeting social consumers and probably investments on marketing through social networks like Facebook are more likely to generate better results. Also targeted advertisements in search engine (since that is where most consumers first turn to for information query) are also more likely to impact sales conversion figures.
However, bigger firms are more likely to benefit from greater brand awareness, greater brand recall and greater brand association from investments in social media marketing. So purely from a Branding Exercise, social media marketing makes sense to larger consumer focused service providers or product marketers.
By the way, did you read our article on how to attain success in Social Media Viral Marketing?
Marketing to kids and teens can be a bit of a sticky situation. Depending on who you talk to, they could have some very passionate feelings about the ways in which youth are being advertised to and how it’s affecting their view of themselves and of the world. While this is an issue worth contemplating, there’s no denying that marketing to kids and teens is going to happen, whether it’s direct or indirect. So if you have a business that could be used by kids or teens, it’s important to know strategies to successfully and ethically market to them. Continue reading “3 Tips for Successful and Ethical Marketing to Teens”
If you think that simply sharing some wise words on social media or posting a well researched interesting blog article is all you need to attract new customers and keep your old ones coming back for more, you may be wrong. People like to watch videos, see colorful photos in high resolution, and they even enjoy reading and sharing infographics. Continue reading “Using Video, Photos, And Infographics To Market Your Business”
For many businesses, whether you’re functioning strictly online or have a brick and mortar store, having a strong online presence can only prove to be beneficial for you and your bottom line. But with all the other businesses looking to make a splash with online audiences, it can be difficult to know what you should be doing to make it easier for customers to find you via the Internet. To help businesses who may be struggling with being accessible on the web, here are three ways you can help get your business and website seen by more people online. Continue reading “3 Ways to Make Your Business More Accessible Online”
In only that last fifteen years, the marketing world has changed dramatically. With the boom in the technology industry the world has been experiencing, there are always new and improved ways to build your marketing campaign. Continue reading “Marketing In The Twenty-First Century: High-Tech Tools For Small Businesses”
Tinder is a mobile app necessary for parents to consider in the mobile tracking activity of their children. It is a common platform for kids to hook up with their friends and online dates and the app makes you get acquainted with the people near you relating to your GPS location. It is a way to meet new people and teenagers are highly prone to this concept. The app helps you in meeting new people by showing off their pictures. Hence, the probability is high that your child makes his/her profile to talk to real people near your own location. Continue reading “Tinder App requires Spying by Parents”
As a medical professional, you’ve spent years of your life going to school and becoming qualified to treat the patients you see every day at your office. However, what you may not have spent as much time learning is how to best market your practice and get more patients through your doors. Continue reading “3 Marketing Ideas to Help Grow Your Medical Practice”
Chances are you have hear the old saying “a picture is worth a thousand words.” If this is true, then 60 seconds of a video is worth 1.8 million words. Chances are you already know how important videos can be in terms of your marketing efforts. They can help to increase your engagement, increase click-through rates and even go viral. The key to reaping all these benefits is to ensure your video follows the proper marketing rules to ensure they help you achieve all the aforementioned goals. Continue reading “Better Video Marketing: How to Make the First 10 Seconds Count”
If you are in charge of finding the top SEO firm in Canada, do you know how to get started? There are quite a few options out there and without the right judgement and planning, you may find that the company you choose does not achieve the results you want. Some tips that will help you find the very best company for your needs is highlighted here. Continue reading “Tips for Finding High Quality SEO Services”
Does the size of the firm you work for have any real bearing on your long-term career prospects – not to mention your general well being? Are you better off working in a large or small firm? We take a look at these issues.
Should the number of partners and fee-earners on the books be a deciding factor when weighing up the pros and cons of moving to a particular organisation? There’s a school of thought which suggests it’s better to be a large cog in a small machine. Equally, it can be hard to resist the lure of a magic circle firm – even if that means turning down a seemingly more attractive offer from a smaller player. Consider the following… Continue reading “Why size does matter when it comes to your firm”
When it comes to most resourceful promotional platforms among social media networks, Twitter is undoubtedly one of the most frequented zone. Almost every entrepreneur, all over the world, is taking to Twitter marketing to boost up his company’s branding online. The popularity of a Twitter account is measured by the number of followers it has earned as a considerable number of followers enhances the quality quotient of the account- and also prompts the followers to retweet your tweets- thereby earning your account more exposure. Continue reading “How Can You Get A Kickstart For Your Twitter Account?”
In a bid to solve their client’s toughest business challenges, IBM recently announced a partnership with social media giant Twitter. By merging Twitter’s huge data pool with IBM’s sophisticated cloud analytics programme, IBM hopes to streamline business decision making. Continue reading “IBM Turn Tweets into Valuable Business Insights”