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Hi friends,

Been a long time since I posted in my blog. Due to some personal reasons, I am getting very little time to blog nowdays. Also, tweeting has almost stop. But would request you all to stay with us, so that after the next few days, you will again see more regular posts from me.

I cordially thank you for your immense support by following us, through thick and thin.

Till then,

Ciao..

Recruitment for Jobs through Social Media

Social Media has gained in popularity in leaps and bounds. Whats fascinating, that today beyond the social networking, professional networking is also increasing in popularity, which has led to the recruitment efforts of HRs through Social Media. In fact, there are openings for people who enjoy indulging in Social Media, like brand managers, community managers, social media strategists, content creators.In fact, due to the importance of Social Media, there have been conferences (e.g. Social Media in Recruitment) which explores the various dimension of this emergent phenomenon.

While the importance of Linked In has been recognized for a long time for recruitment of new talent in the mid-senior levels, very few recruiters would like to admit that they check the Facebook profiles of the potential candidates. A person’s social interaction not only is an indication of his emotional quotient and with whom he can connect through his social networks, it eventually links up to his professional quotient. Business Schools like Harvard, Yale or other premium schools have networks which can help to identify a member uniquely from these institutions. Thus the potential for actually evaluating the claims of candidature and their association with with niche institutions increases manifold, and hence correctness of professional membership is stamped in the social profile.

Not only for checking a candidates professional aptitude, but also to evaluate a candidature’s fit for a particular profile, a professional Social Media profile is of paramount importance. Its often that recruiters check Linked In for suitable candidates for niche roles. Hence a profile with details which can provide greater insight to the recruiters, can actually create a one-off linkage for the perfect skill specific job with a right candidate.

So why is social media increasing in importance in the recruitment scenario? Actually it has to be recognized that the job portals offer paid services to the recruiters while the social media is free for the basic users. Also the job portals are region specific, social media is more global by its very definition. Job portals target only the active job seekers whereas social media potentially has access to both active and passive job seekers. Hence one may just become inquisitive on seeing an advertisement of an opening which may have a high fit with the candidate, although the latter might not be actively searching for openings at the time.Thus the potential reach to the perfect candidates increases manifold, even if the latter are not actively searching for opportunities.

Also, one can observe social interactions of a potential candidate on social media unlike in job portals. However, social media is difficult to use for the recruitment purpose while job portals are highly user friendly and easy to use, being more targeted for the purpose.  But if offers one benefit that cannot be obtained from job portals. The candidates cannot re-organize their profile for a particular opening, since most have a time stamp, which offers ingenuity to profiles with a truthful mapping of candidature with the openings, although the potential information for evaluation may be low.

So what do you think about the importance of social media and professional recruitment? Do let us know your thoughts on this topic.

Facebook’s ‘Add to interests’ feature

Facebook briefly introduced the ‘Add to interest’ feature in their newest feature trials venture. Surprisingly this was done only for pages with commercial media and text.  Although the feature / option quickly disappeared from pages where it was introduced, but it left us wondering if Facebook might be preparing a modified plan for users to opt-in to brand messages or even some sort of discovery engine, based on profile segmentation and customization. This may impact the promoted pages by a huge margin, who may see the spiraling hits/likes from their pages/group rocketing like never before.

This looks like Facebook is all geared to take social media to the next big level, targeted online campaigns from the analysis of Big data, collected from social behavior online. What do you think about this new offering from this social media innovator? write to us to tell us your take on this sneak peek..

The option quickly disappeared from pages, but it left speculators wondering if Facebook might be plotting a way for users to opt-in to brand messages or even some sort of discovery engine.

SEO Tips for Google Panda Update

Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums. One of the burning issues that has hit the Web-Masters is how to tackle the Google Panda, after it was released in late 2011. SEO tactics deployed by most web-masters have seemingly failed and many reliable and white hat sites are drastically getting downgraded ever since the Google Panda was introduced.

Google Panda was introduced to weed out “content farms” and low quality sites which strive to make a living by producing low quality content. New dimensions that has been added in Google Panda are that it analyzes websites based on an self-learning AI algorithm, which looks for similarities between websites people found to be high quality and low quality, based on surfing behavior. There is also a high probability that there is an increased usage of Image Analysis  with Text Analysis to identify original content. There is also a higher importance to content recency based on content type. Also, which sites and which articles connect to you from which sites, matter a lot.

Google Panda has been criticized by renowned web-masters since many a time renowned websites had “scraped” content and yet the original lesser known site was penalized. Also, it appeared to impact an entire site’s ranking or specific section, rather than just the individual pages on a site. Also it adversely impacted sites where most of the traffic came from “ever popular” content but were of smaller scale (e.g. Websites with niche content, Personal blogs).

So what does that leave you? If you are a web-master, you are probably worrying how to ensure that all the effort you have put in to develop your website does not go down the drain.While age old SEO tactics like getting good quality back-links still do the trick, it is important to realize that there are some basic differences which needs to be addressed, if you want to ensure that your web-site is recognized by Google Panda as a high quality site.

So we have brought out few pointers on what not to do, if you are attempting to optimize your website based on the guide-lines from Google Panda.

  1. Never keep a high percentage of duplicate content. This might apply both to a page or a complete site. So content that you may have on headers or footers, if they are repeated across pages, should never increase more than 25% of the content across all the pages.High percentage of boilerplate content (similar static content) is a strict negative pointer from Google Panda.
  2. A low amount of original content on a page or site is always bad. It is a good practice to ensure when you make a post, you should have more that at least 300 words in every post. Semantic analysis is done by Search Engines nowdays, which can actually trace the quality of content that you may have posted in your article, which is new from your older articles or novel from other content in other web-sites.
  3. A high percentage of pages with a low amount of original content will drastically downgrade your SERP rank. So it is important to ensure, that you create a post only when you have substantial content to make a new post. The age old thought that you should post frequently irrespective of the post content is way dead. It has been attacked by Search Engines besides Google, to weed out content farms.
  4. A high amount of inappropriate adverts, especially in the beginning of the page, showcases the focus of the web-page is only revenue. Hence Panda will recognize that page and a site as being a Content Farm.
  5. If the page content and page title tags do not match for the search queries a page does well for, it will be taken as an attempt to play around with key-words. Text snippets will be analyzed through Symantec Analyzers to ensure there is high consistency between the meta tags and content.
  6. Unnatural language on a page including over-optimization of SEO will be harshly penalized. Google is increasingly becoming efficient to recognize Black Hat SEO tactics.
  7. High bounce rate from a particular web-page or web-site or even low visit time on pages or site, less than 30 seconds, will be recognized as a low content web-page or website. Also low percentage of users returning to a site, without search, will be an indicator that the site has low quality content where visitors do not return. These are strong indicators of the content quality and quantity in a website.
  8. Low click-through percentage from Google’s results pages (for page or site) as and when it appears in Google Search will ensure that the page ranks even lower for consecutive searches, for the search criteria.
  9. Low or no quality inbound links to a page or site (by count or percentage) is always bad. However, low quality backlinks is judged by the relevance of the web-page where it is linked to, by analyzing the text snippets of the mentioned paragraph. If a page is mentioned where it won’t have substantial semantic linkage to the content, it may get penalized.
  10. Low or no mentions or links to a page or site in social media and from other sites is also bad. It is of critical importance that new people share your content. Typically, most SEO professionals link up with a group to promote their content by exchanging votes/shares. Over time, the same group of professionals share the links and posts of a site get shared by the same group, and within the same group. The search engines today can track the sharing pattern through web-mining and this is a serious negative pointer for a web-sites. Sharing or mentions across pages or new profiles is the new mantra for success. Even if you hit Digg’s first page by exchanging votes, you are likely to be recognized by Google Panda as a Link Farm.

I hope you enjoyed going through these guidelines on how to protect your web-site from Google Panda downgrades. Do let me know if you have any queries. You could also check out few of the good service providers for web marketing. Also, check out the free ebook “Advanced Guide to Digital Marketing” for more details on digital marketing, the theories and advanced concepts.

Digital Marketing Presentation

Digital Marketing is the promotion of an offering using all forms of digital advertising media to reach the target segment. Today, theoretically, these channels of promotion include Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media. However, when speaking in a generalized manner, digital marketing is synchronously connected with marketing using the web or internet.

Most of us strive to understand the nuances of Digital Marketing, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums. This presentation / ppt is for all those who are searching for a crisp yet highly informative presentation/ebook on digital marketing.

Check out this ebook/presentation on the theory behind digital marketing and search engine optimization. Advanced Guide to Digital Marketing

DOWNLOAD THIS PRESENTATION NOW TO UNDERSTAND THE MANAGEMENT THEORIES BEHIND DIGITAL MARKETING.

In this presentation, the main focus is on 6 different sub-topics in digital marketing

  1. Theoretical frameworks which affect digital marketing strategy development
  2. Digital branding theories and frameworks
  3. Digital Marketing Research, the roadmap for success
  4. Optimizing through Web Analytics
  5. Promotions and Advertising Channels
  6. Finally the eye of the Apple: SEARCH ENGINE OPTIMIZATION. Here we discuss in details about how it is done, the best practices, what’s done and what’s not done, and so much more..

Here’s a sneak peek to the slide of contents for all those who are still deliberating whether to download this ebook  or presentation.

Do let me know how this presentation may be improved upon. Your feedback is very valuable to me. Do refer this ebook to your friends and link back to this page, if you benefited from this ebook. Also, subscribe via email to this blog, to get more business management lectures and updates.

Principles of Google – The Chrome Story

For years Google has tried to hunt down Paid link exchanges and Black Hat SEO tactics by penalizing websites investing on paid links to rank higher in Google search, by getting back juice from back links. Has the time come when the internet major is caught red handed involved in practicing exactly what it punishes others for? The “Is Google Evil” question has again returned to haunt this innovator which has given us a new life through its innovative web based offerings.

While this goof-up may have not been done intentionally, in an attempt to promote Google Chrome, it has got into a mix up, when paid bloggers in-inadvertently placed -do-follow links instead of no-follow links to the Google Chrome download page. This created a huge influx of juice to the Chrome page when a video advertisement of the same was launched. It was an attempt from Google to become the market leader in the Internet Browser industry, by re-branding and relaunching Chrome.  This happened after Google hired Unruly Media, an international media agency, to get a number of paid bloggers to promote a video for its Chrome browser featuring a US flour company. However, another SEO firm named Essence Digital has “come to the rescue” of Google by declaring that it acted as an intermediary between Google and Unruly Media.

However, to clear up this “mistake” Google has now lowered Chrome’s position in the Search results, in an apparent effort to correct the mistake. However, it is interesting to note at this juncture the degree of strictness with which Google penalizes bloggers and webmasters for indulging in link exchanges, link purchases or even black hat SEO tactics.

In an era where management principles are often scrutinized for ethical legitimacy, this blunder by our favorite Web Prodigy, will no doubt leave a lasting impact on its fans like us. While Google “might not have” authorised this campaign directly, it is indeed in violation of their own webmaster guidelines, and thus the managers of Google should be held liable to fulfill a higher ethical standard, given the fact that they take such a strict action against similar defaulters.

Top Social Media Marketing Channels

In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and ranked. For this study, the over 20,000+ twitter followers (and also other social media marketers on twitter) were presented with a questionnaire for understanding the perceived importance of the various media for these marketing experts with a conversion of 1034 respondents for the study. Based on the results, the following results were obtained:

The top social media marketing channel based on our survey results was search engine. It performed extremely well as a channel to improve brand or service or product awareness, as well as a channel to improve conversion rates from potential leads to actual customer engagement.

The results for the best channel for creation of awareness for the service or products are as displayed in the graph below:

As these results indicate, some of the more popular and initially perceived important social media channels like Twitter, Digg, Reditt, Stumbleupon received lesser votes in confidence when it came to actual performance in terms of a channel to increase service or product or brand awareness.

Similarly, the top social media resources to convert potential customers to buyers are as follows:

As is evident from the results of the graph, the top resource, as perceived by the social media marketers in both cases are search engines. This was closely followed by Facebook and Youtube. However, some of the more popular and initially perceived important social media channels like Twitter, Digg, Reditt, Stumbleupon received lesser votes in confidence when it came to actual performance. Maybe since these are perceived as more of a media for capturing interesting sources of stories and / or multimedia, they are losing their importance as channels of social media marketing.

Do let us know what are your feedback about the social media marketing channels. How do YOU draw traffic to your blog? Is that a sustainable source of traffic or does that depend on daily marketing efforts and link exchanges amongst colleagues to promote your content? Do let us know.

Using Gmail for Business

Many small businesses are now contemplating using G-Mail for business. But is it worth it?

Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO)  require no hardware or software and need minimal administration, creating tremendous time and cost savings for businesses. While these can be entirely browser based, the mails can also be pushed and thus accessed offline too.

Some of the features that Gmail offers ts privileged users are as follows:

  • Each user gets 25 GB of email and IM storage, which is 50 times the industry average. Gmail Business Mail for SMEs/MSEs are designed so employees can spend less time managing their inboxes, and thus increase productivity in the office. Time-saving features like message threading, message labels, fast message search and powerful spam filtering help employees work efficiently with high volumes of email.
  • Gmail is securely powered by the web, so you can be productive from your desk, on the road or at home, even when you’re offline, using your laptop, or even your I-Phone or smartphone.
  • You can Sync your emails with Outlook & BlackBerry. At no extra charge, Google Apps supports over-the-air mobile access on BlackBerry devices, the iPhone, Smart phones, Windows Mobile, Android and many less powerful phones.
  • Gmail provides excellent spam protection. Powerful Gmail spam filtering helps you stay focused on what’s important. Postini filtering lets you customize your spam protection.
  • When you trust your company’s information to Google, you can be confident that your critical information is safe and secure. Google’s information security team, including some of the world’s foremost experts in information, application and network security, are focused on keeping your information safe. Google and many other customers trust this system with highly sensitive corporate data.

So what are you waiting for? Go GET GMAIL for your BUSINESS..

Its much more than what our normal Gmail users get for a minimal price.

Apple vs Microsoft-Who will win the battle for the crown?

Stevey plays against Billy boy again. Bill Gates of Microsoft fame and Steve Jobs of Apple fame face off for the second time, enlisting Halo’s Master Chief and Justin Long as back up. Seriously, between Apple and Microsoft, Innovation in new products has always been a race for eternity. So who will win this long battle?

Watch out for this battle of Titans, which is bound to capture the fancies of all technocrats!

Top searches in the Internet in this year

For all those who follow Google trends, this would barely come as a surprise. From a research done by a group in the United States, it has been disclosed that the following articles have been the source for the hottest search globally in 2010 and is also expected to reign till mid 2011 to a large extent. The group analyzed the searches done in Google, Yahoo, Bing, ASK and AOL Search. These collectively account for 99% of the total search engine usage and are ranked as the top search engines in order, as per usage.

What was actually less anticipated was the lower rankings of the FIFA world cup, as compared to few other unexpected rank holders.

And finally, without any more ado, we present you the top 10 searched topics in the internet in 2010.

1. Haiti
2. Malema Julius
3. Earthquake
4. Bafana
5. Nelson Mandela
6. World Cup
7. Cape Town
8. Soccer
9. Zuma
10. Kaizer Chiefs

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This Article is authored by Jake Mazan, who is a guest author at Business Fundas. He is a Senior Research Analyst cum Manager at NG-Online News.