Mahalaya – The day heralding the Durga Puja

We, the Bengalis wake up on this day, listening to the dream music to our ears, the recitation of Birendra Kishore’s Mahalaya poetry. This heralds the  traditional 6-day countdown to Mahasaptami. Goddess Durga visits the earth for only four days but seven days prior to the Pujas, starts the Mahalaya. The enchanting voice of Birendra Krishna Bhadra fill up the predawn hours of the day thus marking the beginning of ” devipaksha ” and the beginning of the count-down of Durga Puja.

Ayi Giri Nandini Nandita Medini, Visva Vinodini Nandinute Giri Vara
Vindhya Shirodhini Vasini Vishnuvilaasini, Jisnunute Bhagavati He ShitikaNthakutumbini
Bhoorikutumbini Bhoorikrute Jaya Jaya He, Mahishaasuramardhini

How long do Bengalis all over the world wait for this day? For us, the Bengalis, the clan producing the sons like Raja Ram Mohan Roy, Rabindranath Tagore, Netaji Subhash Chandra, Bose, Satyajit Roy and so on.. this is what the Christmas is to our Christian brothers, the Id-ul-fitr is to our brothers of Islam, and so on. We, the “Bongs” across the world keenly wait for this day when we may return to our roots and look forward to a week full of magic with all those artifacts that we are identified with.

While our current Gen-X may sometimes be lost when it comes to identifying with our roots, this is the day that knocks us back to our senses and makes us get back to what we hold so dearly, our cultural roots. The expectations and memories from the Durga Puja are so high amongst our clan that where-ever we are, at that moment, we all hope or wish that were we in Kolkata when the puja will happen. We guys eagerly wait to don the Punjabis while our female counterparts dress up in Saris in anticipation of creating a few fluttering hearts, and sometime, ensnare a hopelessly romantic dolt with her charm.  The kids dress up and play, firing their toy-guns (caps) and the occasional sound of crackers and very recently, whistles and horns, play the perfect foil to merry-making. This is the time when the “Mashimas”,  “Boudis” and “Didis” with that “Para’r danpite meye” unite to play with the flavor of the crimson magic. This is the time we unite across generations and pay homage to our seniors. This is the time when nuclear families reunite in infectious joy. This is the time when the elderly, stop harping about the tormenting life, and enjoy the fruits of harmony with their younger counterparts. This is the time when the school going kids, are relieved of their burden from those nightmarish study-books and they are free to reign their world of fairy-land.

Yes, this is what Durga Puja brings to us. But unfortunately, although we “Bongs” would like to share the magic with all our Non-Bong friends, they would really not be in a position to savor the actual flavor of this delicacy. But, true to our roots, it is through the pursuit of these differences and these identities of our culture, we find meaning in our life. Otherwise, we are just another robot planted on this tormenting planet wonder, to play our role on the grander stage of life.

Three cheers to the Mahalaya, which heralds the Durga Puja.

And I wish I could do better justice to our roots with an ode to our cultural roots, but unfortunately, I have my limitations as a serious poet.

Why should you have a Corporate Social Network

Often, there is very little to differentiate between the winners and the “not-winners” in the race for corporate seniority in the industry. What creates that illusive competitive advantage for those who actually succeed. In most cases, it is not capabilities to deliver the goods that count but the winner’s socializing capability. So what benefits does a Corporate Social Network brings to a professional?

  1. Personal Branding: did you know that each member of a social network adds about U$ 80-U $ 100 to the brand value? Your depth of “intimacy” with your contacts in your corporate social network will determine this added value to your personal brand. In short, if Bill Gates and Steve Jobs are on your contact list in Linked-In, it helps to increase your personal branding.
  2. Relationships Based Organization: Today, when in a big firm, everything is standardized, we are moving into a relationship based management to deliver that inch extra. Generally, contacts with different types of stakeholders are kept in databases but, they are not organized in groups and segmented in order to build long term relationships. The same is true to all contacts of all employees that there are spread among various social networks.
  3. Knowledge sharing: Corporate social networking is one of the most popular and easiest ways of facilitating knowledge sharing, either by posting articles, wikis or by acting as a simple repository of several files as text editors, spreadsheets, presentations, etc..
  4. New leadership identification: It helps to strengthen group activity, and thus it is paramount to nominate a team of group leaders. This leadership must be naturally stimulated. The company will be able to observe styles and attitudes of each professional and reward them fairly whenever they create real value.
  5. Transparent relationship: By the time the company organizes all its stakeholders, starting by its internal collaborators, clients, suppliers in several specific groups, it opens a very strong and positive relationship channel with all of them creating the possibility that each stakeholder bring their respective relationships to the same business environment.
  6. Active & identified communication: the company starts offering to everyone an environment, in which, the communication can flow both ways actively in an identified and transparent manner. Company will know with whom it is talking to, what is being discussed and what the concrete results are because the platform itself documents all exchanged ideas.
  7. Market test: instead of spending a fortune in market research, how about having your own and qualified sample, make an in-house test and have a more reliable and real time result?
  8. Stakeholders loyalty: It is to be recognizes that there is a challenge to overcome by the time the company is exposing more. However, by facing and solving problems directly and by finding intelligent and creative solutions involving each stakeholder specifically, the company will consolidate its brand before the market and will attract the best opportunities besides making all stakeholders loyal and having them bringing new businesses to the organization. This is only possible if managers have a corporate social network which is not only wide but also deep across organizational hierarchies.
  9. Central, global & local management: Corporate social networking is all set to evolve to a central relationship point among all with several modules like payment gateway, web-conferences, mobile solutions,  CRM, reducing tremendously the operational costs of new business search and allowing the global  reach by having strong presence on the Internet while reinforcing its local presence.
  10. Lock-in effect: Considering that in general, people are fairly resistant to changes and that everyone competes for time and attention of the superiors in an organizational hierarchy, the one, who is better poised to affect their decisions will have conditions to create a a lock-in effect hence nullifying competition from co-workers.

You CAN Judge A Facebooker By Their Profile Picture

You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”

3 Reasons Why You Must Use Facebook to Promote Your Business

Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business opportunity and allow your friends to discover the benefits of your services for themselves.

Continue reading “3 Reasons Why You Must Use Facebook to Promote Your Business”

Can you Digg it?

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Read the success story behind Digg, the company which is changing the way content gets managed on the web.

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Continue reading “Can you Digg it?”