Boosting Business With A Better Website Design

Your organization’s web presence is important in a society where technology plays a part in almost everything we do. The internet is where you will pick up the majority of your consumers, and where you will have the most opportunity to be seen as a business.

How you choose to design your business website makes all the difference in whether or not your creation is successful and beneficial for your organization. Check out a quick look into a few of the most vital aspects of a great business website design, and consider how you might better your own business layout.

Navigation is foundational

One of the most foundational aspects of a well-built business website is navigation. Users have to have a way to move around your digital content and explore. When navigation is simple, people stay longer.

Traditionally, working a stationary navigation bar into your site’s design is perfect for web users. This website for corn and grain seeds shows how useful a floating (stationary) navigation setup can be.

Creativity is welcomed, but keep it simple. People won’t spend a lot of time trying to figure out your website’s navigation system. They will simply move onto the next best search result.

Communication is critical

Every business website design should encourage communication. You want to hear what people are thinking about your products, services, or just your business overall. Building a “Contact Us” page is common sense, but there are other ways to boost your communication efforts online.

Add a “Blog” section to your website, and make every post equipped with a “leave a comment” box for visitors to fill out. You may also want to add a contact number to your homepage, or even a simple contact form for users to share their thoughts and experiences concerning your business.

Mobile optimization makes all the difference

If your digital content isn’t optimized for mobile access, then your organization is missing out on a whole bunch of digital business. People don’t sit at home on a computer with a huge screen anymore.

Mobile access to the internet has become far more prominent in recent years, and designing web content is no longer centered around a 17” display screen. Mobile screens are much smaller, making the information display incorrectly.

If you add media queries to your design coding, that problem can be easily rectified. Adding media queries sets your website up to automatically detect and adjust to the size of the screen currently viewing your display.

Creating impactful content online

The content you do create for your website (or any other online source) should be built for impact and visibility. Learning the ins and outs of what designers have labeled “SEO” (search engine optimization) will help you to design content that ranks higher in the SERPs (search engine results pages).


Author: Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.