A winning framework for market entry strategies

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and suggests a list of actions that would mitigate the risks involved better, and hence successfully enter the market.

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A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. Few companies successfully operate in a niche market without ever expanding into new markets but most businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a win-win market entry strategy involves a thorough analysis of  multiple factors, in a planned sequential manner. Continue reading “A winning framework for market entry strategies”

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7 reasons why Apple’s I-Pad may fail.

Amidst a lot of hype as always, today 27th January, 2010, Apple launches the I-Pad. While it is being viewed as the product that will rejuvenate Apple’s revenues for years to come, a question many staunch Apple fans (and those who are not fans of course) will ask, is it really worth the hype? Apple has always created a market even when there is none. Will it be successful yet again this time?

Continue reading “7 reasons why Apple’s I-Pad may fail.”

7 secrets to successful online marketing

Some e-markets become success stories while others fail. Time and again, e-markets like e-Bay and Amazon.com have become super success stories while certain sites like Rediff-shopping have sustained themselves in the onslaught of internet marketing.

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Can you Digg it?

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Read the success story behind Digg, the company which is changing the way content gets managed on the web.

Digg.com is still a relatively lesser known name among many people but is one name that is growing astronomically, especially in the United States and more recently India, where people live on the news provided on Digg. Continue reading “Can you Digg it?”