Websites as small but a significant market space in India: A forecast
Title: Websites as small but a significant market space in India: A forecast P. Vigneswara Ilavarasan Arpan Kumar Kar ([email protected]) ([email protected]) Indian Institute of Management Rohtak Indian Institute of Management…
Utilizing personal loans to fund your new business venture
For businesses that need a small to moderate amount of funding for start-up costs, getting a personal loan may be easier than getting a small business loan. Because many small…
Green Shipping: Putting the Pressure On
Maersk. That one word is the name of a company, one which affects your life a great deal considering it’s likely you’ve never heard of it. The giant Danish conglomerate…
Diffusion of Electronic Banking Solutions for Financial Inclusion
A major pain point of the banking industry is the challenge of how to penetrate the Bottom of the Pyramid (BoP), a concept which was popularized by Prahlad . This…
Top 100 Business Schools of India – 2012 Rankings
Business Today and Nielsen has published the B-School rankings for 2012, in India. One of the interesting things this ranking has attempted to achieve the balance between “perception overlaps” among…
Making the Right Energy Choices Can Benefit Your Business
Whether you’re looking to benefit your company’s bottom line or your overall image, energy and the choices you make pertaining to its use and generation can make a big impact.…
Cryptography in the Banking Industry
Business Frontiers, Vol. 1, No. 1. Title: Cryptography in the Banking Industry. Publication date: Oct, 2012. Authored by Arpan K Kar, Supriya K Dey This paper can be cited as…
7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services…
Comparison of Business Strategy Frameworks
Strategic management literature has established multiple popular frameworks which are used by decision makers to develop a roadmap for business strategy. Some of the popular frameworks for business strategy are…
Marketing Theory – CCDVTP
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an…
Business Process Outsourcing on Cloud
Business Process Outsourcing on Cloud- Reaping High ROI Cloud brings in a great deal of benefits for different type of businesses, to cut costs and improve efficiency of different business…
Why should you use a Business Credit Card?
Starting a business is a dream for which an owner plans and prepares. Market research is done to ensure there is a market for the product or service and that…