The art of need recognition for product conceptualization
Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…
A BUDGET FIVER – thumbs up to Pranab da..!
Well, Well, Well….If it isn’t that time of the year again!! The Finance Minister has just presented the 2nd budget of his reign and everyone queues up for their share…
A humorous perspective to economics
Check out how Dr. Yoram Bauman gives a humorous insight to what economics is. He gives entertaining insights while entertaininig the audience, throughout the lecture. How difficult is that? Way…
Kotler talks about the mantra of marketing-CCDVTP
Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its the new mantra of marketing. Check out the insights by…
Situation of Outsourcing in the Manufacturing Industries
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it manufactures. So from a product-centric view, companies have shifted their…
10 shortcuts for success in affiliate marketing
Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. But many…
Barriers to Effective Strategic Planning
This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit successful business strategy planning is crucial for the growth of…
Bill Gates meets Steve Jobs-The Meet of the Titans
In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the technology industry, the qualities they most respect in one another.…
James McCarthy decribes effective strategic planning
Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Check…
Devil to God-Can structured finance which ruined the world help the poor
Much of India is still underdeveloped and badly in need of infrastructural development to raise the standard of life of the people living there. Even after 62 years, looking at…
Excellent lecture on social intelligence and leadership
This video is an interview with Daniel Goleman, outstanding psychologist, Harvard Business Publishing. See how you can use emotional and social intelligence to improve your own and your organization’s performance.…
An Idea Can Change Your Life – But for Better or Worse?
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool…