Video translations are a need of the growing media and entertainment industry. With this emergent trend to make the entertainment more accessible and easy to understand through global markets, many companies in the industry have come up with multimedia translation services which include subtitling, dubbing/lip syncing and voice-overs.

Let’s look at these different ways to translate videos.


To reach out to international markets, one of the basic multimedia translation services is subtitling. This aims to accomplish the success of educational and entertainment video content. Nearly all types of videos require subtitling in various different languages and this helps achieve a greater market share.

Subtitling is not just about simple translation, it also involves highly technical expertise and processes to ensure that the audience easily understands the video or scenes with the written matter in the subtitles. Specialized teams and experts look after this crucial job in order to produce good quality subtitles.


Voice-over is a form of multimedia translation which is somewhat close to dubbing. The major difference is that voice-over translation services are frequently used in video productions to substitute audio content which is not said by an actor in a video/scene. It is most suitable for documentaries as they require a background voice describing the scene.


Dubbing is one of the most preferred methods of translating videos according to the international languages and markets. This is a better accepted method because it does not require reading by the audience and therefore helps achieve producer’s objectives to reach international markets because even children and people who are generally educated can watch them and understand without the need to read.

To do dubbing properly, the dialogues must be translated by a group of experts in order to make sure that the translated text, once spoken, correctly matches the lips of the original actor. You can hire a credible uk voice artist who will provide professional dubbing services. All around the world, this art is growing and making its mark in growing the entertainment and media industry.

Lip Sync

Lip Synchronization (Sync), goes hand in hand with dubbing. It is essential for the experts to ensure that the dubbing accurately follows the lip movement of the actors. In this case it’s not the situation, the translation is said to be second rate, which actually hampers the viewership and audience response. Lip sync should be produced so that it appears that it is was originally recorded in the same way or language. This will create the desired impact. Often, it might be essential to transform the original translation to cut down the time it takes to speak. This may be the case with dubbing between English and Spanish.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].