Search Engine Marketing Simulation – Kalpaka AI Case Study
Abstract: In late 2026, Meera Iyer, Head of Growth at Kalpaka AI Labs, a Noida-based AI-native startup, must present a quarterly search engine optimisation (SEO) plan to her board. Kalpaka…
FinTech Applications in Practice – AI for Equity Markets
India Equity Research is a browser-based educational application developed through prompt engineering with a Large Language Model (LLM) to teach FinTech students how generative AI can build data-driven financial decision…
Digital Marketing Simulation – Kadak Growth Room
Kadak Growth Room: Assignment Briefing Digital Marketing Course Simulation · Pre-reading (about 10 minutes) For the next two hours, your team runs marketing for a chai company that is spending…
NeuralNirman Technologies: Building AI, Losing Builders | Case Study
NeuralNirman Technologies, a Gurugram-based AI services boutique founded in 2016 by two IIT Delhi alumni, builds custom generative AI products—chatbots, document intelligence systems and enterprise agents—primarily for European mid-sized clients.…
India Management Research Insights – Prompt
The data from the portal is extracted from Scopus from 2020 to 2026 November for journals published by authors with an Indian University as affiliation. The categories that were focused…
Why Your Stock Portfolio feels so turbulent
If you’ve opened your trading app lately and quietly closed it again, welcome to the club. Membership is free; the losses aren’t. Management students learn VUCA, Volatility, Uncertainty, Complexity and…
Can AI Help Us Be Kinder Online: Findings on Human–AI Teamwork
It is two in the morning. Someone has just received a confusing diagnosis, or is struggling with a symptom their doctor brushed aside, or simply feels scared and alone. They…
“Sorry, the Bot Messed Up”: When Customer Service Staff Blame the AI
Every office has that one colleague. The report is late, and it was the printer. The meeting was missed, and it was the calendar app. The client email went to…
Case Study on MarkSc Ltd: Sampling the Unsampleable
On a humid Monday evening in October 2026, Meera Iyer, Vice President of the Consumer & Healthcare practice at MarkSc Ltd., stared at three spreadsheets on her screen. Each represented…
How America’s New Visa Rules Are Reshaping Indian IT and Its Bottom Line
For more than three decades, the H-1B visa has been the quiet engine of India’s IT services industry. It let companies like TCS, Infosys, Wipro, HCLTech and Tech Mahindra send…
New-Age CRM Solutions: Modules, Functions, and the Transformation of Customer Relationship Management
Customer relationship management (CRM) has evolved from a relatively simple system for storing customer contact information into an integrated digital platform for managing the entire customer lifecycle. Traditional CRM systems…
The Thomas-Kilmann Conflict Mode Instrument: Choosing How to Handle Conflict
Conflict is an unavoidable feature of organizational life. Whenever people with different goals, incentives, experiences, and perspectives work together, disagreement is inevitable. Yet conflict itself is not necessarily destructive. A…