Business presentations are a great way to convince others to invest in your ideas. Here are a few things to remember when you are making a business presentation so that it may be as effective as possible. A great presentation is not easy, but certainly achievable with the right set of skills and focus.

Enthusiasm with a Smile
This is probably the most important aspect of any good presentation. You have to be at ease with yourself and let the audience know that they are watching a friend. If you are comfortable and centered, then your audience will be able to sense this, and you can talk to them like you would a room full of friends and relatives. You won’t have to worry about acting enthusiastic and smiling because you will do these things naturally without having to think about them at all.

Short Themes
Keep the amount of text limited to as few characters as possible. However, the words that you do use need to make as much impact as possible. This is why it is more challenging to write a good script for a powerful business presentation than it is to write a white paper or book. Making a greater impact with fewer words will usually allow for more people to take away a message from your presentation. These takeaways are the essential element necessary to make your pitch far more effective.

Stunning Images
It is common knowledge that too many images are bad. However, not having the right image is even worse. This is why the few images that are used during the presentation must be so powerful and overwhelming that they cause audible gasps as soon as they are shown on the screen. You should search for an appropriate image. If there are no images like this for you to use, then you should carefully think about redesigning your overall plan. These images are the most important aspect of your presentation because you can talk about something for hours, but the perfect image is literally worth thousands of words.

Humanity has been telling stories for thousands of years because this technique works. It allows everyone to relate to the message and ideas that you are trying to share with your audience. Storytelling puts facts and figures into more accessible form that is easily digested by your listeners.

Summarize Before Transitioning
It is often a good idea to take the main points of every subsection and repeat them while summarizing their collective significance before moving on to the next section. This is a good way to increase the probability that more audience members will remember more of the information you are presenting. This technique should also be used at the end of the presentation as well.

Build to Climax
This dramatic technique will make your overall presentation far more powerful if it is executed correctly. However, this approach relies heavily on your script. If your script naturally presents the information in the correct way that gradually builds on facts and the relevant details, then the climax will usually present itself, and the speaker will probably not have to do anything else.

Time for Q & A
Always make sure that you leave enough time to answer any questions your audience may have. Oftentimes, many individuals might bring up good ideas about your presentation that you have neglected. You can also expand on the ideas that your audience is the most interested in.

Always remember to just relax and be yourself. As long as you do this, you might even be able to get away with making mistakes in your presentation, depending on how you cover them. Anyway, you always have a choice to seek help from writing professionals like that are able to help you create a decent business presentation. But the delivery is fully on you. Thus, remember that you always have the option of revealing more of your inner self and its beauty, and if you do this, your audience might end up liking you even more.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.