Markets are competitive and understanding the ins and outs of marketing and management is how you’ll stay ahead and achieve sustainable growth. 

Whether you’re a seasoned pro or just starting out, running a photography firm, or managing a window decals installation business, here are 3 tips for you. 

Authentic Storytelling

Authentic storytelling is your secret to building genuine connections with your audience. It’s all about showing the real deal behind your brand, from its roots to its values.


  • Know your story: Get clear on what makes your brand unique—its history, values, and mission.
  • Be transparent: Share the highs and lows openly. Transparency builds trust
  • Use multiple platforms: Spread your story far and wide across social media, blogs, and newsletters.
  • Empower customer stories: Encourage your customers to share their experiences. It adds an extra layer of authenticity.

Imagine a local coffee roastery. They don’t just sell beans; they tell stories about their journey to find the perfect roast, their commitment to sustainable farming, and the faces behind the brew. By sharing behind-the-scenes snaps and videos on social media, they create a community vibe that keeps customers coming back for more.

Inclusive Marketing

Inclusive marketing shows you respect diversity and want everyone to feel seen and heard. Plus, it helps you reach a wider audience.


  • Audience research: Get to know your audience inside out. Understand their quirks and preferences
  • Representation matters: Showcase diversity in your campaigns. No stereotypes allowed
  • Accessibility: Make sure everyone can access your content, including people with disabilities
  • Cultural sensitivity: Respect different cultures and tailor your messaging accordingly.

Picture a clothing brand featuring models of all shapes, sizes, and backgrounds in their ads. This campaign celebrates diversity and gets major kudos for inclusivity. As a result, the brand attracts a more diverse crowd and becomes known for its forward-thinking.

Ethical Supply Chain Management

Ethical supply chain management means you’re not just in it for the profit—you care about people and the planet too. It’s a win-win.


  • Supplier audits: Keep tabs on your suppliers to make sure they’re playing by the rules
  • Collaboration and transparency: Work together to tackle any issues that pop up. Keep the communication lines wide open
  • Certifications and standards: Aim for stamps of approval like Fair Trade or Organic
  • Continuous improvement: Stay on top of your game by constantly tweaking and refining your supply chain practices.

Take a beauty brand sourcing ingredients from around the globe. They’re not just about pretty packaging; they make regular visits to their suppliers to ensure fair labor practices and eco-friendly harvesting methods. Plus by sharing this journey with their customers, they build trust and loyalty among those who care about ethical shopping.

When it comes to marketing and management, there are many moving parts to master. Still, these 3 tips are a good place for your business to start!

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].