Why we Love Recharge Apps So Much

Our smartphones get smarter by the day as they manage our lives efficiently and effortlessly. Recharge apps are a big component of this activity.

If somebody told you five years ago that your mobile phone would become the facilitator for everything you could possibly wish to do, you would have thought the statement an exaggeration. But look at your mobile phone usage today – there is scarcely any activity you do that does not involve using your phone.

Our lives have been eased considerably with the use of our smartphones. Shopping, banking, paying bills, booking movie tickets, purchasing a foreign holiday, applying for a visa, downloading brochures, working on presentations, catching a funny YouTube video…the mobile smartphone offers so many opportunities for work and pleasure. But it is the daily help it provides in making small and large payments on the go that is really significant.

With the advent of recharge apps, mobile phone users stopped visiting physical utility bill centres or getting their phone balances refilled by visiting the mobile operator’s store. Recharge apps offer the convenience of paying all bills and refilling phone balances on the go, literally within seconds. They are connected to the user’s bank account, so the payment is deducted at once – there’s little chance of missing a payment due date with a recharge app.

Besides these essential attributes, recharge apps also help in data card recharges, DTH recharge, discount/promo codes for shopping, etc. Some popular apps also offer a live chat option with sellers and service providers before the user makes the payment. Newly launched DBS Bank digibank app has such options.

Most popular recharge apps function on the model of having an e-wallet, i.e. an inbuilt wallet service that stores the money you ‘charge’ your account with. The app pays for recharges and shopping from this wallet, which is to be refreshed when the app gives the indication to do so.

Some newer recharge apps also offer cashback on paying bills or booking tickets. This is a big saving that is entered into the e-wallet. The cashback is normally given in terms of a certain slab per hundred rupees, or in some cases, as a percentage of the total payment made. Also, some apps network with prominent retailers to offer deals and discounts on purchases, which is another avenue for saving a lot of money.

Hence, with the dual benefit of convenience combined with savings, who wouldn’t love to use recharge apps?

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Author: Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.