With better internet connectivity and mammoth advances in the field of communication, the world has now become a closely-knit community, which was still a long-drawn dream even a few years back. The advent of Android-based mobile platforms has urged the new age tech-savvy generation to drift more towards online/mobile based banking, luxury goods purchase, information gathering, education, healthcare, day-to-day earning and even grocery shopping!

This ensures better time management and effective purchases for all individuals who are engaged in multiple tasks. Technology enables them to complete these targeted tasks in the blink of an eye. However, this change appeals to the urban population at large and even rural residents who have access to mobile phones and 3G/4G data plans. Today anyone can open a demat account using a simple web onboarding process or by using mobile apps.

A good example of an industry that has benefited from this technological breakthrough has been in the field of personal finance. Specifically, the way Indians are investing and trading in the share markets has gone through a complete transformation over the past few years. Everyone seems to be trading exclusively on their phones. So, I thought it would be a great idea to do a product review of Upstox Pro, a trading app which has one of the highest Google Play ratings amongst stock broking trading apps.

Stock market and share trading is of interest to many individuals and is considered to be one of the most effective ways of earning through stock trading in the present scenario. A trading app like Upstox Pro is a popular choice for trading professionals who are into intraday trading and require real-time information to make choices diligently.

Upstox was founded in 2012 as a low cost retail brokerage firm and is currently a leading name in the online discount broking industry. As a tech-first company in the Fintech sector, Upstox has offered its clients a platform to trade on NSE, BSE and MCX. Upstox Pro helps to trade and analyze the Indian Stock Market in real-time and hence, waives the need to track any TV channel for constant updates. The unique user-friendly features offered by the Upstox mobile app has attracted interest and is the primary reason governing its gaining popularity. The features are: –

1)                Login-less access

This feature enables first-time or fresh traders (who wish to invest in shares) to explore the mobile app without any login or account opening formality. A new user needs to register only when he/she is ready to commence the first trade.

2)                Trade from Charts

Upstox Pro has introduced this feature both in its mobile app and website and it displays a real-time picture of the Indian Stock prices and their updated values, if any. This enables the trader to track stock prices and monitor trade even on-the-go. Users can place trades by directly clicking a price point on a chart and choose the type of order they wish to place.

3)                Upstox API

This unique feature of Upstox Pro is available for all stock traders which enables the user to create their own trading apps and strategies. Upstox API is a set of REST APIs which provide the necessary data required (programmable platform) to build a complete trading and investment setup. Upstox Pro offers their clients an interesting platform whereby, the clients can now create and manage their own trading platform by utilizing their coding skills like Python. Tasks like order execution in real-time, user portfolio management, streaming live market data can be easily accomplished by the Upstox API feature.

4)    Low cost brokerage

Since its inception in 2012, team Upstox Pro’s dedicated mission has been to provide easy, hassle-free and low-cost stock trading services to its clients. Whether through cross-platform trading platforms, API or sophisticated charting softwares, Upstox offers all possible services to millions of Indians in the simplest, affordable and most easily accessible mode. Upstox Pro follows a low-cost brokerage model and requires minimal charges of Rs. 20/- only per intraday order and offers associated free equity delivery. This way, Upstox Pro strives to serve its clients by offering a lightweight yet reliable trading platform for Android and IOS based mobile phones.

Upstox Pro has also extended its services from stock market domain and now promotes low-cost investment in Mutual Funds as well. Upstox MF platform promotes easy purchase of mutual funds and the client can browse through more than 2000 mutual funds available and select the one of his/her choice. This requires the user to be an existing Upstox Demat Account holder, which automatically directs to the Upstox MF platform page upon login.

Although new to share trading, I quickly fell in love with the app! The first reason why I loved the app is the extensive search functionality to find simple and complex stocks. Secondly, the reports generated are technically very sound and facilitate decision making since they are created on a very extensive set of financial indicators. Last but not the least, facilities to trade directly from the charts and analysis make stock trading overtly simple. However, if there is one area of improvement, I would suggest an improvement in the flows of user interfaces which sometimes requires too much of computational processing resources.

It is the mission and dedicated effort from the Upstox team that has led the company on the path of success. Easy accessibility, simplicity and affordability are the key factors that have made Upstox the default choice for all investors.


By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.