You’re probably looking to have a small business opportunity with Amazon that’s why you’re reading this. Well, you’re in the right place because this article will give you tips on how to optimize your Amazon marketing affiliate business. We know it’s a daunting task to send people to your site and have a good number of people actually purchasing the products, so, we made this very easy for you to follow.

Use Effective Keywords

People look for a product for the intention of buying one. If your keywords don’t target the right buying traffic, chances are, the people you’re targeting will never be converted to sales. Go for the keywords that people actually use when they want to buy something. Say, you’re selling a camera you inject keywords or phrases like “best cameras” or “cameras for professional photographers”. These keywords are for people who have the intention of buying and not just looking around for information about cameras. If you put in keywords like “camera” or “what is a camera” it usually targets the ones just looking around and don’t have plans of buying. Going for long-tailed keywords are even better for targeting the buying traffic. It may cause less search volume but surely, the traffic you get from these long keywords are the ones who are looking to buy. For example: “the best cameras under $1000” or “the best cameras for underwater photography”. Though, it would give low search result for being very specific, it would mean a high conversion rate.

Create Anchor Texts That Link To The Products

Embedding your affiliate links to keywords is the best way to drive traffic to your website or to the product you’re affiliated with. This is a cool and subtle way of taking your customers’ attention and drive them to the buying page since they took an interest in clicking that link to find out more about it.

Connect The Affiliate Links On Photos

One strategy that most people fail to do is to link their affiliate links to the pictures you upload on your blogs. If you’re writing reviews and articles like best, and you post photos on your articles, people tend to click on the pictures to see the images clearly and on a bigger resolution. If clicking the photo would only enlarge the picture, you’re missing out on chances to get the traffic to your affiliate link on Amazon. Instead of seeing just one image, the viewers will get all the information about that product plus more photos they can look at. More traffic to Amazon means more sales and commissions for you.

Write Killer Contents

Content is the best way to attract and convert traffic to revenue. Why? Because if you have great content in your niche site, people will trust you and your products. If you write crappy and sloppy content, no one will believe that your products are of good quality. It’s like a flashing neon sign hanging on your neck saying “I’m a fake!” The content you write should be believable and are based on facts. The grammar doesn’t have to be perfect but, it should not be terrible too. You can use Grammarly for checking your grammar. Spelling is automatically checked by most writing platforms so there should be no problem with that. Sloppy content is the reason why people don’t revisit websites or wouldn’t even click on any links on your content, so how do you drive traffic to your affiliate links? Creating good content, on the other hand, could give you loyal visitors and enable enough trust to purchase products using your links. It will add more value to your products if you write highly relevant and interesting articles.

Create A Beautiful Website

Yes, beautiful! Something that viewers will love looking at. Something that doesn’t hurt the eyes. A website design tells so much about a business’ credibility. Websites are essential because a business won’t thrive if people can’t find it online. The website is the home of any business, and it’s where trust is built. Research shows that the most visited pages on a website are the “About Us” and the “Contact Us” pages. The best website designs are also evolving. The designs that worked ten years ago may not work today. Most site visitors leave the site immediately if the images don’t show within seconds, or they don’t engage if pages take so much time to load.

There’s a huge potential for earning a good revenue with small business opportunities from Amazon marketing affiliate programs. Just apply these tips, and you will be on your way up on that ladder of success!

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.