Most businesses put a lot of time, money, and effort into marketing their brand on Facebook, Instagram, and Twitter, but one social network that often goes overlooked is YouTube.

In a world that’s dominated by video content, it only makes sense for your business to use video as a way to gain new leads and to build brand visibility and awareness.

The fact is that more than 1 billion hours of videos are viewed on YouTube each day. YouTube stands as the second most popular website around the globe. So if you want your brand to get noticed, YouTube is the place to be.

But creating video content doesn’t always come easy. Brainstorming ideas can often leave you empty-handed and maybe a little confused. We’re here to help!

Here are six cool YouTube video ideas that you can start this month.

1. Show Off Your Brand

Chances are that your industry is full of competitors. Even if you only have a few competing businesses, it never hurts to create a video that allows you to show off all of the benefits of your brand. Make a video that portrays what your business is good at and why consumers should choose your brand over another.

YouTube videos are the perfect way to show off your brand and personality. Instead of focusing on your product, introduce the audience to your brand; focus on things such as your mission, vision, and goals. Talk about experiences.

Showing off your brand using video content is an effective way to create an awesome video marketing campaign.

2. Product Demos

Have you ever wondered if customers are getting the most value out of your products? Do you think there’s some misconception about how your product is supposed to be used? Is there a secret hack that makes your product even more awesome?

No one reads product instruction manuals, but at the same time, you want consumers to get the most out of your product. This is where videos can come into play.

Product demonstration videos are a great way to explain your product while also bringing awareness to your brand. By creating demo videos, customers are able to search for your brand and product, and then learn about what makes your company so irresistible.

When done right, product demonstration videos can be a huge success. You may even one day become one of the 20 most liked videos on YouTube!

3. Announce a Product Release

In the past, businesses used commercials and infomercials as a way to announce a new product release. While these two forms of media are still used, they’re definitely not as popular or as advantageous. If you want to pack a measurable punch, video content is where it’s at.

Instead of announcing a new product via email or a banner on your website, make it fun and exciting with videos. You can create a teaser video to draw interest and to build anticipation. And then a few days later you can make the big release.

Visual product releases are fun and exciting; and when used properly, release videos can draw huge numbers of leads and conversions.

4. Use Humor

Not all of your brand’s videos should be serious and technical. There’s always a time and place for fun content. So how can you introduce humor while also using video content for marketing purposes? The options are endless!

Some funny video topics to consider include:

  • Behind the scene views of your company’s workplace
  • Silly interviews with your employees
  • How to not use your product
  • Talk about product and marketing bloopers

By introducing humor into your video marketing campaign, consumers are able to see past the company name and logo. Showing the human side of your brand is a great way to get Instagram followers as well as an ever-growing fan base on other social media networks.

5. Influencer Videos

Influencer marketing and video marketing go hand-in-hand. To get the most results, you’ll want to focus on using an industry-specific influencer that is well-known. The more followers the influencer has, the better!

Influencer marketing works by promoting your brand using the influencer’s popularity. You can use influencer videos as a way to provide an honest review of your product. Consumers are more likely to heed the advice given by a trusted voice.

So if an influencer says that your product is great, a viewer is more likely to believe that.

6. Comparison Videos

A side-by-side video that compares your product with a competing product can be beneficial. The one thing to keep in mind when creating comparison videos is that you want to keep things factual and positive. Don’t insult a competitor’s product.

Instead, focus on the similarities and differences between the two, and highlight what makes your product better. Give users the facts and let them decide on their own which product is best for them.


Make the most use of video marketing by using a few of these YouTube video ideas. In turn, you’ll be able to promote your brand while also creating content that is fun, unique, and most importantly, valuable.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].