Sustainable Development Goals of the United Nations is capturing the focus of many academic, social and corporate stakeholders. The United Nations Rio+20 summit in Brazil in 2012 committed governments attempted to create a set of sustainable development goals (SDGs) that would be integrated into the follow-up to the Millennium Development Goals (MDGs) after their 2015 deadline (Griggs et al., 2013). This focus created a lot of discussions surrounding the need towards SDGs.

Research (Yadav et al., 2021) in fact indicates that CEOs’ may take an enhanced focus to build social media engagement on behalf of the firm’s reputation amongst consumers by promoting discussions surrounding SDGs. Influencer CEOs from top Fortune 500 companies have been analyzed by research for this purpose which demonstrates that there is a focused effort. The study high;lights that CEOs’ engagement with tweets specific to a firm’s orientation towards adopting sustainable development goals (SDG). The study reveals how SDG-related messages on the Twitter timeline of CEOs have high user engagement and helps build customer reputation.

However there are gaps in terms of how amid the day to day activities, nations create a more focused efforts towards promoting SDGs. The recent pandemic has highlighted that there is a greater need to have a national focus towards SDGs (Naidoo and Fisher, 2020). As COVID-19 impacts the global economy, it’s time to rethink sustainable pathways for our planet whereby synergies of efforts can be demonstrated. This has to accomodate the understanding that globalization and economic growth would not be able to bring in green investment and development unless national planning and explorations are initiated to loop in all stakeholders. It’s unlikely there will be enough money or attention to banish poverty and inequality, expand health care and overturn biodiversity loss and climate change, all by 2030. Governments need to be proactive and address this change towards the immediate better future by promoting SDGs and its achievement. A policy making framework would be much desired towards achievement of SDG goals by countries, organization and then subsequently the incentive mechanism to contribute in the pursuit of this goal.


  • Griggs, D., Stafford-Smith, M., Gaffney, O., Rockström, J., Öhman, M. C., Shyamsundar, P., … & Noble, I. (2013). Sustainable development goals for people and planet. Nature, 495(7441), 305-307.
  • Naidoo, R., & Fisher, B. (2020). Reset sustainable development goals for a pandemic world.
  • Yadav H., Kar A.K., Kashiramka S. (2021) Using Social Media Analytics to Predict Social Media Engagement Outcome for Fortune CEOs. In: Goar V., Kuri M., Kumar R., Senjyu T. (eds) Advances in Information Communication Technology and Computing. Lecture Notes in Networks and Systems, vol 135. Springer, Singapore.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.