Technology, Business and People
In today’s world, a lot of interaction between customers and businesses happens through social media outlets. In some instances, these social sites may be more productive for attracting new buyers…
E-commerce is a major challenge for twenty-first century retailers. Along with the economic recession, online shopping deals a two-fold blow to brick-and-mortar stores. As Internet sales grow and mature, e-commerce…
The landscape of the European Union eServices marketplace is about to change dramatically courtesy of a change in how VAT on eServices is applied. So how does this impact the…
Web analytics:A new domain that is capturing the imagination of every online venture. So what is all this talk about web analytics. Does it really justify the attention it is…
When it comes to running a successful booth at a trade show, there is a big difference between standing out and wasting your time. When people visit a trade show,…
Commodities Futures Broker (CFB) and Stock Brokers, both reside in the financial industry, but when you think of the quantity and possibly quality, Commodities Futures Broker are unique. CFB’s are…
For businesses that need a small to moderate amount of funding for start-up costs, getting a personal loan may be easier than getting a small business loan. Because many small…
A major pain point of the banking industry is the challenge of how to penetrate the Bottom of the Pyramid (BoP), a concept which was popularized by Prahlad . This…
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services…
Strategic management literature has established multiple popular frameworks which are used by decision makers to develop a roadmap for business strategy. Some of the popular frameworks for business strategy are…
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an…
A comprehensive research conducted by Goldman Sachs titled “The Olympics and Economics 2012” precisely attempts to answer this question. The researchers analyzed the Olympic Games which were conducted in Beijing…