Why is WordPress the best content management system for your business?

Are you considering using WordPress for your website? Over 30% of all websites on the internet are based on WordPress. It is a more popular CMS than Joomla, Drupal, Magneto and other lesser website builders. This implies that it is the most trustworthy site builder available.

While WordPress does have a learning curve, with new users needing some exposure to understand how to perfect their website, it is flexible, versatile and ideal for use for businesses. Whether your project is short term or ongoing, WordPress can be the right platform for you. Here is why you should consider using WordPress to build your business website.

It features low ongoing costs

WordPress is the best CMS available in terms of costs. You can put up and operate your website for free. The source code is freely accessible, with users not required to pay any fees during installation. There are also a number of tools and themes to improve the appearance and operation of your website, which can be accessed for no charge. Setting up your site on WordPress is as easy as installing Wordpress, finding a hosting company and buying a domain name for a relatively low cost

WordPress is basically free for standard sites. You will only incur some expense when paying for a dedicated hosting service, as well as purchasing premium themes and plugins. All these aspects have free alternatives for businesses which are not looking to incur any expenses.

You will always have support

For new website owners, setting up and maneuvering your site can be a daunting task. Most new website owners do not have the requisite skill to set up their website or address any problems they might face during this installation process or within their operations. You could be reduced to looking for help on the internet.

WordPress is the most popular CMS, with about 60% of the market share. It powers 15% of the top 100 websites in the virtual world, which implies that it is a very popular platform. This staggering popularity makes it an ideal site builder for website owners without the experience or skill required to set up and manage their website. Abundance dictates both price and innovation, with users best placed to benefit.

You can access solutions to any problems, both as guides and walkthroughs, through a simple internet search. Many forums online are developed by the WordPress community and are dedicated to helping improve website owners’ experience in managing their sites. The large market presence creates opportunities for developers, professional service providers and designers to come up with a range of tools, policies and practices to help address any challenge you may experience on the platform.

WordPress is versatile

There are many third-party tools and software designed for WordPress to help make your site look, feel and operate exactly how you want it. The amount of WordPress plugins and themes available online overshadows that of any other site builder because of the sheer size of the market. Since there are many users on the platform, more developers are looking to come up with tools that are compatible with it.

Your website can be turned into anything you wish, thanks to the variety of these themes and plugins on offer. You can make your website a personal blog, ecommerce site, auction page, social network site, a news site and one of many other differently functioning websites. This variety and customization options make it a great platform to build your site just how you want to.

It offers variety

The content management system is unbeatable in terms of the variety on offer. Unlike hard-coded websites and other CMS options, it is straightforward and easy to tweak. Users can make changes on their WordPress site by installing plugins, or by manipulating some of the code themselves. Its alternatives usually require a skilled developer making changes for a long period of time to help make minor tweaks.

Unlike some of the options available, it offers multimedia support. You can upload content of different variety onto your WordPress website. This includes text, images of different formats and videos. You can also embed links to different content on your site. Users will be more likely to have a great experience than they would on sites which offer limited content options.

WordPress is SEO and mobile friendly

Most of the 4 billion active internet users use their smartphone or tablet to gain access. Only a small percentage of these people have access to the internet through computers. Using a website builder that is not responsive to the mobile interface could lock out your business from a large number of potential clients.

WordPress is mobile friendly. Many themes, both premium and free, are optimized for display in a variety of interfaces. This helps increase the number of users who may be able to access your website.

WordPress is also SEO-friendly. Search engines are more likely to find your website if you use WordPress o build your site than other platforms. However, you will need to take up optimization to improve your ranking. This involves finding the right host, creating a plugin management policy to help remove unnecessary plugins, optimizing images and embedding links as opposed to posting whole videos. You could also break down content and comments to peak interest in your page and increase hits to your articles.

Final word

There are many takeaways from this post regarding the viability of WordPress as a site builder. The platform’s increasing popularity points towards a range of advantages that you could be missing out on. It is a great platform, with high end security. It is also very versatile, and can be customized to your desire.

When using Wordpress, you should remember to update all aspects regularly. Make sure that your themes and plugins are up to date and accessed from trustworthy sources. If you notice any unusual activity, you should consider taking down your site and re-installing it from trusted backups. Should you be unable to do this, there are many trustworthy forums and tutorials to guide you. You may also consider hiring a WordPress development company to help you optimize and maintain your website.

Author: Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.