Business is booming in London and unless you have the competitive edge, your company is being left behind as others enjoy profits and benefits of which you dream. Corporate videos have become the leading marketing tool here in the UK as businesses compete for the consumer that enjoys having this format at their fingertips on mobile devices. Whether consumers are on their way to the office or enjoying a beverage with friends in the evening, their smart phones and tablets are never very far away which means your company can connect with them through a medium with which they are comfortable. Let’s take a look at some of the tips that you can use to make your corporate video an effective marketing tool that drives traffic to your website and increases leads and sales.
1. Discuss your marketing strategy with the leadership team at your organisation so you will be clear about the message that you want to deliver to your targeted audience here in the UK. Any video that you include on your website should be an extension of your overall marketing plan so that it will be effective for your company.
2. What are your goals and objectives for including a video in your marketing tools? You may want to attract new clients, bring back lost clients, or to offer new products to existing clients; whatever your goals make sure that your video works to enhance the benchmarks that you want to achieve for your London-based business.
3. Create an idea for your video production team to use as they work to develop the message that you want visitors to your website to see. Establish your audience, the main idea that you want to use, the important details of your message, and the call to action that you want your visitors to follow. Remember also that you only have about 60 seconds or 145 words to capture the interest of your visitors so be clear, concise, and to the point.
4. Consider professional corporate video production in London for a more effective video that is a quality presentation and a good match for your company’s needs. You’ll be able to take advantage of experienced professionals that can create a dynamic video that helps you to achieve your goals and objectives effectively. They will know the best shots to take of your product, how to organise the video, and how to put the project together so that it meets and exceeds your expectations.
One of the most efficient marketing tools available to your growing company is a quality video that can increase the leads and sales for your business. To reach the potential of your company, you should consider including a video on your website to engage your potential clients and convert them to sales quickly. By using a format with which clients are familiar, you have a much better change of connecting with them and prompting them to buy your product without delay.