An online business will have slow periods that have nothing to do with economic conditions. Typically a business owner will find his company in a rut, going through a routine each business day that obviously is not creating any future growth. If your business seems to be treading water, you can look at the following five things to help spark growth in your eCommerce enterprise.

Have your website revamped

Similar to a fresh coat of paint and a new sign for a brick and mortar store, getting a new look for your website can bring a new sense of vigor to your company. Returning customers will like the new look and begin to look around the site. Although this type of work can be done by a website designer, you can also use someone who also has skill in the area of search engine optimization, so your site can be given a face lift while be optimized for search engines.

Add new functions to your website

There are many possibilities with this. For example, if you don’t have the ability to capture emails, then this is an excellent enhancement to your site. Those visiting your web page and are interested in your company, can choose to get further information at a later time by submitting their email address. This can be a newsletter or simply an email offering coupons, a new product or other interesting announcements from your company.

Create one or more new products

This is a fundamental aspect of business success, but many eCommerce business owners forget this or simply do not realize the importance of it. New products are what gives a business long-term success. New products bring in new customers as well as expand sales to existing ones. Take a look at what you are currently selling, and think about a product that complements what you are currently selling. It is best to expand your product line with items that are related to your current offerings.

Use a pay-per-click campaign

There are many ways to bring customers to your website, but when done properly, this type of advertising can be the most powerful. The key to success is to have it designed and managed by a professional Internet marketing company. If you have ever attempted to do this type of work yourself and had little success, you will be surprised at the difference when the work is done by those who have expertise.

Optimize your website for social media

To get people to come to your site, you first need to go to where they are gathered. Today, this is on the many websites that collectively are categorized as social media. The first step in social media optimization will be with your website, but the next will be bringing an advertising message to one or more of these social media sites.

If you find yourself muddling through the day in your online business without any sense of direction, you can reinvigorate your company with the five ideas listed above. You do need to decide on a plan because a business, online or offline, that is not growing, has a problem that will will correct by itself.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.