In today’s world, many business owners and managers are constantly looking for new and different ways to draw in more customers. From new marketing and sales tactics to maintaining a high level of customer service, there are multiple ways these business owners can go about achieving this goal. Less considered by many, renovating and designing your office and place of business is also a very effective means of attracting more business. Should you decide this is the route you want to take, here are some tips for effectively renovating you office.

  • Get them in the door. When a potential customer arrives at your office or place of business, the first thing they notice is the exterior appearance. If you are operating out of an old, run-down building with peeling paint, noticeable roof damage, dirty siding, or dusty windows, this could be a red-flag for the customer. Some may not notice, but most will, and depending on the extent of the poor exterior maintenance these customers may not even get of their car. Quite simply, people feel more comfortable when they arrive at a business that appears new, clean, and well maintained. Roofing Contractors are the first experts you should consult with if you feel like the exterior appearance of your business is turning people away from your business. They have the ability to recognize issues and poor conditions not only with your roofs, but with your siding and windows as well. Undertaking these renovations alone will bring more customers through your doors.
  • Make them feel welcome. The inside of your business should match the outward appearance. For example, say you are running an auto care company. The outside would generally have a decently sized, open-space parking lot, brick walls, and large glass windows. When the customer comes in the door, that same feeling of openness and modern design should be felt. It would be strange to walk in to an auto repair business and feel like your inside a lawyer’s or financial professional’s office with ornate furniture and décor. You know what kind of business you run, make sure your office’s interior matches what you sell or provide.
  • Stay up to date. Every few years, assess both the exterior and interior and consult with professionals to keep a modern appearance. In addition, give the customers what they want. With everyone so attached to technology nowadays, be sure you are providing them with free WiFi, potentially a TV if they are going to spend significant time waiting, a small area for refreshments, etc. These are a no-brainer, especially if you want to keep your customers coming back.

These tips are just a few things to consider when undertaking office renovation projects. Do your research and consult with other business owners to get ideas and possibly referrals to professionals who can assist you. Regardless, keeping a maintained and well-designed business will not only attract more customers, but also help to keep them coming back.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].