Sometimes in business, the old adage is true: you have to spend money to make money. Nowhere is this more true than in the world of technology. Put simply, if your small business fails to invest properly in technology, then it will quickly fall behind its rivals. In this post, we look at core pieces of technology that every business needs, and why you should embrace that technology.

A Website

If you want new customers to be able to find you, then a website is crucial. Nowadays, they’re not just a great idea, they’re a business essential, even if you’re justa local company. Research shows that more people are shopping online than ever before, and the internet is a legitimate threat to the high street. So, if you’re looking to attract new customers, get yourself on the internet.

Whether you want an e-commerce site where people can actually buy your products, or just a holding site that says what you can do and how people can find you, it’ll make a big difference.

Social Media

Interested in free advertising? Of course you are.

That’s what social media can provide you with: free advertising and publicity space. By setting up a free Facebook page and a free Twitter account, you can publicise your services to the local area. This has a number of benefits, such as:

  • Allowing your customers to rate your business so people can see good feedback
  • Allowing you to engage with customers so your business is more approachable
  • Gives to a platform to find and attract new customers
  • The page acts as a reminder of your business’s existence.

When you have this amount of free advertising, social media is a no-brainer.

Cloud Computing

Finally, get your computer network on the cloud. This has two main benefits:

  • Employees can work quicker
  • Employees can work together, streamlining processes and making your business more efficient.

Cloud computing promises to be the future of technology, and could revolutionise the way that we all do business, so get ahead of the curve.

With access to Office 365, the allowance for flexible collaboration and the ability to share files on the go, you can provide your workforce with all the tools they need to succeed. A number of companies offer it, so if you’re curious, give someone like Gradwell a call.

From increasing productivity to free advertising to attracting new customers, there are a number of reasons why you should focus on new technologies, so stay ahead of the curve.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.