Your company’s website will serve as the front door to your business. You must, therefore, ensure it is as inviting as possible to encourage engagement and conversions. If you believe it is letting your business down, check out our informative tips on how to successfully transform your website.

Change the Web Design

The first thing you must do is review your website design, which will not only determine the site’s visual appearance but the user experience. For example, poor navigation can prevent visitors from finding what they need on your website, which can lead to frustration and a high bounce rate. Whether you are hoping to transform e-commerce or car detailing websites, you need to provide your visitors with an attractive, informative, and easy-to-use website, which will encourage engagement and a higher conversion rate.

Audit Your Website

Not everything on your business website might need to be changed, which is why you should perform a web audit. You must discover the best performing content, keywords, links, and conversion tools on your site. Use Google Analytics to identify your most powerful pages, which you should keep before deleting everything that isn’t working. Also, ensure you protect all links that are driving regular traffic.

Focus on Search Engine Optimization

A successful website relies on more than an aesthetically-pleasing, user-friendly design. You must focus on search engine optimization(SEO) tactics if you want to rank highly in the search engine results pages. For example, you must embark on keyword optimization to rank for words or phrases in Google, which can drive a considerable amount of traffic to your website when executed well. You will also need to drive high authority backlinks to your website, improve your site speed, and add meta descriptions to every page, plus more.

Start Blogging

Of course, one of the best ways to drive traffic to your website is by publishing high-quality blog posts. It is a superb way to keep your site both fresh and updated, and insightful, valuable content can establish your company’s credibility in your industry. What’s more, you can naturally integrate various keywords into the articles to improve your ranking in the search engines, and you can also encourage readers to act by incorporating calls-to-actions, which can direct them to landing pages or invite them to contact your company. Google loves regular blog posts that are both interesting and 100% unique, so consider publishing blog articles, infographics, eBooks, podcasts, case studies and more.

A Quick Checkout Experience

If you sell products or services on your website, you must review the checkout experience. Many visitors want to make a purchase quickly and easily, so they can enjoy the rest of their day. It is essential to simplify the experience to help visitors make a quick purchase, which will effectively boost your conversion rate. Checkout processes with too many steps will annoy your visitors, which can result in abandoned carts, so minimize the experience by auto-filling details and eliminating questions.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].