Part of having a successful business is having a good relationship with your customers. By engaging with them and trying to do your best to keep them happy, you will encourage loyalty and build a trusted brand. If you are looking to create a better relationship with your customers, then try these tips.

Be Good at What You Do

Have you ever thought about what it is your company does well? You might think it is obvious, although many companies don’t market to their strengths. Discover what it is that your company does better than anyone else, and use that message to tell your customers. If you can show them just how good you are, then you should start to attract new shoppers to your site. Your customers will then know that they cannot find anything better with any other company and they will be loyal to you.

Make Your Customers Feel Important

Your customers are important to your company, but, do they know that? If you show them how much they mean to your company, it will make them feel happier to use your business and create the loyalty you need. Try to create an online community through social media that encourages your customers to interact and give feedback. Include them in giveaways and ask their opinion on new products. You could also do other little things such as send your clients and special customers holiday cards. Companies such as ekarda holiday e cards can produce great looking ecards that will impress the recipients.

Keep Your Promises

If you promise something from a product or a service, you need to show your customers that you mean what you say. The same goes for things that go wrong if one of your products doesn’t do as you said it would, then you need to let the customer know that you are sorry and try to make it better. It could mean replacing the product or offering some compensation. That will show that although you made a mistake, you are willing to accept responsibility and do your best to rectify the matter.


When your customers reach out to you and your company, you need to ensure that there is someone there who is listening. For example, if they take the time to contact you on Twitter, then there needs to be someone that can reply and find a solution to their problem or question. If you not only reply to your customers but offer provide them with solution to their query, you will have raised their expectation of you, and the company, that will encourage them to use your business again. Your customer service is the face of your company, so you need to make sure it is doing its best for you.

If you can create loyalty among your customers, you can do more than just build your brand; you can also boost your marketing by word of mouth from your customers.


By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].