In any business, how well you sell your product or service can determine how long it takes before you succeed, or if you can maintain success once it’s started. Some products and services sell themselves. Other times, you have to figure out how to get into the mass consciousness of the purchasing public at large.

So there are many different perspectives to approach boosting your sales from. Two of the main ones include being more creative with your advertising and using better management techniques. You can go to sales training workshops, you can work the social media angle, you can understand how to narrow your audience down, or you can meditate on the chase for virality.

Sales Training Workshops

When you go to sales training workshops, you’re hedging your bets that the money that you spend on the seminar will provide you a pathway to more money that will then pay for the workshop. Sales techniques are not an unknown. Consumer psychology is not an unknown. But when you get a bunch of experts together to illustrate these techniques and psychology in a real-world environment, that’s when you begin to understand the benefit as it is presented in a focused manner.

The Social Media Angle

There’s also the matter of social media. Even though you might notice that a lot of social media feeds are about social issues, there is a significant possibility of selling things too. You have to make sure that it’s part of a conversation and not part of an explicit advertisement. When you use social media for business, many techniques are known to be successful, and some methods are known to be pitfalls. Before you start promoting too much content, make sure that you recognize the difference.

Understanding Narrow Audiences

The further you narrow your audience down, the more success that you’re going to have. So big part of the creativity that you have to show in a business is to figure out who that target audience is, and then become the most competitive person in that small realm. This method is how you get repeat customers who exhibit brand loyalty.

The Chase for Virality

All businesses hope that their advertising and promotions go viral. But what’s so interesting about the search for virality is the fact that you don’t know something is going to go viral until after it’s happened. There are many contributing factors, but if everyone just hammered on those factors, then anything produced in that way would no longer go viral because it’s not exceptional. Planning on things going viral, in other words, is hard if not impossible. You have to keep working on your techniques until you find out something that works for you that hasn’t worked for someone else before.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].