A dream for many adults is to one day be their own boss. For some people, one of the best ways to make this happen is to become a real estate agent. But while you might think that the work of selling homes or helping people find their dream home would be simple and fun, there’s a ton of work that goes into creating a successful real estate agent business. So to help you in reaching a point where you’re happy with your success, here are three tips for growing your business as a real estate agent.
Always Be Networking
In order to have any business as a real estate agent, you have to have people who are either seeking to buy a new home or are wanting to sell their current home. But if you aren’t out there networking and meeting new people in your area, there’s no way for you to be the first real estate agent in people’s minds when they’re in need of these services. To quickly become this high-profile person, Jessica Thiefels, a contributor to Score.org, recommends that you go to networking events and be prepared to network with anyone and everyone at all moments. You can also take advantage of print marketing like real estate brochures and flyers, to build your network of roster and potential clients. By doing this and building a large and diverse group of people that you know and who trust you, you’ll be able to bring a lot more business in for yourself.
Don’t Think Of Yourself As A “Salesperson”
Everyone’s heard at least one or two negative things said about salespeople over the course of their life. For some, real estate agents are simply viewed as another facet of professionals in a sales role. But if someone doesn’t view salespeople in a generally positive light, this can make it hard for you to get their business. To combat this, James Kimmons, a contributor to The Balance Small Business, recommends that you don’t view yourself as a “salesperson”. Rather, try to think of yourself as a consultant who’s there to help facilitate complicated processes for others. By reframing how you think and feel about your job, you can help to reframe yourself for others as well.
Be Aware Of Your Reputation Online
For modern real estate agents, so much of your business can come through the use of the Internet. According to Jonas Sickler, a contributor to FitSmallBusiness.com, most people will look you up online before they actually reach out to you. So to ensure that you don’t scare anyone off before they truly get to know you, make sure you’re keeping an eye on your online reputation and what comments, reviews, and news articles are being posted about you.
If you’re a real estate agent wanting to grow your business, consider using the tips mentioned above to help you do just that.