Your business website may be up and running, but the efficiency of your design can always be improved upon.  A website is an evolving digital creation that needs to remain aligned with the needs and habits of web users. 

Keeping up with the pace of technology and culture is vital to the success of your business website.  Here is a quick look into a few of the most important design elements found in a successful business website. 

Simple navigation for easy access

Check the movement of your business website as a visitor would see things.  Your navigation bar should be simple and easy for users to utilize.  Make exploration a natural “next step” for users landing on your website’s homepage. 

Use a floating navigation bar to make movement easy to understand.  Web users don’t like to “figure” things out.  This property managment company uses a standard sticky navigation bar to provide access to all the knowledge they have to offer consumers. 

Mobile users have a seamless experience

Your design should respond to the change in the majority on the web.  Mobile web users are now the main force online, and your website cannot do without optimization. 

People should be able to access your website from the small screen of their smartphone without the added trouble of pinching and swiping.  Research what it takes to optimize your design for mobile users, and integrate the changes as soon as possible. 

Learn and integrate SEO in all you do

Search engine optimization will teach you everything you need to know about the true driving force of the internet; the search engines.  Once you understand how Google’s search engine really determines what sites to display as results, you can design a much more effective piece of digital content. 

Encourage communication whenever possible

Communication offers an invaluable link between your business and your consumers.  Your business website should encourage users to communicate at every opportunity. 

Add communication opportunities on your homepage, and don’t forget to build that ever-present “Contact Us” page.  Offer a chance for users to leave their thoughts with an easy-to-use contact form. 

Social media sharing will boost visibility

The visibility of your business website directly affects its success.  If no one can find your website, it makes sense that you might have trouble gaining viewers. 

Add social media sharing icons to your design to give passing users a chance to spread the word.  Add the icons to your homepage, blog posts, contact page, and anywhere else you deem it necessary. 

The mere existence of the clickable icons is enough of an explanation of their purpose.  Your visitors will do the rest. 

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].