Enhancing the appeal of a business’s premises can work wonders in inspiring both employees and visitors.

A great way of doing this is with office signs like window and wall graphics. These can do a good job to promote the firm’s mission, communicate its vision and reinforce its values.

Mission statements are written declarations of an organization’s purpose. Vision statements serve as road maps to where the business is heading in terms of direction and growth. Value statements indicate the fundamental tenets that are there to guide a team’s efforts.

Good businesses go to great lengths to mastermind these statements, but instead of relegating these important messages to employee manuals, why not consider emblazoning them in key locations in your office, factory or warehouse!

Buried in a publication means staff are seldom likely to gain any inspiration or important guidance as a matter of course.

What could be better than letting the team, as well as your clients, vendors and partners, learn what your business aims to accomplish and the principles by which the firm adheres.

Displayed in a prominent way with stylish signage this information offers a powerful branding opportunity!

Attractive, affordable, versatile and effective there are some great modern vinyl solutions to promote your business and what it stands for.

There are some simple approaches to help you achieve a great outcome.

By starting simply with vinyl lettering applied to the walls or windows of your premises it will look as if your messages are painted on, but this effect can be achieved for a fraction of the price of hand lettering.

Vinyl is easy to apply and adheres well, but can be removed easily without damaging the underlying surfaces.

By taking a step up with adhesive wall and window decals, it’s possible not only to display your vision, values and mission but also attractive visual elements including your logo, marketing graphics and even photography. You and your team can get creative by partially covering a wall or going corner-to-corner with a dramatic graphic, photo collage or even mural that covers a whole wall!

Some people choose to complement their presentations with vinyl that gives the impression of etched glass. It sticks securely to glass partitions, doors, and windows and is a striking way to display text, logos and graphics

Because etched glass vinyl is translucent it allows light through to give an airy, bright feel while adding a modicum of privacy. This is particularly appropriate when the medium is mounted on executive office doors or conference room windows.

The world is your oyster so you can decide where is best to apply your graphic solutions. The key is to locate them where they are likely to have the most impact like:


• Conference rooms

• Break and restrooms

• Executive offices

• Lobbies

• Showrooms

• Reception rooms

• Waiting rooms

• Hallways

While you understand your audience best and what messages are likely to have most resonance we are equipped to help you match your message to the most effective signage solution.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].