It doesn’t matter who you’re writing a business letter to, it should look official. Whoever reads it must know that you’re professional. You also don’t want to rack your brain trying to decide whether you designed yours right. 

You can drive yourself nuts and compromise the design of the letter by trying too hard. If you have to write a business letter, don’t freak out. Keep reading to learn how to write and design your own business letterhead. 

Business Letterheads Are About Image 

It may seem trivial, but the details can make or break your business. 

Looking professional is just as important as acting professional. You may be suave, persuasive, and intelligent, but if your letterhead doesn’t suggest that, it doesn’t matter. 

If you’re writing for your business, make sure you’re keeping in line with the company message. Have the company logo somewhere on the top of the letterhead. It should be the first thing people notice when they look. 

Next, make sure that you’re using colors correctly. You want to attract attention, but you don’t want to appear gaudy. The color scheme often depends on the industry you work in.

If you’re running a daycare, you don’t want your letterhead to look like a legal document. You want it to look friendly. If you’re running a consulting firm, you don’t want your business letterhead to look like a kid’s coloring book. 

Remember that in today’s business culture, there’s a premium placed on brand identity. Know yours and stick with it. 

Contact Information Should Be Accessible 

Business letterheads shouldn’t look like contracts. They should be inviting. The language you use shouldn’t be difficult to understand. That includes your contact information. if no one knows how to reach you, your business letterhead is virtually useless.

The purpose of most business letterheads is to increase engagement in your brand. You can’t do that if people don’t know where to reach you for questions regarding your company.  

Stand out in the Crowd

Business letterheads are all about garnering attention. There are plenty of ways to do this while keeping your brand identity in mind. 

  • Colorful Borders- This is a great attention grabber and can be applied across a wide range of markets. The color doesn’t have to be exuberant. It can be bold, or playful depending on your brand image.
  • Striking Header Design- These are great supplements to your logo at the top of the business letterhead. They serve as guides for your reader’s eyes, making your logo stand out even more.
  • Directional Design- Your business letterhead should direct the reader to your messaging. Design it in a way that doesn’t distract the reader too much. Remember, advertisement is an added bonus to business letterheads. Its primary purpose is relaying specific information.
  • Using a Dark Background to Stand Out- This depends on what type of business you run, but darker backgrounds can differentiate you from the competition. They also create a more austere image to look more professional.

Business Letterheads are Useful Business Tools

You shouldn’t think of business letterheads as an obligation. They are useful tools to disseminating your brand. The more thought you put into them, the more return you’ll enjoy. 

Find out more useful tools for your business by reading these informative posts!

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].