Brand Management – Business Fundas

How to Provide a Truly Connected Experience for Your Customer

If you are running a business, have you ever asked yourself, what do the customers feel about your brand? Sure, they might be satisfied with your customer service, or they might feel confident in their purchase, but what does your brand actually make your customer feel? Do they get a positive feeling when they think about your brand? If so then this can help them make a connection to that business, which means that they are more likely to purchase from that business again.

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Engaging Employees with Your Brand: A Guide

A brand’s culture, vision, and mission should not be just something that companies try to project for customers and not just a series of hollow promises. When a company claims to stand for certain values, they need to reflect those values in their internal operations and policies. It is not enough to be talking about your brand’s priorities and values if words are not backed by actions. When a brand is found to be falling short of its own ethos, the reputational damage can be significant.

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How to Get the Best Out Of Your Solo Ads?

For many years now, solo ads have been one of the widely used marketing tools due to their effectiveness. But the question is, how can you get the best out of them? Do you want to know the answer? If so, then continue reading.

Why Your Brand Would Benefit From Custom Shopping Bags

Every business, whether small or big, has to look for ways to market and promote itself as well as its brands. Among the several tools available, custom shopping bags are one of the most effective, affordable, and convenient ways to get the word about your brand out there. Their eco-friendly nature makes them even more appealing to customers, and since they can be carried everywhere, you can be sure they will disseminate your marketing message effectively.

Why are on-pack promotions important to boost sales?

How can you promote your products or promotions efficiently, while making sure that it does not bore your customers? On-pack promotions are a great way for brands to increase sales significantly. Such simple marketing technique will be able to tremendously benefit your brand in many ways, and we will explain it in this article!

4 Content Marketing Strategies to Try in 2019

Content is the core element that makes up most social media and digital marketing efforts by businesses of every size today. With increased connectivity comes the necessity for brands to compete in getting the attention of consumers. If a company wants to connect with potential customers, content needs to be at the center of all marketing strategies. This year, if you want to build an authentic relationship with your target audience, you need to look at the following strategies.

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Types of Pizza You Need to Know About

Even the known pizza fans may not be knowing the types of pizza around. People just walk into a restaurant, order a pizza and that just all. If you really consider the taste, aroma and ingredients, you will be surprised how different pizzas are. Some restaurants can even customize it so that it matches with taste of the drinks people are going to use. Below are some of the pizza types you need to always look for as pizza fan.

Storefront Design: How to Go From Basic to Wow

Storefronts nowadays share a uniform look. They all look the same, or are decorated within the same vein. Practical, right? However, that is not really helpful when it comes to grabbing the attention of potential customers and there is nothing really standing out. What can separate your store from your competitors? What makes your brand unique? Creating an inviting storefront is ultimately what makes a bypasser stop and look. If you want to attract more customers to your shop, here are the best ideas you can use to create a killer storefront.

What Goes into a Business Letterhead? How to Write and Design Your Own

It doesn’t matter who you’re writing a business letter to, it should look official. Whoever reads it must know that you’re professional. You also don’t want to rack your brain trying to decide whether you designed yours right.

3 Top Tips for Working With Brand Influencers

You’ve decided it’s time to work with a brand influencer as part of your marketing strategy, but you’re not sure how to go about it. After all, influencers are somewhat new to the marketing sphere, and they don’t follow the traditional marketing methods.

A Beginner’s Guide To Commodity Investment

It’s been a few years since Starbucks was publicly corrected for their false claim that coffee was the second most traded commodity after oil. Oil at the time was at a stellar $788 billion and coffee came in around $19 billion, which left plenty of space for other commodities in between. While Starbucks defended this claim based on futures trading figures, it left coffee in the dark. But for commodity investors, it highlighted the importance of doing proper research before lumping all their money together behind a single commodity based on what just anyone says, even major corporations.