No matter what market you operate in, you have to ensure that your business stands out from the crowd. By becoming the first organization that people see and think about when they look for a product/service in your industry, you will find yourself leading the race for customers. Ultimately, this will bring you more customers in the long-run and help you to turn over a far greater profit.


If you’re ready to ensure that your business stands out from the crowd no matter how crowded your market might be, be sure to put the following tips into practice.

Work on your online presence

In this day and age, customers head straight to Google or Bing whenever they are in need of information regarding a business or a specific service that they offer. If you want to optimize the results that are pulled up for your company when searches are conducted in your industry, you must resolve to work on your online presence.

One of the most important things to focus on in this instance is your SEO reputation management. SEO (search engine optimization) and ORM (online reputation management) differ from one another significantly, but they do ultimately work together to improve your online presence. 

If you want your company’s website to appear at the top of the search engine results pages (SERPs) whenever searches are made in its industry, you should embark on an SEO campaign. If you want to stop negative search results being pulled up whenever your business is searched or mentioned online, you need to embrace ORM.

Address customer pain points

Addressing and alleviating their pain points is a great way to win customers over. By going out of your way to make their life just that little bit easier, or even a whole lot better, your customers will start to value your business over your competitors.

In order to identify these pain points, you must:

  • Survey your customers and ask them specific questions. 
  • Study online reviews and comments made about your business via social media. 
  • Check out what your competitors are doing to alleviate their customers’ pain points. 

Deliver an optimized service

Putting the advice laid out above into practice is all good and well, but it’ll all be for nothing if you don’t offer a highly optimized service. You can work hard to make people believe that your business is better than the rest in its market, but these consumers aren’t going to stick with you for too long if you can’t offer them the level of service that they want and expect. Quite simply, failing to back up your words with an extraordinary level of service will only ever result in you losing customers and handing business back to your competitors.

If you want your business to lead the race for customers, it’s vital that you attempt to stand out from the crowd. Put the above advice into practice, do something a bit different, and you’ll be sure to do just that.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].