Comparison of Business Strategy Frameworks
Strategic management literature has established multiple popular frameworks which are used by decision makers to develop a roadmap for business…
Avoid Investing in Facebook – Investment strategies
Avoid falling flat on your Facebook. The fall and fall of Facebook’s stock has been the stuff of investors’ nightmares.…
BSC – The Balanced Scorecard
The Balanced Scorecard (BSC) is a framework for strategic management, used to monitor and align performance of an organization or…
Globalization – Impacts & Effects
Globalization is the unification of the economies across the world beyond the barriers forged by the geographies, so as to…
PEST Analysis
PEST analysis stands for “Political, Economic, Social, and Technological analysis“. It is a framework for Strategic analysis of markets to…
Services marketing strategy
Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of…
Customer Lifetime Value management
Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the…
Product Life Cycle Management
Product life cycle management (or PLC management) is the sequential formulation and implementation of strategies used by Marketing Professionals as…
Market Entry Strategy for International Business
An international market entry strategy is defined as the planning and implementation of delivering goods or services to a new…
Ansoff Matrix
The Ansoff Growth matrix is a tool that helps firms decide their product and market growth strategy based on objective…
Michael Porter’s 5 forces model
Porter’s 5 forces model is one of the most recognized framework for the analysis of business strategy. Porter, the guru…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized…