Customer Lifetime Value management
Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the marketers (especially the relationship managers) are often poised with a…
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Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the marketers (especially the relationship managers) are often poised with a…
Product life cycle management (or PLC management) is the sequential formulation and implementation of strategies used by Marketing Professionals as a product goes through its life cycle. The conditions of…
An international market entry strategy is defined as the planning and implementation of delivering goods or services to a new target international market. It often requires establishing and further managing…
The Ansoff Growth matrix is a tool that helps firms decide their product and market growth strategy based on objective analysis of industry structure and product type. It is one…
Porter’s 5 forces model is one of the most recognized framework for the analysis of business strategy. Porter, the guru of modern day business strategy, used theoretical frameworks derived from…
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Stevey plays against Billy boy again. Bill Gates of Microsoft fame and Steve Jobs of Apple fame face off for the second time, enlisting Halo’s Master Chief and Justin Long…
Apple has surprised us with many innovative product launches in recent times, some more useful than the other. Steve Jobs is known for pushing his teams to innovate beyond barriers.…
Will it be Apple, or Will it be Microsoft? Who wins the battle of the titans? Check out this humorous cartoon on Steve Jobs vs Bill Gates.
So whats the next level of innovation Steve Jobs is going to announce next? The I-Pad appears to be an extended and enlarged version of the I-Phone. Following this trend,…
Henry Ford never said something more meaningful. A business has more implications on the society and environment in which it functions. Its not only the philanthropic activities which matter but…