Influencer Engagement Strategies – Frameworks for Brand Managers

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term.

Here are a few ways brands are activating influencers in 2017.

Download the complete article here: Influencer Marketing Frameworks

Author: Kar

Dr. Kar is in the Information Systems & Management area in one of the top QS Ranked universities of Asia/world. He has extensive experience in teaching, training, consultancy and research in Indian Institutes. He has published over 75 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He is the Editor and Founder of Business Fundas.
Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.