The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014). Continue reading Preface – Digital Transformation in the Modern Era
If you are using Instagram for promoting your business, you must stay updated with all its features. Social networks change all the time. By the time you get comfortable using the existing features, some new update occurs and you have to change your social media strategy accordingly. Nevertheless, these features are important if you want to reach towards more audience and create engaging content. Continue reading 8 Instagram hacks and features every business should know
There were 2.46 billion social network users in 2017, with the number estimated to go up to 3.02 billion in 2021. That number constitutes to a roughly a third of the global marketing is online. These figures, though impressive, the social media market would know the challenges of reaching their individual demographic from this vast population. One can’t help but have a sense of optimism when posting something, only to find a post, when just starting out, only made an impression of 100 people with no likes or comments. Continue reading Eight social media challenges [and their solutions]
Bitcoin began its new year for the first time since 2015, continuing the negative trend it recorded for the record high of $ 19,511 per unit reached on December 18th. The virtual currency fell, on January 1, in New York, to $ 13,624.56 per unit. And this in the context in which early 2017, the cryptocurrency was only $ 1,000. It remains a controversial currency, which has enriched some beyond the limits of imagination and changes the way we think of money.
A great way to start getting a decent amount of online traffic to your website or to a chosen page within your website is through PPC advertising, also known as paid advertising. But because you’re paying to have these people be shown ads for your business, you’re going to want to be certain that you’re getting your money’s worth through this marketing channel. And for many businesses out there, they aren’t doing as well as they’d like for small and simple reasons that can be easily fixed. So to help those in this situation, here are three ways you can make your PPC efforts more successful.
If you’ve been thinking about switching over to cloud storage solutions and cloud business intelligence but haven’t quite made up your mind regarding its real advantages to your enterprise, you should know that a lot of companies have already jumped on the bandwagon – and reaped the benefits. One popular cloud management solution is Microsoft Azure, and it has already made a name for itself. This has been proven by Azure cloud services being recognized as the leader in cloud infrastructure services in the Cloud Infrastructure as a Service 2017 space of Garner. So, what else should you know about Azure services and its advantages? Let’s find out.
Cryptocurrencies act as a unit of exchange and a place where one can store assets without relying on any central financial institution. The value of the cryptocurrency market has climbed to new heights this year, rising more than 1200%. The total market capitalization of these digital currencies rose to $230 billion recently. The volatile cryptocurrency’s value has shifted wildly even since mid-December. Apart from the impending prospects of regulation, a series of high profile thefts have also had a hand in the sudden rapid dips in the value. As for what drove the sharp increase, analysts have pointed out the following key factors: Continue reading The Rising Value of Cryptocurrency
In today’s digital age, no industry has been hit quite as hard as the high street retail outlets. With online shopping being all the rage, it’s not difficult to see why more and more people are opting to use the Internet instead of going to their favourite stores. From clothing and accessories to electronic equipment, almost everything can be purchased via the World Wide Web with very little effort. Continue reading High Street Retail Outlets: What Makes a Successful Shop in This Day and Age?
Data science jobs are now being rated as the sexiest job of the century. There is a huge demand for professionals having in-depth knowledge in the domain. In view of this IIT Delhi has a execuive programme planned for data analytics and data science enthusiasts. https://tech-talk.org/2018/04/10/executive-programme-in-data-and-decision-sciences-consulting-iit-delhi/
The advertisement will be out in formal channels soon. This is in my personal blog.
When establishing a business website, you should prioritize security as much as any other feature. Even a relatively simple breach could cause devastating damage that might disrupt customer experience and impact revenues. There are many solutions you could implement that will secure your online business including getting reliable hosting and installing layers of security. Continue reading Tips for Making a Secured and Reliable Online Business Website
The frequency and sophistication of cyber attacks continue to grow, and it is now safe to say that such attacks represent a threat to every company and every individual in all the developed parts of the globe. Continue reading How to Reduce the Risk of a Cyber Attack
One of the most common questions experts usually have to come across is ways to get started with the vast world of internet marketing. Picking a proven form of the business model and selecting a perfect niche is not everything you need to get, as there are more to it. You have to evaluate the profitability of the business niche you are selecting and monetize the field of affiliate marketing, as you don’t have the items yet. However, it might sound a bit simple, but it is rather complex than that. There are some easy yet promising methods designed to create profitable affiliate site. You can catch up with those amazing 6 points and then work on some of the examples, for better understanding. All these you can get online though.
Continue reading 6 Tricky Steps To Create Profitable Affiliate Blog Post
Ashish and Bala are both 50 year old Vice Presidents in a renowned IT firm. Both are looking to retire in about 10 years’ time and want guaranteed income for their lifetime once they retire. Incidentally, both have received handsome bonuses recently, which they want to invest in an instrument that will help to ensure a guaranteed income post their retirement (at age 60). Continue reading HDFC Life Pension Guaranteed Plan – A Tale of Two Investors
Social media marketing has been the trend nowadays because almost all of the people are very active online. This fact can be both positive and negative for your business. It’s positive because there’s a wide opportunity that you will be able to introduce your brand to a lot of people. It’s negative because it means that there’s more competition in the market. If you want a relatively low-cost option but high performing strategy to increase your brand’s presence online, then social media marketing is the way to go.
Why you should use Twitter Ads
Regular users may not find this option necessary. Entrepreneurs wishing to grow their business understand that one needs to spend money to make money. Though other platforms offer advertising options, Twitter has proven to be superior above other social media platforms due to their targeting feature. Other platforms do not provide this kind of accuracy. Continue reading Reasons Why You Should Use Twitter Ads for Your Business’ Advertisement
Today, we had a brief panel discussion on the Digital India in RS TV, which is the platform from Parliament. Certain points were discussed, and although I had little time to discuss all the points, thought of sharing my perspective on Digital India. My take on this is as an academic who works in the domain of digital transformation and public policy. Points are brief, and lot more can be covered if the opportunity is presented. Continue reading The Big Picture – India’s Digital Power
It’s not easy to be in business and develop into a leader. Being both takes skill, talent and hard work. However, that’s not to say that you can’t become a successful business leader. All you need to know is how to get there and start taking action today. It’s a rewarding position to be in when you meet your goal, and it’s worth all the hard work. Don’t feel bad if you get frustrated or want to quit along the way. Stick with it and keep your objectives in mind to help motivate you. Once you get to where you’re going, be sure to use your power in uplifting ways and help others who are trying to become a business leader too. Continue reading Your Guide To Becoming A Successful Business Leader
Today, I received an email that I have got a refund from my tax paid in 2017. The email look really genuine and asked me to click a link which will help me to claim my refunds directly to my bank account.As I looked at the email, the email seemed to have come from noreply @ income tax india efiling . com (without spaces) via a website www 87 . world 4 you . com (without spaces). Since I teach cyber security, I thought this would be a good case to showcase in class as an example. Continue reading Phishing Attacks in the guise of Income Tax Department, GoI
Visibility is the lifeblood of any small business, from neighborhood storefronts to scrappy e-commerce startups. Online directory listings offer tremendous visibility for brick-and-mortar and online-only companies alike. The trick is knowing which directories give you the most bang for your buck. Continue reading Your Business Needs to Be Listed on These 6 Sites