How the Internet is Changing Healthcare

The internet is now a perfectly normal part of everyday life. To the point that our children find it hard to believe that we ever lived without it and that we now genuinely struggle if we are cut off for a few days. Our day to day lives are dominated by social media, Google, online video streaming, and online booking systems. We do everything online, either on an app or our computers. Many of the industries that we come into contact with have also changed to incorporate online ideas and advancements. Continue reading “How the Internet is Changing Healthcare”

5 Reasons Your Small Business Should Use Pay-Per-Click Adverts in 2017

Small businesses need to get their advertising strategy right in order to survive in the competitive business landscape. Online advertising has been great for small businesses because it often provides a cost-effective solution to increasing business visibility. One of the key online advertising strategies to keep in mind is pay-per-click or PPC advertising.

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How Your Business Can Benefit from Computer-Aided Design

Manufacturers in various industries today are enjoying the convenience and cost-efficiency of computer-aided design or CAD in their product development process. From personal, customized items such as medical prosthetics and jewelry to large-scale production of consumer electronics and devices, CAD has definitely changed the way designers conceptualize and execute their ideas. Continue reading “How Your Business Can Benefit from Computer-Aided Design”

3 reasons why automation might make work wonderful

With tech gurus making plans to live forever and artificial intelligence gathering pace at breakneck speed, the future might look a little bleak for mere mortals soon to be replaced by robot workers. In our darkest moments we might imagine our descendants performing the most menial tasks in exchange for food and shelter — under the all-seeing eyes of giant Elon Musk avatars chanting motivational mantras. Continue reading “3 reasons why automation might make work wonderful”

Influencer Engagement Strategies – Frameworks for Brand Managers

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Brand influencers bring a sense of authority and credibility to these efforts. They can incentivize viewers to check out content they may have otherwise passed on, and even help brands expand their audience in the long-term. Continue reading “Influencer Engagement Strategies – Frameworks for Brand Managers”

3 Ways Brands Are Activating Influencers in 2017

Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in order to be successful. This involves gaining their attention, building trust, and making sure the entire effort doesn’t sound too much like a pitch. Continue reading “3 Ways Brands Are Activating Influencers in 2017”

Benefits of Virtual Meeting Software

The way that businesses communicate internally, with other businesses and with consumers has changed drastically in the past few years. With the explosion of tech and mobility, the BYOD (Bring Your Own Device) culture was one of the unprecedented new developments; but that’s just the tip of the iceberg. Continue reading “Benefits of Virtual Meeting Software”

Twitter and Facebook: A Practical Entrepreneur and Small Business Guide

When used effectively, social media channels are essential tools for today’s entrepreneur and small-business owner. Twitter and Facebook in particular lead to valuable insights into the latest trends and customer perceptions. Both channels also provide marketing opportunities that as an entrepreneur you cannot ignore. Continue reading “Twitter and Facebook: A Practical Entrepreneur and Small Business Guide”

IT Asset Management Applications for Finance

IT asset management (ITAM) is a practice that allows professionals to make smart decisions about hardware, software and inventory information. ITAM is growing more important for businesses each year. Due to regular advancements in information technology, humans interact with a complex web of hardware and software assets for business, finance and leisure. These diverse resources offer a wide range of benefits for profit-seeking businesses. However, IT assets must be managed properly to keep costs low. Continue reading “IT Asset Management Applications for Finance”

Challenges of Product Commercialization – An Overview

Fulfillment is the name of the game when it comes to manufacturing and commercializing products. You might think your business is far removed from the customer, but the reality is that customers order and expect products to arrive quickly. That turnaround time is a key element in staying competitive and successfully commercializing products is recognized. There are many obstacles standing in the way of that fulfillment, the least of which being transportation and operations. Experienced manufacturers and product developers will need to plan around these roadblocks highlighted in this article. Continue reading “Challenges of Product Commercialization – An Overview”

How to decide among investment options?

For secure investments, Public Provident Fund andFixed Deposit are great options. You should choose one based on what you need.  Out of these two investment options, fixed deposits are often a preferred choice for busy salaried professionals who do not fall in the higher taxation brackets. Continue reading “How to decide among investment options?”

4 simple ways to increase your YouTube views rapidly

Once you start a YouTube channel, you may find that your videos are not getting the recognition or viewership you think it deserves. Most times, it’s because you haven’t implemented any marketing techniques to promote the video or even failed to set it up properly. Continue reading “4 simple ways to increase your YouTube views rapidly”

CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers

Nations are rapidly transforming by leveraging on information and communication technologies (ICTs). The access to information and knowledge across the web enables new innovations and the creation of smart cities. Organisations and governments at all levels initiate ICT-driven programmes to stimulate innovation and address the needs of the key stakeholders. This results in radical changes in the way nations are organized. Continue reading “CFP for SI on Digital Nations – Smart Cities, Innovation & Sustainability in Information Systems Frontiers”

The Power of Personalization

The digital trend that has worked the best is that of personalization. Your information is incredibly valuable for companies for this very reason, and it is why companies like Facebook and Google have the monopoly on advertising. They track your usage and are then able to personalize ads towards your tastes. This means that when a business owner creates an ad campaign, these companies only show it to people that would be interested. People don’t typically turn off the data collection; therefore this means personalization is possible. Continue reading “The Power of Personalization”

How Australian retail can ward off the Amazon effect

As Australia’s $222 billion retail industry enters the fight of its life against e-commerce giant Amazon, the advice from industry experts is clear: know your enemy, lift your game or risk going out of business. Since April, when Amazon confirmed its plans to open an Australian distribution centre in 2018, the retail industry has been in a state of flux. Expert commentary has wavered between catastrophic predictions and share price downgrades, to reassurance and soothing tones. Continue reading “How Australian retail can ward off the Amazon effect”

5 Digital Security Tips And Tricks For Small Business

The speed in which technology has expanded the ways in which we do business has forced us to find creative ways to keep up with safety.  Digital security has recently become a crucial consideration for any and all business owners. Hackers, thieves, and malicious digital components are a real threat.  No matter what sort of business you are running, there are several, inescapable processes that involve passing important information through the use of technology.  Continue reading “5 Digital Security Tips And Tricks For Small Business”

Exploring the Edtech market in India – Demand vs Supply

The Indian Education Technology (EdTech) market is growing at a fast pacesince the information in this current era of digitization has to be made available on the go, specifically in terms of real time updates. The recent developments in technology and digital media along with telecommunication and broadband penetration have catalyzed the growth of the EdTech sector immensely.  Continue reading “Exploring the Edtech market in India – Demand vs Supply”

How to Plan Social Media Campaigns with Video

Social video has become one of the top digital trends of 2016. YouTube, Snapchat, Vine, and Periscope are leading the online social community. Additionally, nearly every other major social brand—Facebook, Twitter, Instagram, LinkedIn, Tumblr, and more—has added native features to their apps and websites to make uploading, viewing, and sharing videos easier. It becomes specifically critical in the marketing of services, which being intangible, has more impact in video marketing than anything else. Continue reading “How to Plan Social Media Campaigns with Video”

Six Top Tips for Building a Strong Online Presence

When running a business, your online presence is key to building your brand, gaining more exposure, and increasing your customer base. With an ever-increasing number of customers looking for new brands, products and services online, it can be easy to get left behind if your company does not have a strong online presence. However, there is more to having a good online presence than simply setting up a business website and appearing on popular social networks. We’ve put together some top tips to help you seriously improve your brand’s online presence to see the best results. Continue reading “Six Top Tips for Building a Strong Online Presence”

The importance of companies offering fixed fee subscription-based SaaS solutions to law firms

Some of the most progressive firms have sought cloud computing or SaaS integration to improve their business processes. It is used to synchronize every process from project planning until project delivery and all intermediate processes to ensure minimal errors. This helps speed up work in IT companies, where deadlines are strict. SaaS integration allows organizations to work at their optimum capacity and deliver more output. Continue reading “The importance of companies offering fixed fee subscription-based SaaS solutions to law firms”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

Is Your Business taking the Right Steps to Tackle Sustainability?

With President Trump recently withdrawing from the Paris Climate Agreement, the subject of sustainability has once again stepped out of the realm of good business practice to the sphere of international politics and an outraged press. Whatever your opinion on this matter, one’s thing for sure: all this chatter around sustainability will have businesses wondering if they’re doing enough to tackle the size of their environmental footprint. Continue reading “Is Your Business taking the Right Steps to Tackle Sustainability?”

Adopting Forward Thinking Engineering Systems

One way for an industrial business to take the initiative on helping the environment is to plan for the most efficient and eco-friendly engineering systems. Gas separation and compression are used by a wide range of industries from aviation to electronics to mining. The purpose is often to isolate different elements such as nitrogen and oxygen. Continue reading “Adopting Forward Thinking Engineering Systems”

Top 7 Benefits of Using a Mobile CMMS System

A company management maintenance system can be a powerful tool that can maximize the efficiency of a company’s resources and work hours. Conventional systems are server-based, so it costs to maintain a hosting plan along with the costs of maintaining a web server. However, recently the advent of mobile CMMS apps has given companies the ability to access collaborative management interfaces from any device that has an internet connection. Continue reading “Top 7 Benefits of Using a Mobile CMMS System”

How to Launch Your First Software

The world of software engineering is definitely a competitive field. With demand for virtually every type of product and service, one might think that there’d be more room for good ideas to dominate in an uncontested atmosphere. This simply isn’t true. However, that doesn’t mean that even the smallest of firms or the most novice of individuals can’t force their way into this industry, develop a great product, and dominate. Continue reading “How to Launch Your First Software”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

Turning Simple Approaches into Powerful Marketing Tools

You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”

India’s First Digital Only Bank digibank offers more than Kotak 811

With the whole idea of going cashless, the banking sector has completely revamped the way transactions are made. Several banks have come up with digital wallets, efficient banking apps and services. However, DBS has taken it to a next level with a revolutionary way to bank with digibank, India’s first downloadable bank account. It is an app that allows you to open a savings account without physically visiting the bank and helps you do transactions on the go. The digibank app provides a trusted, hassle free way to update the KYC information post which an executive visits you for the biometric information. The app lets you shop, pay utility bills, do mobile recharges and make online payments and also enjoy cash back offers at the same time. Continue reading “India’s First Digital Only Bank digibank offers more than Kotak 811”

Studies Show Speed is Everything When It Comes to Retail Websites

It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now appeared in the State of Online Retail Performance report. This speed is what helps customers stay involved and interested in the website and then complete their online transaction, both of which are imperative to the website’s success. Continue reading “Studies Show Speed is Everything When It Comes to Retail Websites”

Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy

The smart money is betting on content marketing.

It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”