How to Create Backlinks to Boost Business

SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as you truly need, which means that you are going to have a rather difficult time maintaining a steady income. Backlinks are an important part of what makes SEO so useful, so you need to learn as much as you can about them and find out how you can incorporate them into your SEO to get as much traffic as possible. Continue reading “How to Create Backlinks to Boost Business”

Top 10 Benefits of New Models of Mutual Funds

As more and more people realise that investment needs a lot of prudence, financial services companies are focusing more and more on bringing out new models of mutual funds which are attempting to provide higher returns to potential investors based on their risk exposure. Continue reading “Top 10 Benefits of New Models of Mutual Funds”

Putting Health Back in Health Insurance

For most of us, insurance is just a way of risk mitigation for those unwanted times when health problems occur. While it is true, that in life, problems seldom come alone, it is also true that preparation beforehand can help to mitigate many of the challenges which may be faced by us during those testing times. Continue reading “Putting Health Back in Health Insurance”

Apache Spark – the next big thing for Big Data

The world today is more digital than it’s ever been before, and it’s only going to get even more digital with time. There’s a humongous amount of data being generated and handled on a day-to-day basis, and since the amount of data being churned is increasing, the processing power and architecture need to keep up. Continue reading “Apache Spark – the next big thing for Big Data”

TOP 5 Mistakes Small Businesses Make about Website Design

Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information about their products or the business itself, they choose the competition instead. Continue reading “TOP 5 Mistakes Small Businesses Make about Website Design”

UPI Payments: What you should know about it

The Unified Payment Interface (UPI) was introduced in India in 2016. This system is set to change the way we transact money.

Money is important to everybody, but in recent times, it has become vital to our very existence. Rising living costs and an economy not yet performing to its full potential combine to rob most of us of a large chunk of our income every year. Add to that the fear of another demonetisation ever taking place again, and people are sceptical about keeping a large amount of funds at home as well. Continue reading “UPI Payments: What you should know about it”

How Smartphones Can Improve Employee Retention

Smartphones have become a valuable tool for the workplace. They’ve made everything from communication to productivity possible anywhere a data and voice signal exists, and almost everyone seems to have a smartphone due to the low threshold of ownership. By giving their employees freedom to do their work remotely, employers can offer new phones as an employee benefit, giving workers the ability to stay connected to the office even when they’re out of the office. Explore some of the ways a smartphone can improve employee retention. Continue reading “How Smartphones Can Improve Employee Retention”

4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Thanking you all for #aBeautifulLife – Happy Women’s Day

For each of the big successes in our lives, there are at least a few women who makes it feasible for us to reach up to the stars. Most prominent among them is probably our mother who shapes our childhood and prepare us for our future. Then comes the lady of our lives who continue to support us in all the ways possible, throughout the rest of our lives. They continue to make small sacrifices, so that we can focus on what we like doing and reach our destiny. In our lives, they are the ones who never stop believing in us, our dreams, our passions, they do all that they can to inspire us in the roller coaster journey we happily call life. In return, while nothing is really expected, we would love to do small things for her, so that they can also follow their dreams and passions. The constant support which we give each other makes our life a beautiful one. Continue reading “Thanking you all for #aBeautifulLife – Happy Women’s Day”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

How Social Media Plays Into The Launching Of Your Business

You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”

Where Can Your Small Business Use Contactless Machines?

There are a lot of tools available these days to help businesses cut costs and increase customer convenience. Contactless payment machines are one of the newest technologies helping small businesses to boost their profits and keep their customers happy. If you haven’t invested in one yet, now is definitely the time to consider it. Continue reading “Where Can Your Small Business Use Contactless Machines?”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

Continue reading “Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing”

Test Automation: How it Saves Businesses Time and Money

Technology forms the beating heart of many successful businesses. It enables them to engage with clients, publicise themselves and communicate internally in a seamless way. However, when creating something new or updating existing tools, testing is required to make sure it works as it’s supposed to do. Continue reading “Test Automation: How it Saves Businesses Time and Money”

Why It’s Essential to Use Video as Part of Your Online Marketing Strategy

If you’re not using video as part of your online marketing strategy, you may need to think again about using this marketing method. Most of the leading organisations in the world use video to great effect and there’s no reason why you can’t use it either. Below are some of the reasons why it’s essential to use video as part of your online marketing strategy. Continue reading “Why It’s Essential to Use Video as Part of Your Online Marketing Strategy”

The Importance of Data in Corporate Social Responsibility Policy

Data fuels the modern business world and that’s as true for sustainability as it is for any other aspect of an organisation, whether it be transactional data used by the finance department or customer data used by the marketing or sales department. With the advent of increasingly sophisticated tracking, monitoring and sensory devices connected to the Internet of Things, organisations of all sizes are now producing huge volumes of data relating to their core operations on a daily basis. Continue reading “The Importance of Data in Corporate Social Responsibility Policy”

How to manage your working capital requirements

Ask any business owner, big or small, what the biggest challenge is when running a company, and they will tell you it is managing finances. What makes it so difficult? Many people feel that a company will only function successfully once it has acquired clients. While this is partly true, what is equally important to a company’s success is how well it can manage, and strike a balance between the funds that come in and go out. Continue reading “How to manage your working capital requirements”

How to Deal with an Increase in Sales

Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”

5 Creative Ways to Use Video Marketing for Your Business

Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”

Savings accounts, and the trend of annual interest return

As more and more Indians get access to banking, they are also looking to create wealth by the simple expedient of keeping their savings invested for longer periods of time.

It is safe to assume that India is in the midst of a banking revolution, the likes of which has never been seen before in the country.

The World Bank estimated that up to the year 2014, the penetration of banks in all segments of India increased from 35% in 2010 to 53% in 2014. When the ruling political parties at the Centre changed in 2014 and the present Government floated its Jan DhanYojana Scheme, a further proliferation of savings bank accounts took place. The scheme aimed at financial inclusion for all classes and masses of society – and by January 2015, over 125 million new bank accounts had been opened.[1] Continue reading “Savings accounts, and the trend of annual interest return”

Essential Information On The Leading Virtual Data Room Providers

Considerable breakthroughs in Internet technology, computing power, as well as data storage have contributed to the start of an innovative Information Age in the 21st Century. Our everyday lives are more and more dependent on the successful flow of info, its acquisition, storage, and also distribution from the top-level business dealings and procedures, to simple social communications. The fact that almost all info is preserved in digital formats has significantly enhanced the speed as well as the efficiency with which we build relationships with one another, whatever the forum and objective. This can make tools such as virtual data room more valuable and useful here in this Information Age. Continue reading “Essential Information On The Leading Virtual Data Room Providers”

#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI

In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Conceived by Dr Raghuram Rajan, the RBI developed the UPI as an innovation to drive the country towards a cashless economy. Unified Payments Interface (UPI) is a technology-driven innovation introduced to enable and link multiple bank accounts with a single mobile number using a mobile application. Continue reading “#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI”

How Hiring a Hiab Truck Can Save You Time and Money

Businesses and individuals alike will find that hiring a Hiab truck from a local transport company can save them a significant amount of time and money on a wide variety of projects, including building and construction projects. Whether you’re building a home for a client or you’re taking the reins of your own home building project, the following benefits associated with Hiab transport are sure to interest you. Here are a few of the many benefits to hiring Hiab side loader transport for your next project. Continue reading “How Hiring a Hiab Truck Can Save You Time and Money”

4 Common Methods Used by a Credit Card Processing Service

When it comes to running a small business, few things are more important than the ease with which you can accept payments. After all, people are less likely to choose your business if they have a hard time paying for their items or find that they are unable to use credit cards, debit cards or even checks. This is one of the reasons why accepting credit card payments and understanding integrated card services is such an important part of today’s business landscape. Before you get started, however, there are few common methods that credit card processing services use of which you should be aware.

Continue reading “4 Common Methods Used by a Credit Card Processing Service”

Basic Cloud Security Considerations for Businesses

With cloud computing’s promise of business flexibility, scalability, and cost-effectiveness,it is no surprise that it is fast becoming a viable business alternative to traditional onsite infrastructure investment.However, as the Cloud Security Alliance (CSA) has warned, security on the cloud must equal that of non-cloud services and infrastructure. Continue reading “Basic Cloud Security Considerations for Businesses”