The importance of companies offering fixed fee subscription-based SaaS solutions to law firms

Some of the most progressive firms have sought cloud computing or SaaS integration to improve their business processes. It is used to synchronize every process from project planning until project delivery and all intermediate processes to ensure minimal errors. This helps speed up work in IT companies, where deadlines are strict. SaaS integration allows organizations to work at their optimum capacity and deliver more output. Continue reading “The importance of companies offering fixed fee subscription-based SaaS solutions to law firms”

Digital Marketing Mistakes You Need to Avoid

Anyone that knows about business will be aware of the growing importance of digital marketing. With the internet and technology playing such as huge part in our personal and business lives, a lot of marketing has now moved online. This is good in many different ways, not least because it is far more cost effective for business to use online marketing methods. It is also a simple and fast way of marketing, and can have a big impact when used properly. Continue reading “Digital Marketing Mistakes You Need to Avoid”

Is Your Business taking the Right Steps to Tackle Sustainability?

With President Trump recently withdrawing from the Paris Climate Agreement, the subject of sustainability has once again stepped out of the realm of good business practice to the sphere of international politics and an outraged press. Whatever your opinion on this matter, one’s thing for sure: all this chatter around sustainability will have businesses wondering if they’re doing enough to tackle the size of their environmental footprint. Continue reading “Is Your Business taking the Right Steps to Tackle Sustainability?”

Adopting Forward Thinking Engineering Systems

One way for an industrial business to take the initiative on helping the environment is to plan for the most efficient and eco-friendly engineering systems. Gas separation and compression are used by a wide range of industries from aviation to electronics to mining. The purpose is often to isolate different elements such as nitrogen and oxygen. Continue reading “Adopting Forward Thinking Engineering Systems”

Top 7 Benefits of Using a Mobile CMMS System

A company management maintenance system can be a powerful tool that can maximize the efficiency of a company’s resources and work hours. Conventional systems are server-based, so it costs to maintain a hosting plan along with the costs of maintaining a web server. However, recently the advent of mobile CMMS apps has given companies the ability to access collaborative management interfaces from any device that has an internet connection. Continue reading “Top 7 Benefits of Using a Mobile CMMS System”

How to Launch Your First Software

The world of software engineering is definitely a competitive field. With demand for virtually every type of product and service, one might think that there’d be more room for good ideas to dominate in an uncontested atmosphere. This simply isn’t true. However, that doesn’t mean that even the smallest of firms or the most novice of individuals can’t force their way into this industry, develop a great product, and dominate. Continue reading “How to Launch Your First Software”

How to use Videos and Podcasts in the Fitness Industry

Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or more people booking for a PT session, and across the marketing industry, video has become a very popular marketing method.It is becoming incredibly effective in the fitness sector too. Continue reading “How to use Videos and Podcasts in the Fitness Industry”

Turning Simple Approaches into Powerful Marketing Tools

You can’t expect to succeed in a market as competitive as today without exploring every possible opportunity that can lead to a better competitive advantage. Small businesses are competing with larger enterprises – and their enormous resources – for the same portion of the market; therefore, getting creative and maximizing marketing efforts will make a huge difference. Continue reading “Turning Simple Approaches into Powerful Marketing Tools”

India’s First Digital Only Bank digibank offers more than Kotak 811

With the whole idea of going cashless, the banking sector has completely revamped the way transactions are made. Several banks have come up with digital wallets, efficient banking apps and services. However, DBS has taken it to a next level with a revolutionary way to bank with digibank, India’s first downloadable bank account. It is an app that allows you to open a savings account without physically visiting the bank and helps you do transactions on the go. The digibank app provides a trusted, hassle free way to update the KYC information post which an executive visits you for the biometric information. The app lets you shop, pay utility bills, do mobile recharges and make online payments and also enjoy cash back offers at the same time. Continue reading “India’s First Digital Only Bank digibank offers more than Kotak 811”

Studies Show Speed is Everything When It Comes to Retail Websites

It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now appeared in the State of Online Retail Performance report. This speed is what helps customers stay involved and interested in the website and then complete their online transaction, both of which are imperative to the website’s success. Continue reading “Studies Show Speed is Everything When It Comes to Retail Websites”

Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy

The smart money is betting on content marketing.

It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted content delivery. And they’re attracting real money from angels, venture capitalists and tech hegemons better known for high-risk, high-reward investments. Continue reading “Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy”

SDWAN: The Better Choice for Enterprises

You may have heard of the term “SDWAN” recently and how it is touted as the next big thing in wide area network (WAN) management. Because conventional enterprise-class WANs are consistently being plagued by high bandwidth costs, infrastructure complexity, and numerous performance speed bumps, more and more businesses are now looking into this alternative, which promises to deliver improved agility, better performance, and lower costs. But what exactly is SDWAN, and why is it suddenly gaining the attention of businesses? Continue reading “SDWAN: The Better Choice for Enterprises”

Basic Tips to Improve Your Online Store’s Search Visibility

At this point, the viability of ecommerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion people) worldwide have made an online purchase at least once by the end of 2016. In the US, ecommerce sales account for just 10% of annual retail revenues, but the figure is set to grow sharply over the years as smartphone and Internet adoption increases across the nation. Already, an estimated 40% of American men aged 18-34 are saying that they’d rather buy items online than wait in a brick-and-mortar checkout line. Continue reading “Basic Tips to Improve Your Online Store’s Search Visibility”

How to Create Backlinks to Boost Business

SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as you truly need, which means that you are going to have a rather difficult time maintaining a steady income. Backlinks are an important part of what makes SEO so useful, so you need to learn as much as you can about them and find out how you can incorporate them into your SEO to get as much traffic as possible. Continue reading “How to Create Backlinks to Boost Business”

Top 10 Benefits of New Models of Mutual Funds

As more and more people realise that investment needs a lot of prudence, financial services companies are focusing more and more on bringing out new models of mutual funds which are attempting to provide higher returns to potential investors based on their risk exposure. Continue reading “Top 10 Benefits of New Models of Mutual Funds”

Putting Health Back in Health Insurance

For most of us, insurance is just a way of risk mitigation for those unwanted times when health problems occur. While it is true, that in life, problems seldom come alone, it is also true that preparation beforehand can help to mitigate many of the challenges which may be faced by us during those testing times. Continue reading “Putting Health Back in Health Insurance”

Apache Spark – the next big thing for Big Data

The world today is more digital than it’s ever been before, and it’s only going to get even more digital with time. There’s a humongous amount of data being generated and handled on a day-to-day basis, and since the amount of data being churned is increasing, the processing power and architecture need to keep up. Continue reading “Apache Spark – the next big thing for Big Data”

TOP 5 Mistakes Small Businesses Make about Website Design

Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information about their products or the business itself, they choose the competition instead. Continue reading “TOP 5 Mistakes Small Businesses Make about Website Design”

UPI Payments: What you should know about it

The Unified Payment Interface (UPI) was introduced in India in 2016. This system is set to change the way we transact money.

Money is important to everybody, but in recent times, it has become vital to our very existence. Rising living costs and an economy not yet performing to its full potential combine to rob most of us of a large chunk of our income every year. Add to that the fear of another demonetisation ever taking place again, and people are sceptical about keeping a large amount of funds at home as well. Continue reading “UPI Payments: What you should know about it”

How Smartphones Can Improve Employee Retention

Smartphones have become a valuable tool for the workplace. They’ve made everything from communication to productivity possible anywhere a data and voice signal exists, and almost everyone seems to have a smartphone due to the low threshold of ownership. By giving their employees freedom to do their work remotely, employers can offer new phones as an employee benefit, giving workers the ability to stay connected to the office even when they’re out of the office. Explore some of the ways a smartphone can improve employee retention. Continue reading “How Smartphones Can Improve Employee Retention”

4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Thanking you all for #aBeautifulLife – Happy Women’s Day

For each of the big successes in our lives, there are at least a few women who makes it feasible for us to reach up to the stars. Most prominent among them is probably our mother who shapes our childhood and prepare us for our future. Then comes the lady of our lives who continue to support us in all the ways possible, throughout the rest of our lives. They continue to make small sacrifices, so that we can focus on what we like doing and reach our destiny. In our lives, they are the ones who never stop believing in us, our dreams, our passions, they do all that they can to inspire us in the roller coaster journey we happily call life. In return, while nothing is really expected, we would love to do small things for her, so that they can also follow their dreams and passions. The constant support which we give each other makes our life a beautiful one. Continue reading “Thanking you all for #aBeautifulLife – Happy Women’s Day”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

How Social Media Plays Into The Launching Of Your Business

You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”

Where Can Your Small Business Use Contactless Machines?

There are a lot of tools available these days to help businesses cut costs and increase customer convenience. Contactless payment machines are one of the newest technologies helping small businesses to boost their profits and keep their customers happy. If you haven’t invested in one yet, now is definitely the time to consider it. Continue reading “Where Can Your Small Business Use Contactless Machines?”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

Continue reading “Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing”

Test Automation: How it Saves Businesses Time and Money

Technology forms the beating heart of many successful businesses. It enables them to engage with clients, publicise themselves and communicate internally in a seamless way. However, when creating something new or updating existing tools, testing is required to make sure it works as it’s supposed to do. Continue reading “Test Automation: How it Saves Businesses Time and Money”