How Email Marketing Platforms are Empowering Businesses Today

What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by Activetrail.com fair against methods such as print and telesales? The answers to those questions may create a divide between some of us, but one thing’s always going to be certain: Email Marketing is more than just a trend in today’s most comprehensive digital marketing strategies, and it’s about time you stop looking away. Continue reading “How Email Marketing Platforms are Empowering Businesses Today”

Reasons Your Employees Shouldn’t Fear Making Mistakes

All humans are trying to run away from the failures. At first, kids try to hide an “F” received at school, then we feel ashamed because of a bad test score, and, when a person grows up, he continues avoiding mistakes and failures at work. No one wants to be associated with failure. But who said that failures and mistakes are not able to lead us to success?! A student who lacks the time and therefore cannot complete the assigned dissertation may just give up on this idea without even trying doing something and as a result will not graduate. On the other hand, if a student devotes some time to come up with a solution to this problem, and, for example, asks for help at some custom essay writing service, it gives him or her chance to succeed. It means that fear and inactivity can harm more than taking a risk. Continue reading “Reasons Your Employees Shouldn’t Fear Making Mistakes”

Ultimate Guide on Online Tools for Market Research That Will Work for Your Business

Being successful isn’t easy. It always involves working hard, being smart, and having a bit of luck. Whatever business you run, researching the market where youoperate as well as the whole industry is vital for its success. There are initially two types of research: Continue reading “Ultimate Guide on Online Tools for Market Research That Will Work for Your Business”

Executive Management Programme in IIT Delhi

DMS, IIT Delhi launches a 6 month Executive Management Programme on Strategic Innovations, Digital Marketing and Business Analytics for working executives from January 2017 to June 2017.

DMS, IIT Delhi launches a 6 month Executive Management Programme for working executives in 2017. The classes would be held in weekends from January 2017 to June 2017. Special focus of the programme is on Strategic Innovations, Digital Marketing and Business Analytics. Continue reading “Executive Management Programme in IIT Delhi”

Why Small Businesses Must Embrace Technology

Sometimes in business, the old adage is true: you have to spend money to make money. Nowhere is this more true than in the world of technology. Put simply, if your small business fails to invest properly in technology, then it will quickly fall behind its rivals. In this post, we look at core pieces of technology that every business needs, and why you should embrace that technology. Continue reading “Why Small Businesses Must Embrace Technology”

Emergent Social Media Analytics Platform – A Case Study of ThoughtBuzz

With social media gradually harnessing so much of attention from business organizations, as a medium to engage with its various stakeholders with a lower cost of engagement, the concerns surrounding information management and visualization becomes a key domain of interest. This is specifically what social media tools enables the digital marketer.Today, it has become immensely important for organizations to use social media for engaging through digital platforms like web 2.0 sites. Continue reading “Emergent Social Media Analytics Platform – A Case Study of ThoughtBuzz”

3 Tips for Writing Marketing Copy That Sells

There’s a big difference between being able to write an email to a friend or coworker and being able to write copy for marketing purposes. Not only will ad copy be seen by hundreds if not thousands or even millions of people, but those people all have to have some kind of emotion or idea initiated from that copy. Therefore, this type of writing takes a skill like no other type of writing you’ve experienced. So to help you become a better ad writer, whether you’re selling engineering services or shaved ice, here are three tips that will help you create marketing copy that sells. Continue reading “3 Tips for Writing Marketing Copy That Sells”

8 green practises for building an eco-friendly business

Funding gaps, dodgy marketing campaigns and ever-increasing budgets – there are probably lots of concerns interrupting your well-earned beauty sleep as your business launch draws closer. But there’s one question you need to be asking yourself: is my startup eco-friendly?

Besides doing your bit for the planet, all evidence shows that sustainability is profitable. The traditional view is that being environmentally friendly requires big expenditure for little financial return. Recent results indicate otherwise, with DuPont, for example, reporting savings of $2.2bn per year thanks to energy efficient measures. Continue reading “8 green practises for building an eco-friendly business”

The Importance of Motion Systems in the Different Scientific Fields

Motion systems are machine components that have been made possible by modern engineering. As part of industrial machine systems, they have become valuable in a variety of fields, including manufacturing and production, as well as material handling and packaging.

In addition to their usefulness in industrial applications, however, motion systems are also important in helping us make sense of our own biology and of the living and material world around us. This is because motion systems are being incorporated into vital instruments used in fields like medicine, life sciences, and physical sciences. Continue reading “The Importance of Motion Systems in the Different Scientific Fields”

5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers

The pricing of goods by eCommerce retailers is becoming increasingly more competitive, thus forcing eCommerce retailers to make an extra effort to price their products right. Big online businesses, like Amazon, have the advantage over the smaller businesses, as they can lower their prices in order to try and drive the smaller retailers out of business. In order to survive, the smaller retailers have to develop a competitive pricing strategy for their products.

How does a small retailer go about competing with the biggest eCommerce retailers in the market today? Here are a few tips to improve pricing strategy: Continue reading “5 Ways to Develop a Competitive Product Pricing Strategy for eCommerce Retailers”

5 Tips For Establishing Your Website And Making It Successful

There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.

So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”

6 Tips for Establishing Your Small Business Blog

When it comes to online marketing, content is king. Multimedia and social media marketing are also useful avenues, but blog posts and other forms of the written word have proven time and again to generate leads and build a better following for your business. It’s difficult to bring positive attention to small businesses nowadays, but a great blog can make all the difference. Here are some suggestions for getting yours established. Continue reading “6 Tips for Establishing Your Small Business Blog”

How to Keep Your Remote Team Motivated

Just because a team works remotely doesn’t necessarily mean they’re motivated. In fact, they often require more communication and encouragement so they don’t worry about missing out or feeling forgotten. Whether your remote team works across town, across the country, or across the globe, you can’t easily call them in for a physical meeting. To beat these problems, take the following steps. Continue reading “How to Keep Your Remote Team Motivated”

Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base

E-commerce sites account for a substantial portion of shopping. Consumers are opting to use mobile media as well as the standardized websites to obtain goods which in the past required visiting a retail store to obtain. According to an article by Forbes, “consumers are buying online more than ever and growth rates in the e-commerce sector remain very healthy”. Because of the growth, competitiveness in product presentation and in e-commerce product development has grown as well. It is therefore critical that the businessman or woman work alongside their web developer in implementing strategies which are effective and encourage user interaction on the site. One such way in which an e-commerce site can boost their product sales is with interactive 3D components. Continue reading “Increase Product Sales with interactive 3D – How customizable 3D objects can boost your clientele base”

Online Reputation Management Tips

Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search results? What do you do when one or two angry clients, or even a competing business, are ruining your business’ reputation online? Continue reading “Online Reputation Management Tips”

Unique Ways to Advertise Your Business

The right marketing campaign is essential to anyone who owns their own business – in fact, it is so crucial it can either make or break our business. The trouble with conventional marketing is that it can be very expensive to do right. There are many things to cover, and this can add to the confusion for small to medium sized businesses who are inexperienced in the marketing field.

A specialist marketing company may be able to help, but only adds to the cost, and they still aren’t guaranteed to get you the results that you want. Many of the favorite traditional marketing techniques include radio advertising, local newspaper advertising or local television advertising. Continue reading “Unique Ways to Advertise Your Business”

Top 4 Mobile Apps for Personal Financial Management

Are you struggling to save money? You are not alone.  A recent survey conducted by Bankrate.com revealed that 60% of respondents would be forced to empty their savings in the event of a financial emergency such as a job loss, an unexpected medical bill or car repair.

One of the main reasons why most of us can’t save money is failure to budget. Budgeting, particularly via the pen-and-paper method – which is typically tiring, time consuming and cumbersome, can be a daunting task. And, of course, we all know that tracking finances in our heads never works out, whether it is due to forgetfulness, impulse, or a myriad of other things. Continue reading “Top 4 Mobile Apps for Personal Financial Management”

Why is blogging good for your business?

If you run a business and your website is struggling for traction, then starting a blog could be one of the best decisions you make. Blogging is good for business, both in generating general traffic and for creating leads.

Here are five reasons why your business should be blogging. Continue reading “Why is blogging good for your business?”

Ensuring Your Business is Following the Correct Recycling Regulations

These days, there are a lot of rules and regulations in place that businesses have to adhere to. One of the most important regulations, besides health and safety, that you need to follow is recycling.

Due to the threat of global warming, the government is more concerned with lowering carbon emissions and protecting the environment than ever before. Not only that, but some sectors require strict, specialised recycling measures to ensure their waste is eliminated safely and correctly. Is your company following the correct recycling regulations? Find out below… Continue reading “Ensuring Your Business is Following the Correct Recycling Regulations”

Addressing big data challenges in smart cities

Big data is changing the way, technology is being leveraged to conduct business as usual activities is a more efficient manner. The emergence of Internet of Things, allows greater flexibility and governance, in urban development and its subsequent management. This has led to the emergence of the concept of smart cities, which is believed to revolutionalize urban settlements across developing, emerging and developed economies. Continue reading “Addressing big data challenges in smart cities”

3 Reasons to Think ‘Franchise’ for Your Next Business Venture

As an entrepreneur, it is a near certainty that you have already tried a sole proprietorship. According to the SBA, over 70% of US businesses are owned and operated by a sole proprietor. You’ve been there, done that, and learned about as much as you are going to learn from that format.

Now that you are ready to step up to the next level, you have some decisions to make. Perhaps you are on the fence about franchises. The potential is enticing. But there is the low-profit margin, lack of support from the mothership, and the stigma of being the second-rate experience compared to the corporate store.

But there is another side of the franchise story to consider. No one ever said that franchising would be easy. But if there were no rewards involved, no one would want to do it. Here are 3 reasons why you will want to give franchising a closer look: Continue reading “3 Reasons to Think ‘Franchise’ for Your Next Business Venture”

How To Transform Your Home Office Into A Creative Hubspot

When people think of designing their home offices, they think about it in a mundane way. Some people just use a spare room with a desk, chair, computer, telephone, and printer. Others make the effort to find the right furniture, lighting, and ventilation.

Yet few people think about creating the right ambiance.  Continue reading “How To Transform Your Home Office Into A Creative Hubspot”

How to market Furniture businesses for the Chinese market

But just how do people purchase furniture? How will you promote your furniture brand in China? There’s a key proven fact that you may understand prior to going into profound reason inside our research. People that want to acquire furniture will first looking through Internet and from then on they’ll go directly to get to get their furniture. So the key question remains how to market your furniture brand in China? Continue reading “How to market Furniture businesses for the Chinese market”

Advantages of Mobile Banking

Did you know that the number of people using mobile phones in India is more than the number of people using bank accounts? Some studies say that it will still take banks more than two decades to reach the entire population of 1.2 billion. Considering the fact that India is the third largest smartphone market in the world, mobile phones would definitely reach the entire population much faster than bank accounts! That is why the Reserve Bank of India has been urging all the banks to offer mobile banking.

Mobile banking is also the logical next step after the success of online banking. There are a lot of advantages of this form of banking over the online version as well. Here’s a look at some of the major benefits. Continue reading “Advantages of Mobile Banking”

3 Tips for Marketing Your Business to High-End Customers

As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based on its quality or prestige and care less about the cost. These two groups require very different marketing strategies. If your business is contemplating targeting the later of these two groups, here are three marketing tips that will help your business reach those high-end customers. Continue reading “3 Tips for Marketing Your Business to High-End Customers”

Life Insurance – For those undesirable moments in life

One of the sad truths of life is that we all face that moment when all of it goes away. Of course, none of us are really prepared for those moments which take our breath away, in a very different way. We can however plan, if such a thing happens, when we least expect it, so that our loved ones are taken care of. While we may not be there personally in those moments of stress and need, we can at least plan in such a way that such stressful moments of life be taken care of, at least financially. Continue reading “Life Insurance – For those undesirable moments in life”

How to Approach Sales and Promotions Properly in a Marketing Campaign

Marketing campaigns can be tricky to put together. No matter what you end up doing, it’s going to cost you money, but the point of the campaign is to bring in enough money that you more than make up for the sum that was spent on the campaign in the first place. For any business, no matter what they make, it’s commonplace to put about 10 percent of the budget towards marketing. Without marketing, you have no market, so it makes sense. Continue reading “How to Approach Sales and Promotions Properly in a Marketing Campaign”

Tips and Tricks to Access Work From Anywhere

When you ask people what their dream is in regards to work, they usually talk about how they wish that they could work less, work from home more, and ideally work from anywhere that they like at whatever time that they want. Thought this dream is a reality for some, most of the world is stuck in 9 to 5 jobs that require that they work very specific hours and slave away making somebody else’s dream a reality.

If you want to make your aspirations of working from anywhere real, here are tips and trick for ways to make that happen: Continue reading “Tips and Tricks to Access Work From Anywhere”

Is It Time to Outsource Your Marketing?

Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, swifter businesses.

For example, outsourcing your marketing can help you save… Continue reading “Is It Time to Outsource Your Marketing?”

5 Tips for Buying an Attorney Practice

As a lawyer, you always want to be sure you’re making the right decision
for your career. For some, this means going out on their own and tackling the
reward of owning your own practice. While some lawyers prefer to start from
scratch, there are those who prefer to work with something existing. This is
why they make the decision to buy an attorney practice instead of create a
startup. If buying an attorney practice sounds like something right up your
alley, it’s very important you make the right choices. Take a look at the
following tips for buying an attorney practice. Continue reading “5 Tips for Buying an Attorney Practice”