4 Unusual Marketing Techniques Every Business Should Be Using

When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns, TV ads, and press releases. Although they work, these tactics get old with time, and can only achieve so much. To get to the next level in marketing, an organization must think outside the box. It must apply quirky and unusual strategies that draw heavily on creativity and technology. Only then can it turn heads and get people talking. Here are a few examples of such tactics. Continue reading “4 Unusual Marketing Techniques Every Business Should Be Using”

Thanking you all for #aBeautifulLife – Happy Women’s Day

For each of the big successes in our lives, there are at least a few women who makes it feasible for us to reach up to the stars. Most prominent among them is probably our mother who shapes our childhood and prepare us for our future. Then comes the lady of our lives who continue to support us in all the ways possible, throughout the rest of our lives. They continue to make small sacrifices, so that we can focus on what we like doing and reach our destiny. In our lives, they are the ones who never stop believing in us, our dreams, our passions, they do all that they can to inspire us in the roller coaster journey we happily call life. In return, while nothing is really expected, we would love to do small things for her, so that they can also follow their dreams and passions. The constant support which we give each other makes our life a beautiful one. Continue reading “Thanking you all for #aBeautifulLife – Happy Women’s Day”

Ways To Boost Your Small Business Marketing Campaign

A successful marketing campaign is crucial to the success of any small business.  When a company’s marketing is lacking, it is typically true that their sales are also suffering.  Too often, small businesses do not have the ability to spend a fortune on their marketing efforts.

Cheap and efficient is definitely the way to maximize the resources of a small business.  Take a moment to look over this short compilation of a few inexpensive marketing methods available to small business owners.  Continue reading “Ways To Boost Your Small Business Marketing Campaign”

How Social Media Plays Into The Launching Of Your Business

You’ve come up with an idea for a business you want to launch. It could be something small that you’ll do on your own, out of your living room, or it could be something big that you’ll need employees and a rental space for. No matter the size or the idea, you’re going to want to get it on social media. Continue reading “How Social Media Plays Into The Launching Of Your Business”

3 Things to Consider before Putting Your Business Online

There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the specific store you required. There were stores that specialized in just about anything that you might happen to need: hardware, auto parts, sewing materials, fly fishing supplies, pet food, maternity clothing. While all of these types of businesses still exist, there has been considerable consolidation in recent decades, and now with the Internet, the need to travel to these various stores is negated even further. Someone can log online and get their batteries, business apparel, and bottles of shampoo all in one go. Continue reading “3 Things to Consider before Putting Your Business Online”

How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy

Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do you make sure that the average digital shopper knows who you are?

One approach to driving eCommerce sales is to use what’s called the “Everywhere” strategy. Continue reading “How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy”

Where Can Your Small Business Use Contactless Machines?

There are a lot of tools available these days to help businesses cut costs and increase customer convenience. Contactless payment machines are one of the newest technologies helping small businesses to boost their profits and keep their customers happy. If you haven’t invested in one yet, now is definitely the time to consider it. Continue reading “Where Can Your Small Business Use Contactless Machines?”

Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing

In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses aren’t in sync, this miscommunication only magnifies.

Continue reading “Disambiguating Digital – Sorting Through the Mixed Messages of Online Marketing”

Test Automation: How it Saves Businesses Time and Money

Technology forms the beating heart of many successful businesses. It enables them to engage with clients, publicise themselves and communicate internally in a seamless way. However, when creating something new or updating existing tools, testing is required to make sure it works as it’s supposed to do. Continue reading “Test Automation: How it Saves Businesses Time and Money”

Why It’s Essential to Use Video as Part of Your Online Marketing Strategy

If you’re not using video as part of your online marketing strategy, you may need to think again about using this marketing method. Most of the leading organisations in the world use video to great effect and there’s no reason why you can’t use it either. Below are some of the reasons why it’s essential to use video as part of your online marketing strategy. Continue reading “Why It’s Essential to Use Video as Part of Your Online Marketing Strategy”

The Importance of Data in Corporate Social Responsibility Policy

Data fuels the modern business world and that’s as true for sustainability as it is for any other aspect of an organisation, whether it be transactional data used by the finance department or customer data used by the marketing or sales department. With the advent of increasingly sophisticated tracking, monitoring and sensory devices connected to the Internet of Things, organisations of all sizes are now producing huge volumes of data relating to their core operations on a daily basis. Continue reading “The Importance of Data in Corporate Social Responsibility Policy”

How to manage your working capital requirements

Ask any business owner, big or small, what the biggest challenge is when running a company, and they will tell you it is managing finances. What makes it so difficult? Many people feel that a company will only function successfully once it has acquired clients. While this is partly true, what is equally important to a company’s success is how well it can manage, and strike a balance between the funds that come in and go out. Continue reading “How to manage your working capital requirements”

How to Deal with an Increase in Sales

Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level. Continue reading “How to Deal with an Increase in Sales”

5 Creative Ways to Use Video Marketing for Your Business

Video marketing is arguably one of the most effective marketing tools utilized by modern businesses. Based on statistics, video views on social networking site Facebook increased from 4 billion to 8 billion per day in 2015. Additionally, it is estimated that video increases the likelihood of online purchases by up to 64%. Continue reading “5 Creative Ways to Use Video Marketing for Your Business”

Savings accounts, and the trend of annual interest return

As more and more Indians get access to banking, they are also looking to create wealth by the simple expedient of keeping their savings invested for longer periods of time.

It is safe to assume that India is in the midst of a banking revolution, the likes of which has never been seen before in the country.

The World Bank estimated that up to the year 2014, the penetration of banks in all segments of India increased from 35% in 2010 to 53% in 2014. When the ruling political parties at the Centre changed in 2014 and the present Government floated its Jan DhanYojana Scheme, a further proliferation of savings bank accounts took place. The scheme aimed at financial inclusion for all classes and masses of society – and by January 2015, over 125 million new bank accounts had been opened.[1] Continue reading “Savings accounts, and the trend of annual interest return”

Essential Information On The Leading Virtual Data Room Providers

Considerable breakthroughs in Internet technology, computing power, as well as data storage have contributed to the start of an innovative Information Age in the 21st Century. Our everyday lives are more and more dependent on the successful flow of info, its acquisition, storage, and also distribution from the top-level business dealings and procedures, to simple social communications. The fact that almost all info is preserved in digital formats has significantly enhanced the speed as well as the efficiency with which we build relationships with one another, whatever the forum and objective. This can make tools such as virtual data room more valuable and useful here in this Information Age. Continue reading “Essential Information On The Leading Virtual Data Room Providers”

#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI

In an attempt to make payments hassle free and more secure, the Government of India has started initiating the movement towards digital payments using UPI. Conceived by Dr Raghuram Rajan, the RBI developed the UPI as an innovation to drive the country towards a cashless economy. Unified Payments Interface (UPI) is a technology-driven innovation introduced to enable and link multiple bank accounts with a single mobile number using a mobile application. Continue reading “#MyBankIsMyWallet Support #Demonetization – Use Digital Payments using UPI”

How Hiring a Hiab Truck Can Save You Time and Money

Businesses and individuals alike will find that hiring a Hiab truck from a local transport company can save them a significant amount of time and money on a wide variety of projects, including building and construction projects. Whether you’re building a home for a client or you’re taking the reins of your own home building project, the following benefits associated with Hiab transport are sure to interest you. Here are a few of the many benefits to hiring Hiab side loader transport for your next project. Continue reading “How Hiring a Hiab Truck Can Save You Time and Money”

4 Common Methods Used by a Credit Card Processing Service

When it comes to running a small business, few things are more important than the ease with which you can accept payments. After all, people are less likely to choose your business if they have a hard time paying for their items or find that they are unable to use credit cards, debit cards or even checks. This is one of the reasons why accepting credit card payments and understanding integrated card services is such an important part of today’s business landscape. Before you get started, however, there are few common methods that credit card processing services use of which you should be aware.

Continue reading “4 Common Methods Used by a Credit Card Processing Service”

Basic Cloud Security Considerations for Businesses

With cloud computing’s promise of business flexibility, scalability, and cost-effectiveness,it is no surprise that it is fast becoming a viable business alternative to traditional onsite infrastructure investment.However, as the Cloud Security Alliance (CSA) has warned, security on the cloud must equal that of non-cloud services and infrastructure. Continue reading “Basic Cloud Security Considerations for Businesses”

How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy

A business will certainly thrive if it has a luxury hotel with a list of excellent facilities and a beautiful location. This is all wonderful news but travellers actually need to know this gem of a property exists. Firms must also ensure the hotel is filled throughout the year for maximum profits. The only way to do this effectively is through a digital marketing plan that promotes the company through its unique selling points. If a hotel has a wellness centre and gym then this should be advertised, or if it offers superb business facilities then potential guests must know about this. There are many things to consider when making an effective business plan. Continue reading “How Luxury Hotels Can Compete with Rivals Through a Great Digital Marketing Strategy”

Reasons To Use Video Marketing To Attract Customers Onto A Business Website

 It is certainly true of many customers that when they see something visual about a product they are more likely to want to find out about it. Images on a website are often very important to making a person really feel like they perhaps could own the product, or reserve the hotel room they are looking at online. Visual images persuade potential customers to purchase and what also works is a film about the business and the items it sells. Video marketing is a very effective tool that will attract audiences to the website. This can be placed on the site and also put on social media platforms to attract consumers through this excellent medium. Continue reading “Reasons To Use Video Marketing To Attract Customers Onto A Business Website”

3 Tips For Designing A Website Your Visitors Will Love

Even if your business has an awesome set of products or services that your customers love, if your website is an eyesore or a nightmare to use, your online success is going to suffer. However, from the inside looking out, you may not be able to see areas of your website and its design that just don’t work well for your audience. So to help you overcome this potential blind spot, here are three tips for designing a website that your visitors will love. Continue reading “3 Tips For Designing A Website Your Visitors Will Love”

Engaging in Ergonomics | 5 Pro-Productivity Tips to Revamp Your Workplace

A dwindling return on your worker’s productivity can be disheartening for management. Finding ways to motivate your employees to try harder and be more productive is difficult, and promotions aren’t available to offer every day. Continue reading “Engaging in Ergonomics | 5 Pro-Productivity Tips to Revamp Your Workplace”

5 Types of Engagement For Your Business Promotion Projects

At the core of many successful business operations is going to be the simple idea of engagement. Now, if every business did engagement at the same level of passion and professionalism, the creativity and content would come to the top as priorities, but because the playing field is different with each type of personnel and within each industry, there are more factors to consider. Continue reading “5 Types of Engagement For Your Business Promotion Projects”

How To Make The Most Out Of Blog Marketing

Having a blog for your business is an important thing, it’s a needed part of business marketing. It is the place where you can really help your customers understand you, and you can show them your expertise as a business.

If you don’t already have a blog you need to get one setup for your business. It’s a quick thing to do, and even if you don’t feel like you personally have time to keep up on it yourself there are plenty of individuals and businesses out there that can take care of blogging for you. Continue reading “How To Make The Most Out Of Blog Marketing”

Research online for Insurance made easy – HDFC Life Click2Insure

In recent times, one major area which is revolutionising industries is the emergence of digital economy. Consumers are spending a lot of time researching on the web before a decision is made to consume any service or product. While some consumers add on the Research Online Purchase Offline (ROPOFF) effect, the growing popularity of e-commerce portals is a testimony of the increasing Research Online Purchase Online (ROPON) effect. In a market research that was recently conducted by Social Times,it was revealed that 81% of all customers conduct research online before making any purchasing decision. And this holds true for all category of products and services, like consumer durables, banking services, fashion, tourism, etc. Insurance, therefore is yet another area which consumers search online extensively for information before taking a call. Continue reading “Research online for Insurance made easy – HDFC Life Click2Insure”