Costa Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its delicious beverages, will now be the hot spot for many busy, city workers for a whole new reason!

Today, Friday 9th July, saw the launch of a fresh Metropolitan outlet in Great Portland Street, London, aimed to attract city-types with the latest in sleek design and interiors. The store has been designed to focus on efficient customer service, to ensure those in a hurry don’t have to wait! I think that this additional focus on customer service, provided they can live up to their claim, will be a very appealing selling point for the brand. London is a busy place at the best of times, so I think that this focus on efficiency will give Costa a powerful unique selling proposition (USP) amongst city workers!

When it comes to this recent revamp – with the use of glass, exposed brickwork and bold, quirky lighting – we have to remember that Starbucks (a strong competitor of the brand) opened up stores last year that looked into retro branding, similar to this, within the UK. Although they may not be the first to try the new modern look, with all things considered, I think that this new store is fabulous and I am rather keen on giving Costa a visit!

To strengthen the brand’s position, the launch is being supported with outdoor and online ads, direct marketing and also in store marketing created by Costa’s lead agency Meteorite.

For those reading this thinking, “Ahh well that’s nice for those living & working in London, but what about me?!”, listen up – the plan behind this launch is to open up a  series of these fashionable ‘Metro’ stores all over the UK. So keep your eyes peeled for these new Metropolitan stores opening up in other cities around the UK (such as Manchester and Birmingham to name just a few).

So… who fancies a coffee?

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.