Do you think you have that entrepreneurial spirit but don’t know where to get started or which industry is for you? It’s important to match your skills and passions with an industry sector that’s thriving (and has solid growth potential). Start by assessing your background for any natural fits: For example, a previous insurance salesperson might have great success as an independent financial planner. What has your background prepped you for?

Maybe you came from a reputable company like Ashford Realty that promoted the importance of property management for rental properties. You honed your real estate office management skills with the best, and now starting your own property management company is a natural next step. Check out these fast growing small business sectors and see if one complements you:

1. Search engine optimization (SEO)

This is a series of best practices (that’s always changing) which helps websites get higher rankings when people query their related keywords or phrases. It’s a great fit for someone with a background in web development, design or another related industry. Just take a look at statistics from the likes of Search Engine Journal and it’s easy to see why SEO is a recession-proof job for any business with a website. Job security, anyone?

2. Spa services

Whether it’s hair services, nail and eyelashes, massages or sensory deprivation tanks, studies show that people don’t stop pampering themselves just because they fall on tough times. Something like a $25 manicure is seen as a deserved indulgence that’s not out of reach. In fact, NBC reported on the tendency to pamper during hard times and that’s a habit likely to stick. Starting your own salon is a great fit for anyone from the beauty industry.

3. Pet services

Your furry friends need pampering, too. Surprisingly, splurges on pet pampering such as grooming and upscale doggy boutiques actually went up during the recession. If you have a background in pet management, obedience training or other related field, this can be a viable career option for you. Plus, who doesn’t want to spend all day with four-legged clients?

4. Liquor store

The ultimate recession-proof job, sales of booze go up in hard times and remain steady in good. While licensing can be a bit of a headache in some states, it’s otherwise a very straightforward industry. A background in beverages, sales and retail make owning a liquor store a great fit.

What did your “past life” prep you for, and how can you use those skills to become a small business owner?

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to

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