There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again.

You’re (hopefully) passionate about what you do whether that’s practicing MedLegal law or providing high quality cleaning services to commercial buildings. Whether you realize it or not, you already know what’s exciting about your business, you keep up in industry trends and have a well of social media fodder at your fingertips. The trick is spinning it and sharing it in the right way for each platform, and here’s how:

  1. Balance informing with entertaining

People don’t go to Facebook to get preached to, but they love to learn as long as it’s fun and fast. Instead of “only” providing helpful information, make sure you use an active voice and relate it to the widest demographics possible. For example, if you’re a legal firm specializing in marijuana cases, don’t be afraid to get a little silly and leave out the legal mumbo jumbo.

  1. Let the news guide you

Stuck on what to post? You can set up a Google Alerts for keywords related to your industry or peruse the industry news for inspiration. If you’re a plumber and there was a recent issue of a fingerling alligator found in a Florida pipe, that’s a great foundation. Share the news without feeling like you need to slip in a push for your business. You’re a plumber posting about an alligator in a pipe, your audience will connect the dots.

  1. Go off course at times

Just because you’re managing a business social media page doesn’t mean it has to be all work all the time. After all, you know what they say about no play. Post a picture of the pumpkins you just put outside the door for Halloween. Embrace National Coffee Day on social media, especially if you offer extended hours.

  1. The power of photos

More and more people want short videos and photos on their feeds, so dish it up. Snap a photo of the new office, the company holiday party or your latest acquisition.

Ideally, you can hire a professional social media manager, but that’s not always in the budget. If it’s not, follow these social media rules and get more likes.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.