As you begin to formulate your online business marketing campaign for 2015, there are a few trends that you should be aware of in order to boost sales and increase profits. Some of these include:

Content Marketing Will Continue to Dominate

Content has always been king and search engine algorithm changes have made quality content even more vital to the success of any website, but especially important to ecommerce websites. For ecommerce sites, content on websites is limited in order to offer more space for product showcasing, making every work vital to the success of page rank.

Social Media Marketing Will Be More Important Than Ever Before

It was only a few years ago that all it took for businesses to take advantage of the social media space was to simply set up a profile and make a few well placed promotional posts and all was good. However, today’s social media marketing efforts are much more involved. Businesses are expected to become engaged on a more personal level now, and on various different platforms. No longer is Facebook and Twitter are the only options other there. Google+, Pintrest, Reddit, Instagram and many others have huge audiences and shouldn’t be overlooked.

Image-Centric Content Will Rule On Websites and Social Media

Multimedia is becoming the gold standard in today’s marketing efforts where before text would work. You need to post pictures, videos, and other image rich content to your social media and other marketing efforts in order to bring customers to the door.

Mobile-Friendly Marketing is a Must

More and more people browse the Internet on their mobile devices. According to polls published in 2014, up to 87% of online sales will happen on a mobile device by 2017. This means that your ecommerce site and associated marketing campaigns will need to be mobile technology friendly.

When it comes to marketing for next year and into the future, focus on providing customers with valuable information and products while bringing your business to them on the platforms they use and in a way that is useful to them will allow you to sell to them. Ignoring the shift in consumer behavior when it comes to online shopping will mean a loss of sales and market share.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.