Branding your business is all about having your business name, logo and other details in front of customers as often as possible. The idea behind this is that when it comes to ordering products or services that your business offer, these new customers will immediately think of you. While continual advertising can help it can become costly. An easier and often more affordable option is using promotional products such as bags, hats, pens, magnets and more to place your brand name in the hands of potential clients.

Promotional products experts can help you and your business achieve great marketing results with minimal outlay. For example, a plumber that gives out some pens to potential new clients is much more likely to be called in the case of a plumbing emergency. That pen sitting on someone’s desk could turn into a new customer for the cost of a few dollars. Let’s face it, everyone loves free stuff, and with modern promotional materials and production processes you can promote yourself with more than just pens and magnets.

You can even create promotional products that suit your industry:

– Computer accessories for a computer repair business.
– BBQ and outdoor products for a landscaping company.
– Travel mugs for a coffee shop.
– Key rings for mechanics.

So how do you get all of these amazing free goodies in the hands of potential new clients? The most common approach is to give away these products during trade shows, markets and in your physical business. How many people are going to turn down something for free? However, you still want people to have a use for these free items and not just throw them away.

Make sure, when you are selecting your giveaway promotional products that you select items that people can use. Simple branded promotional items such as bags are a great example. If you brand your business on some promotional bags and give them away then they will be useful. This is why desk items like pens, organisers and calendars are so popular for promoting businesses with new clients. There is a huge range of promotional materials out there, but a free gift will immediately endear you to a new client.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].